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65+ High-Converting WhatsApp Message Templates in 2024 [Save now]

Engati Team
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last edited on
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March 21, 2024
4-5 mins

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WhatsApp message templates

Doesn’t a 98% open rate sound too good to be true?

Not with WhatsApp.

With its astounding 98% open rate and 45-60% conversion rate compared to the other communication channels- Email and SMS which have a 20% open rate and a mere conversion rate of 2-5%, the verdict is clear: Using WhatsApp for business is a no brainer.

So you want to harness this power of WhatsApp. Let’s begin with...

What is a WhatsApp message template?

A WhatsApp message template predefined message format (often including interactive and dynamic content) approved by WhatsApp that businesses leverage to automate and streamline their interactions with customers who’ve consented.

1. Interactive and Dynamic content

Dynamic contact refers to the templates using placeholders that will change with respect with your data, hence making the message dynamic.

For e.g. “Hey Adam, your exclusive discount coupon is “XYZ” for 50% off on all items”

2. Streamlining customer communication

Anything and everything you want to convey to your clientele- there’s a WhatsApp template message for that.

Push out notifications, shipping information, payment updates, appointment reminders, customer care messages, and so much more.

3. WhatsApp approval process

These WhatsApp message templates require approval from WhatsApp prior to being deployed to your entire customer base and potential leads.

According to Meta’s official site, It can take up to 24 hours for the approval decision, although the process is reported to be complete within minutes.

Why do you need a WhatsApp message template?

Around the world, an estimated 2 billion people use WhatApp, making it the most used messenger mobile app where more than a 100 billion messages are sent each day (source: backlinko).

This means there's a good chance that a significant portion, if not all, of your consumer base uses WhatsApp.

Zendesk, the internationally acclaimed enterprise, increased their message output per second by 100%.

Mercedes Benz in Turkey recorded a 93% boost in sale of their commercial vans.

Tata Cliq, the flagship digital commerce initiative of the Indian conglomerate Tata group, saw a 10 times increase in its ROI.

All by using WhatsApp business message templates.

Tata Cliq increased its ROI by utilising WhatsApp and notices the 10x difference over other channels such as in-app notifications, SMS and email.

Meanwhile, Mercedes-Benz Turkey expanded its channels for marketing by integrating WhatsApp Business where it promoted the line of commercial vans and noted accelerated lead generation along with faster customer engagements leading to increase in the van’s sales.

Zendesk by adopting WhatsApp improved service with accelerated ticket resolution times.

Your business too can grow with the power of WhatsApp business by choosing a WhatsApp message template and using it right.

Session messages vs. Template messages

While using a WhatsApp Business Number, there are two kinds of messages that you can use.

  • Session messages: If the customers you wish to send a WhatsApp message to have interacted with your business number within the last 24 hours, you can send them session messages.
  • Message templates: But, if those customers have not interacted with your WhatsApp Business number within the last 24 hours, you would need to send message templates to them. Message templates help you automate WhatsApp marketing and allows you to re-engage with your potential customers more often - hence converting them into paid customers.
(Source - Messagebird)

However, you will need to get your WhatsApp number verified for initiating conversations with your customer!

How to pick a template that’s right for you

For us to answer this question, you need to answer some first:

Who are your customers and what do they want?

What does your business do and what do you want to tell your customers?

Based on the answers above, your template needs would fall in the following categories:

1. Inform

If you want to engage your clients with new offerings and discounts, templates that inform users should be your priority.

Works well for: eCommerce, Travel , Events and Hospitality, Healthcare providers, Telecomm providers and any other business or for any situation where product/service sale is the business KPI and the customers are informed shoppers seeking deals.

  • Announce new products/services, limited time products and more.
  • Alert your customers about re-stocking, maintenance, or other things the customer would want to know
  • Promote ongoing sales and offers.

The streaming giant, Netflix alerts about new content releases and offers on WhatsApp.

2. Update

Works well if:  Your business deals with money, scheduling, critical data or caters to customers who like to be well informed, use WhatsApp message templates that update customers about things surrounding their actions.

  • Account updates: updates on account details or if user has to update some information
  • Order updates: updates on order being placed, status, etc.
  • Appointment and reservations updates: update on incomplete bookings, scheduled appoints and subsequent reminders for them ,etc.
  • Payment updates: payment confirmation, amount, balance, and more.
  • Shipping: track shipping, find information and more
  • Tickets and queries updates: Send ticket status, any updates on the resolving and more.

The mega Indian bank, HDFC Bank uses WhatsApp for transaction alerts, balance inquiries, and other banking-related queries.

3. Respond

This is a more general solution that many enterprises integrate, ensuring great customer experience by minimising waiting times.

Must have for: time-sensitive situations, highly competitive industries.

  • Automated replies
  • Resolve queries

International payment platform, PayPal offers customer support and transaction notifications through WhatsApp, ensuring secure and convenient communication.

What are the types of message templates that WhatsApp allows?

We're sharing more than 65 ready to use WhatsApp Message Template for different categories you'll need for your business! Save these templates for future reference!

types-of-WhatsApp-message-template


The list of WhatsApp message Templates

1. Product announcements

Hey {Name}! The moment you’ve been waiting for is here.🥁🥁🥁
We're introducing {product_name} to the world! It is now LIVE on our website.
👀⏳Pieces are limited, so order now: {shopping_link}
Hey there {name} 🙋
Thank you for showing interest in *[Product Name]* by [Your Brand Name]. Here are the details of the same :
Price: {Pricing}
Detail 2: {Product Detail}
🛍️ You can complete your order by clicking on the link below! In case of any query, you can contact us directly.
👀 Hello {name}! We are giving you an upgrade!!
Our new, updated version of [product/service] is finally up and running! We made sure to [briefly explain what makes the updated version better than the previous one]. Ready to test the updated version?
Click on the button below to get started!👇👇👇
{{CTA button}}
Dear {name}, The wait is finally over!!💃💃
The <Company name> team is glad to see you on board!
✅ Your account has been activated. You can access and manage your personal account by following this link: <Link>
Feel free to contact our customer support at <Company email address> if you have any questions.
Hi {Name},✨
Our best-seller White Scarf that you wanted, is back in stock.
Grab it before it runs out of stock again!👀⏳
Dear {name},
The new [product name] is finally available!🤩🤩
What makes the [product name] different is {give an intro to the Product and say why your audience need it}.
🛒 You can order your {Product} directly from our store or find it {name of a platform}.
Regards
Hello {name},
We couldn’t be happier to welcome [Product or service] into the [company] family. 🤩
But what is [a product] actually? It’s a [short description of a product]. You may have heard about such solutions before, but we assure you that [Product] is one of a kind.
Bold statement? Just look at this list of benefits that [product name] brings!👇
⭐ Benefit 1
⭐ Benefit 2
⭐ Benefit 3
Pretty convincing, huh? You have to test our [product/service] to learn about its full potential.
Check it out!!
{CTA button}

2. Promotional offers

👀 Hello, {{customer_name}}! Looking for a new summer outfit?
Time is running out!! Place an order before Sunday ⏳⏳
& Get 25% off our new collection 👉 {{short_link}}.
🚨Flash sale on now!🚨
Get {{DISCOUNT}}% off until {{TIME}}, online at [COMPANY]⏰
Use discount code 👉 {{CODE}} at {{[URL}}
🥳🥳 Happy birthday, {{NAME}}!
Come celebrate with us & enjoy {{DISCOUNT}}% off storewide this month. Use discount code 👉 {{CODE}} at {{URL}}
Text STOP to opt-out 
Wowsers!🤩🤩 You’ve been with us for {{NO}} years now, {{NAME}}.
Here’s a little something to say thanks.
🎁 Your present awaits you {{URL}} 🎁
🥳 Our [HOLIDAY] sale starts in [NO] hours! Are you ready?
🛍️ 🛍️ Browse our gift guide now and get ready to grab a bargain: [URL]
🙋 Hey [NAME], we've got plans for you this weekend!
Come join us at [COMPANY] for a [DEAL] with your mates.
Book here 👉 [URL]

3. Order updates

Hi {name}! Your order number {X} is successfully confirmed ✅  
⌚ Your order will be sent to you within 3-5 business days.
Visit <Link> for information on estimated delivery time.
🚚🚚 You can track your shipment by clicking on the button below.
Track my order {CTA}
🚚🚚🚚 Hello {name}! Your order has been shipped to your address {X}
Use the tracking code 👉 {Y} to get relevant shipment information.
“Thank you for your order, {name}! 🤩
👇👇 Below you will find the information related to your purchase.
Your order number is: ____
Subtotal: ____
Shipping: ____
Tax: ____
Grand total: ____
You can follow the journey of your order here: (TRACKING LINK)
We hope to welcome you back at (COMPANY NAME) soon! 🙋

4. Alerts 

Dear {name}, we hate to keep you waiting 😞😞
Unfortunately, it's taking us a bit longer than we expected.
⏳⏳Our delivery expert will deliver your order soon.
Until then you can download the {{brand_app}} and track your order live here 👉{ {insert_link}}
Hi {name},
📍🚚 Heads up — Your order from {shop_name} is out for delivery and will arrive soon.
View details & more: {shipping_status}
Hey {name}
[Product name] will be reaching you soon 🚚🚚🚚
Just had a thought that you might like 👉 *[2nd product name]* with *[product name]*.
🥳 Here's a special offer so that you can enjoy your purchase.
Use Code 👉 {XYZ} at the time of checkout for instant *{Discount} off*.
CTA- Buy Now

5. Appointment updates

🙋 Hi {name}! Thank you for your appointment with {{shop_name}} on {{appointment_date}}.
Please arrive at least 10 minutes before your appointment time. We look forward to seeing you then!
Reply 👉 1 to confirm, 2 to cancel, 3 to Reschedule.
🙋 Hey {name}, this is a friendly reminder for your upcoming appointment on {{Date}} at {{Time}} with {{Staff Name}} at (Business Name). We can’t wait to see you! 
Please reply 👉 C to confirm.
🙋 Hi {name}. I’m Emma from {{Company_Name}}.
Thanks for booking {{Service #1}} and {{Service #2}} with us on {{Day, Time}}.
🚨 Please respond CONFIRM to confirm your appointment or CANCEL to cancel it. Feel free to call us if you have any questions.
👀 Hey {name}! Don’t forget that you've registered for {{fitness_class}} at{{class_time}}, {{class_date}}.
See you there!

6. Cart Abandonments

👀 Hi {Name},
Remember that {{product}}  you loved on our website today? It's still in your cart
Our stylist believes it’ll look much better on you!
Your favorite {{product}} is just a click away 🥳
“Hi {Name}.
👀 We noticed your cart looks heavy. Come back soon to complete that purchase!!
Feel free to reply with any query or to request our assistance. We will be happy to help.
🙋 Hi {{name}}
We’ve got some good news for you! The item in your cart is now 25% 🤩🤩
Simply click here to complete the purchase- We’ve applied the discount code!
But hurry this offer is valid only for the next 48 hours ⏳
👉 {{link}} 

We've got 70 more WhatsApp message templates used by the leading eCommerce Brands, Download Now!

WhatsApp-message-template-Ebook

 

7. Order Feedback

Hi {name}! Thank you for placing an order.
🚚 ✅ Your order number {{2}} is successfully delivered.
We hope you liked the product. Visit 👉 <Link> to drop a review or give any feedback on the product.

8. Payment updates

Hi {name}! Your payment for order number {{2}} is successfully confirmed ✅
Your order will be sent to you within 3-5 business days.
Your Order total is {{3}} Visit 👉 <Link> for information on estimated delivery time. You can track your shipment by clicking on the button below.
Track my order (CTA)

9. Reservation updates

🙋 Hi {name}. I’m Emma from {{Restaurant_Name}}.
Thanks for booking a table with us on {{Day, Time}}. We can't wait to see you 🤩🤩
Please respond CONFIRM to confirm your Reservation or CANCEL to cancel it. Feel free to call us if you have any questions
Hey {{First Name}}, this is a friendly reminder for your upcoming Reservation on 👉 {{Date}} at {{Time}} with {{Restaurant Name}}.
Please reply C to confirm. We shall see you soon! 🤩

10. Shipping updates

Dear {name}, we hate to keep you waiting 😔😔
Unfortunately, it's taking us a bit longer than we expected. Our delivery expert will deliver your order soon ⏳
Download the {{brand_app}} and track your order live here 👉 {{insert_link}}
Hi {name},
🚚🚚 Heads up — Your order from {shop_name} is out for delivery and will arrive soon
View details & more 👉 {shipping_status}
Hey {name} Your [Product name] will be delivered soon ⏰ 
Just had a thought that you might like *[2nd product name]* with *[product name]* .
🎁 Here's a special offer so that you can enjoy your purchase 🎁
Use Code *[Code]* at the time of checkout for instant *[Discount] off*.
CTA- Buy Now

11. Welcome Messages

🤩 Thank you for becoming a part of [Your Business Name] community! We’re so happy to have you on board.
Take a look at the services that we offer
⭐ [List Your Services]
⭐ ____
Have any questions? Call us at – [Your Contact Number]
✨ Thanks for joining our text club! We can’t wait to share the best deals with you.
And as a 'thank you' {{name}} , enjoy a free cup of coffee the next time you drop by 🥳🥳
Just show us this message and order anything off the menu!
Hi {{recipient_name}}, thanks for subscribing to {{company_name}}'s WhatsApp communication list! 🤩🤩
Reply <UNSUB> anytime to unsubscribe from this service.
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Benefits of using WhatsApp message template

  1. Speed and Automation
  2. Personalisation and Engagement
  3. Resource efficient and consistent

What are the guidelines that WhatsApp message templates should follow?

best-practices-to-follow-while-using-templates

  1. Check spelling & grammar before submitting your template for review. Messages with grammatical errors might get marked as spam.
  2. Placeholders need to be added in double curly brackets.
  3. Text is needed before or after the placeholders.
  4. Avoid using emojis in the CTAs.
  5. Language selected for the template need to match the language of the content.
  6. URL domain in the links should belong to your business.
  7. Avoid using URL shorteners for your links (Bit.ly, TinyUrl, etc).
  8. No double spaces allowed.

How to create WhatsApp message template with Engati?

1. If you use an Engati's WhatsApp chatbot via 360Dialog, you will need to sign into the 360Dialog Client Hub.

2. From the dashboard, select your WhatsApp Business Account and go to ‘Templates.’

3. Now you need to hit ‘Add Template’.

4. Give your template a name. It should only comprise lower case letters, numbers, and underscores.

5. Select the language that you want to use in your template. You’ll also need to choose the category that your template falls under.

6. Now, choose whether you want a Standard (text only) or a Media Template.

7. While writing your message content, you can add variables by using {{#}} as a placeholder.

8. Headers can be text, image, video, or document.

9. Call to Action buttons can be used to urge your customers to visit a website or call a phone number.

10. After creating your WhatsApp message template, you’ll need to submit it to WhatsApp for their approval. This can be done directly through the 360Dialog portal where the message template is created.

Whatsapp-campaign-broadcasts

How to send broadcasts on Engati with WhatsApp message templates?

You can make use of the Template Message Node in Engati’s conversation flow builder to send template messages directly in the bot flow, use the Broadcast workflow to shoot broadcasts with Path type and have node setup in the specific path, or even use the Broadcast API with external systems to trigger a specific path according to custom logic.

To use the Template Message node, first pick the WhatsApp message template that you want to use.

Template-message-node

Now upload documents and media and insert the attributes or values for the parameters. 

Upload-documents-&-media-&-insert-attributes-or-values-for-parameters-in-your-WhatsApp-Message-Templates

If you’re using quick reply buttons, choose the path that you want to trigger and/or the attribute that should be set when the button is clicked.

Now you can use the WhatsApp number of an existing bot user to test your template.

You can also generate WhatsApp links for your business using the WhatsApp link generator.

What is the pricing for WhatsApp message templates?

WhatsApp has already moved from user-based pricing to conversation-based pricing.

And for all brands who want to leverage WhatsApp API for their business - WhatsApp is giving 1000 free conversations every month - to increase the adaptability of message templates.

Post that, the pricing varies depending on the rate card of respective regions you want to run the campaigns in.

Engati's-WhatsApp-chatbot

FAQs

Is there a limit on the number of template messages an account can have?

You have a maximum of 250 WhatsApp template for every WhatsApp Business account. Each of these templates can be translated into multiple languages and would still be counted as a single template.

‍Can you edit the WhatsApp message templates once they’re reviewed?

No, you can’t edit the WhatsApp template message that is reviewed. If you want to make changes, create a new template & then get it reviewed after the changes are made on the new one.

What media templates does WhatsApp message templates support?

  1. Text
  2. Image
  3. File
  4. Video

Can you send message templates to anyone?

Yes, you can send WhatsApp message templates to any user with a WhatsApp chatbot, regardless of whether they have had prior interactions with your WhatsApp Business number.

Does WhatsApp approve all message templates?

WhatsApp usually approves message templates within 48 hours if the templates adhere to certain guidelines. However, if your WhatsApp message template does not get approved, you will receive a reason and can revise and resubmit your message template for approval.

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Download our ebook of 70 WhatsApp message templates used by the leading eCommerce Brands now!

Engati Team

At the forefront for digital customer experience, Engati helps you reimagine the customer journey through engagement-first solutions, spanning automation and live chat.

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