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Localization

What is localization?

Localization involves adapting content, products, and services to meet the preferences, sentiments, and language of a particular audience or target market.

If you want to be a truly global brand, you need to be locally relevant across all your target markets and regions. You can’t afford to merely be globally present; you need to be globally local.

The McDonald’s menu is a powerful example of localization at its best. They change the products on their menus according to the tastes and sentiments of the people in the country which they operate in. They even change the names of their offerings to incorporate elements from the local language.

Localization is all about revamping and delivering your offerings according to the preferences of the local market.

Why is localization important?

Localization is extremely important if you want to be accepted in all your markets. If you have standardized content, products, and services in every single one of your markets and regions, you won’t be able to capture your customers’ hearts and minds.

Without localization, your customers in different countries and regions will see you as an outsider, someone whom they might not trust as much. But if you engage in localization, they will start looking at you as one of their own, someone who understands them and deserves their trust.

Additionally, if you do not offer content and support in the local language, your customers may not be able to understand you or connect with you. If your marketing material is not localized, your customers may just not bother to learn more about you. If you do not offer localized support, your customers will get frustrated. They’ll figure that your brand is not meant for them, its for outsiders. That would result in churn as well as negative word of mouth.


How can you localize your support across multiple countries and regions?

Ordinarily, if you wanted to localize customer support across regions, you’d need teams of agents who are fluent in your audience’s preferred language. That’s usually hard to scale, and pretty much impossible for small businesses.

Fortunately, that’s not the only way to do to engage in localization at scale.

With our intelligent bots, you can automate and localize your customer support in 50+ languages. You won’t even need to create separate conversation flows for each language. All you would need to do is create the flows for one language using our low-to-no code visual flow builder, and then use language keys to localize your chatbot conversations in the languages you want to support.

But localization does not just stop there.

Customers in different countries prefer engaging with customers over different channels. You need to engage them over the channel that they prefer, and even create an omnichannel experience.

The good news is that Engati can help you there as well. Your chatbot can be built once and deployed across 14 channels, including, but not limited to WhatsApp, Messenger, Telegram, and your website.

About Engati

Engati powers 45,000+ chatbot & live chat solutions in 50+ languages across the world.

We aim to empower you to create the best customer experiences you could imagine. 

So, are you ready to create unbelievably smooth experiences?

Check us out!

Localization

October 14, 2020

Table of contents

Key takeawaysCollaboration platforms are essential to the new way of workingEmployees prefer engati over emailEmployees play a growing part in software purchasing decisionsThe future of work is collaborativeMethodology

What is localization?

Localization involves adapting content, products, and services to meet the preferences, sentiments, and language of a particular audience or target market.

If you want to be a truly global brand, you need to be locally relevant across all your target markets and regions. You can’t afford to merely be globally present; you need to be globally local.

The McDonald’s menu is a powerful example of localization at its best. They change the products on their menus according to the tastes and sentiments of the people in the country which they operate in. They even change the names of their offerings to incorporate elements from the local language.

Localization is all about revamping and delivering your offerings according to the preferences of the local market.

Why is localization important?

Localization is extremely important if you want to be accepted in all your markets. If you have standardized content, products, and services in every single one of your markets and regions, you won’t be able to capture your customers’ hearts and minds.

Without localization, your customers in different countries and regions will see you as an outsider, someone whom they might not trust as much. But if you engage in localization, they will start looking at you as one of their own, someone who understands them and deserves their trust.

Additionally, if you do not offer content and support in the local language, your customers may not be able to understand you or connect with you. If your marketing material is not localized, your customers may just not bother to learn more about you. If you do not offer localized support, your customers will get frustrated. They’ll figure that your brand is not meant for them, its for outsiders. That would result in churn as well as negative word of mouth.


How can you localize your support across multiple countries and regions?

Ordinarily, if you wanted to localize customer support across regions, you’d need teams of agents who are fluent in your audience’s preferred language. That’s usually hard to scale, and pretty much impossible for small businesses.

Fortunately, that’s not the only way to do to engage in localization at scale.

With our intelligent bots, you can automate and localize your customer support in 50+ languages. You won’t even need to create separate conversation flows for each language. All you would need to do is create the flows for one language using our low-to-no code visual flow builder, and then use language keys to localize your chatbot conversations in the languages you want to support.

But localization does not just stop there.

Customers in different countries prefer engaging with customers over different channels. You need to engage them over the channel that they prefer, and even create an omnichannel experience.

The good news is that Engati can help you there as well. Your chatbot can be built once and deployed across 14 channels, including, but not limited to WhatsApp, Messenger, Telegram, and your website.

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