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8 top uses of WhatsApp chatbots for real estate

Jeremy DSouza
last edited on
November 28, 2023
5-6 mins

Table of contents

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Real estate WhatsApp chatbots

If you’re in the real estate business, you know that if there's something worse than cold calling, it is lead generation.

Isn’t it challenging to identify which lead is the real deal?

‍So how do you do that? Simple - with WhatsApp

In an era where customer experience and personalization are paramount, real estate agencies and developers must embrace automation to stay ahead of the competition. By employing an omnichannel WhatsApp chatbot, you can effectively engage users across various digital touchpoints.

What are the benefits of using a Real Estate Chatbot?

Getting a real estate chatbot comes with a lot of benefits.

Real Estate chatbot benefits

1. Round the clock availability

Unlike human agents, chatbots are available throughout the day to answer any customer queries.

2. Real time enquiry

Chatbots can prompt assistance as soon as your customer lands on your website, acting as your lead-generation bot, and answer questions immediately without waiting for an agent.

3. Better time management

Chatbots help you manage your time better by automating most of these repetitive customer queries. 

4. Automate the follow up process

You need to follow up on your leads, but following up on multiple leads is difficult. You can simply use your chatbot to automate the entire process.

5. Better engagement

Chatbots can pick up customer preferences very easily. They can offer better property recommendations based on these preferences.

6. User specific

All of your customers aren’t looking for similar properties. Chatbots can engage and collect customer information specific to that particular user’s needs.

7. Schedule property viewings and virtual tours

The chatbot can schedule property viewings and virtual tours with your clients by itself. If the client is too busy to visit the property physically then the bot can provide a virtual tour.

8. History of interaction

The bot can store all historic data, about the customer, the property, customers preferences, making it very easy for the agent to close the deal.


Top uses of WhatsApp chatbots for real estate

Lead Generation and Qualification

Getting visitors to your website is only half the challenge.

While ad campaigns may drive a considerable amount of website traffic, the real challenge lies in identifying and tracking those visitors. Traditional website analytics can provide basic data on the number of visitors, but they often fail to provide specific information about who these visitors are and what their intentions might be. 

Here’s when your WhatsApp chatbot comes to the rescue by enabling real-time lead capture and qualification. Simply providing customers with a click-to-chat WhatsApp widget or QR code opens the door for them to engage with your chatbot and receive prompt responses to their inquiries.

Not only does this provide a convenient and efficient way for customers to get the information they need, but it also allows your chatbot to ask them relevant questions about the properties they're interested in. This way, when your agents have a conversation with them, they are armed with all the information they need and fully prepared for the conversation. But it doesn't stop there. The bot can also collect valuable information about these prospects and automatically store it in a CRM or spreadsheet you and your team can access. This data can then be utilized to drive targeted marketing campaigns, ensuring you reach the right audience with the right message at the right time.

Answering prospects’ questions about properties

When prospects are looking for properties, they’re bound to have some questions to which they won’t be able to find answers online with ease. These questions could be about  average of monthly bills, the history of the property, and previous owners or tenant. Rather than having to manually answer these questions repetitively, you could just integrate your WhatsApp chatbot with your real estate agency’s database and have the bot directly pull information from there. You could also use the bot to answer questions that the prospects may have about your agency, policies, working hours, etc.

Scheduling property viewings

Your chatbot can help your prospects book a property viewing in person with your agents. The bot can even have an integration with your team’s calendars so that it can show your users what times slots are available on specific dates and allow your users to pick the time slots that work best for them (and for you). Your real estate bot can even send out reminders to these prospects on WhatsApp a day or so before their scheduled property viewing.

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You don’t want to leave your prospects in decision limbo for all of eternity after the property visit. It’s always a good idea to follow up with them, and your chatbot can automatically do that for you. The WhatsApp bot can ask your prospects whether they’re ready to go ahead with the deal and, if they’re not interested in that property, it could even show them other options and provide them with suggestions. Following up with prospects keeps them engaged with your agency and makes them less likely to hop away to a competitor.

Mortgage options

Your chatbot can even help your customers check whether they qualify for a mortgage and see what options are available to them. It could even offer your customers tips on how they could qualify for a mortgage. Your real estate chatbot can even be connected with your partner banks and lending institutions to notify them about prospective customers and let your users apply for a mortgage directly over your real estate WhatsApp chatbot.

Analyzing trends

Your real estate WhatsApp chatbot can keep records of your conversations with your customers and you can also use the analytics dashboards on Engati to understand customer behavior. You can also export this information to understand your customer behavior with other analytics tools and figure out the trends that aren’t just pertinent to the broader market at large, but reflect your own audience and target market. This will also help you make better predictions about the market conditions, investment opportunities, property buying, and prices.

Property valuation

Prospects can use your real estate chatbot and answer some necessary questions about their property like the location, floor space, etc. to get a ballpark estimate on the property value according to current market conditions. This is still a rough estimate, but it will help your customers. After checking the valuation, the users can even book an appointment with your agents to get a better idea of the value.

Download our exclusive WhatsApp ebook for free! (Worth $199)

WhatsApp broadcast templates for real estate companies

New property listings

Just got new properties on the market? You don’t need to manually reach out to all the clients who would be interested in that type of property. Just build a broadcast list of clients who would be keen on purchasing a property like that and use your WhatsApp chatbot to shoot the message out to all these clients.

You could even use a broadcast to let your clients know about a price drop on a property that they’re interested in.

Here’s a WhatsApp message template that you could use for this:

Hi, a new <property type> at <location> is now on the market. Would you like to take a look?
<attach pictures of the property>
Hi <name> Would you like to take a look at a brand new <property type> available in <location> area.
<attach pictures of the property>

WhatsApp real estate property listings

Reminders for property viewings

If you’ve got a property viewing scheduled, you shouldn’t just expect your client to remember it and show up on time. Sometimes they could forget or things could come up that mess with their schedule. To ensure that your agents’ time isn’t wasted, you should use your WhatsApp chatbot to send a message out to these customers a day in advance and remind them about the scheduled property viewing. Here’s a message template that you can use:

Hi, see you tomorrow for the property viewing at <time>
Here’s the address again - <address>
Hi <name>, this is to confirm your appointment for the property viewing on <date> at <time>. 
See you soon! Here’s the address again - <address>

WhatsApp property viewing reminder for real estate agencies

Call-backs to favorited properties

If your customers have shown interest in specific properties or marked and favorited these properties, you should try to reel them in and get the sale. Use a WhatsApp template message to send messages that are personalized according to the properties that are most relevant to the customer.

Here’s a WhatsApp message template that you can use:

Hi <name>, did you like <property name> at <location>? Let’s give you a tour?
<Button - Book property viewing>
Booking property viewings on real estate chatbots

Collecting reviews

After a client completes a purchase or signs a rental agreement, its the perfect time for your to reach out to them for a testimonial or a review. The bot can collect their testimonials for you, so that they don’t need to go through the effort of filling a form. You could even run an NPS survey over your chatbot to see how satisfied they are with your services and how likely they are to recommend your real estate company to their friends and family.

Here’s a WhatsApp message template that you can use:

Hi name, hope you’re enjoying your new <property type>. We’d really appreciate it if you could leave a review for us right here in this chat. Thanks a lot!
WhatsApp review collector for real estate companies

Real estate WhatsApp chatbot best practices

Use it with live chat

There are going to be a few complex, situational queries that artificial intelligence cannot answer. That’s where your real estate agents could come in and answer those questions live over a quick chat.

Go multilingual

You need to be able to speak your customers’ language. Wherever your real estate agency is doing business, your WhatsApp chatbot needs to be able to converse in the local language. Engati’s intelligent real estate chatbots can answer questions in 50+ languages on WhatsApp.


WhatsApp is the channel over which your customers interact with you the most, but they still want to be able to interact with you over other channels as well, and continue where they left off on these channels. With Engati, your bot and agents can interact with customers over WhatsApp, Facebook Messenger, Telegram, and 10+ other channels. Your bot and agents will also have context across these channels and they won’t have to restart their conversations whenever they switch across channels.

Now that you have reaching out to your customers in place, let's talk about how you can get their responses. Something that will not only automate replies for you but also help with lead generation.

WhatsApp Link Generator

Links that you can create using your WhatsApp business number for reaching out to your customers, are WhatsApp links.

You can also add a pre-defined message to your link, so your customers can directly reply without manually typing any specific.

WhatsApp Link Generators help you do exactly this. As the name suggests, WhatsApp link generator is a free tool that’ll help you create WhatsApp chat links for your business. You can use multiple WhatsApp business numbers & reach out to your customers. Engati simplifies the process for you, click here to try it out

Create your own WhatsApp Chatbot for 5$ a day
Schedule a demo

Download our Real-Estate ebook for free! (Worth $199)

Jeremy DSouza

Jeremy is a marketer at Engati with an interest in marketing psychology and consumer neuroscience. Over the last year he has interviewed many of the world's brightest CX, AI, Marketing, and Tech thought leaders for Engati CX.

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