<!-- JSON-LD markup generated by Google Structured Data Markup Helper. --><script type="application/ld+json">[ {  "@context" : "http://schema.org",  "@type" : "Article",  "name" : "Language Localization",  "articleSection" : "What is Localization?",  "articleBody" : "Localization is a process of adapting your brand&#39;s product or service as per the needs and requirements of the local region you are targeting.",  "url" : "https://www.engati.com/glossary/language-localisation",  "publisher" : {    "@type" : "Organization",    "name" : "Engati"  }}, {  "@context" : "http://schema.org",  "@type" : "Article",  "name" : "Language Localization",  "articleSection" : "What are the top languages for localization?",  "articleBody" : [ "English", "Chinese:", "Spanish", "Arabic", "German", "Portuguese", "Russian", "French", "Japanese", "Hindi" ],  "url" : "https://www.engati.com/glossary/language-localisation",  "publisher" : {    "@type" : "Organization",    "name" : "Engati"  }}, {  "@context" : "http://schema.org",  "@type" : "Article",  "name" : "Language Localization",  "articleSection" : "Multilingual Chatbots help your business in the following ways",  "articleBody" : [ "Multilingual bots help you stand out from the competition", "They help in increasing the engagement by interacting with your customers in their native language", "They also help in reaching a wider or global market", "They save time and reduce the cost of training your employees", "Chatbots</A> that are multilingual can consistently provide a good <A href=\"https://www.engati.com/blog/is-customer-experience-expensive\" target=\"_blank\">customer experience</A> to your customers." ],  "url" : "https://www.engati.com/glossary/language-localisation",  "publisher" : {    "@type" : "Organization",    "name" : "Engati"  }} ]</script>

Language Localization

1. What is Localization?

Localization is a process of adapting your brand's product or service as per the needs and requirements of the local region you are targeting.

The process of localization involves:

(i) Adapting to the local design and layouts, and translating them into the local language to make them favourable among the locals.

(ii) It also involves considering local formats like:

  • Date & time
  • Addresses
  • Numbers
  • Colours
  • Currencies, etc.

(iii) You need to also make sure that the content you create is favourable and suiting the local expectations.

(iv)You also need to modify your content and suit it as per the taste and consumption habits of the local regions you are planning to target.

So, in a nutshell, the main goal of localization is to give your product and service a chance to do well among the locals by adapting your brand as per their requirements and taste.

2. What is Language Localization? 

Language localization is a process of adapting your brand's product or service to a specific region or country suiting to their:

  • Language
  • Culture
  • Geographical location/market, etc.

Localization doesn't just involve translating one language to another. The focus or main purpose of localization is to communicate and not repurpose.

Localization is a combination of translation and cultural adaption of:

  • Software
  • Games
  • Websites
  • Audio or Video
  • Multimedia, etc.

3. Are Localization & Translation the same? If not, how different are they?

No, localization and translation have some similarities, but they are not the same. Translation is a part of localization. Localization is that huge umbrella which involves a lot of criteria. Here's why localization is way more than just translation:

A. Localization goes beyond translation in many aspects:

Translation is just converting your content from a source language to a regional language. But localization involves this complex process of following the guidelines and standards of the regional language.

Translation involves:

1. Rewriting user manuals

2. Medical documents

3. Technical Publications

4. Manuals

5. Scientific Journals & literature, etc. 

Translators need to produce accurate content to make sure that the content is delivered with the original meaning still attached to it. They need to make sure that the message remains the same and isn't lost in translation.

On the other hand, localization involves more than just rewriting the text into different languages. It involves adapting your message as per the taste of your audience.

It is widely used in:

1. Websites

2. Mobile Apps

3.  Softwares

4. Video Games

5. Multimedia content

6. Voiceovers, etc. 

Localization also involves providing different content to countries having the same regional language. For example, countries like Argentina, Mexico and Spain have Spanish as their official regional language, while translation may just involve translating the content into Spanish for all three countries, localization involves modifying the content to tailor it as per the requirements and preference of the local populace.

The same goes for all the English speaking countries, brands need to consider this in their marketing strategies.

B. Localization helps brands to meet Cultural Expectations:

To globalize, a brand needs to adapt to each country's local culture while maintaining its unique personality.

Brands like Coca-Cola have mastered the art of using a singular message all over the globe while adapting their campaigns in local markets. All of their customers know the brands colour, but their marketing strategies are different as per regions and consumer expectations.

It involves cultural approach and not just mere translation.

 

C. Localization involves the following matrix:

Localization is not pretty straightforward; it's a complex mechanism. Translation plays a significant role, but it’s not enough. You need to do more than just rewriting content to capture local markets. 

Besides translation, you need to follow some additional matrix to provide a good user experience. This matrix involves:

1. Colours

2. Visual content

3. The layout of your content

4. Local Currencies

5. Contracts and Agreements

6. Units of measurement, etc.

4. What are the top languages for localization?

As per statistics, the top 10 languages for localization are:

1. English: The English language has around 380 million native speakers and more than 1 billion internet users.

2. Chinese: The Chinese language has around 900 million native speakers and more than 800 million active users.

3. Spanish: The Spanish language has around 440 million native speakers and more than 335 million internet users.

4. Arabic: The Arabic language has around 290 million native speakers and more than 219 million internet users.

5. German: The German language has around 105 million native speakers and more than 92 million internet users.

6. Portuguese: The Portuguese language has around 250 million native speakers and more than 170 million internet users.

7. Russian: The Russian language has around 150 million native speakers and more than 116 million internet users.

8. French: The French language has around 80 million native speakers and more than 151 million internet users.

9. Japanese: The Japanese language has around 128 million native speakers and more than 118 million internet users.

10. Hindi: The Hindi language has around 340 million native speakers and more than 195 million internet users.

Localization of your content adds in a new market and revenue stream for your business. By localizing your content in these above languages, you can open up new markets for your business.

 

5. How can Multilingual Chatbots improve your customer experience?

Multilingual Chatbots help your business in the following ways:

  • Multilingual bots help you stand out from the competition.
  • They help in increasing the engagement by interacting with your customers in their native language.
  • They also help in reaching a wider or global market.
  • They save time and reduce the cost of training your employees.
  • Chatbots that are multilingual can consistently provide a good customer experience to your customers.
About Engati

Engati powers 45,000+ chatbot & live chat solutions in 50+ languages across the world.

We aim to empower you to create the best customer experiences you could imagine. 

So, are you ready to create unbelievably smooth experiences?

Check us out!