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What are WhatsApp message templates and how can you use them?

Engati Team
Jun 2
3-4 mins

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Key takeawaysCollaboration platforms are essential to the new way of workingEmployees prefer engati over emailEmployees play a growing part in software purchasing decisionsThe future of work is collaborativeMethodology

While using a WhatsApp Business Number, there are two kinds of messages that you can use. If the customers you wish to send a WhatsApp message to have interacted with your business number within the last 24 hours, you can send them session messages.

But, if those customers have not interacted with your WhatsApp Business number within the last 24 hours, you would need to send message templates to them.

What are WhatsApp message templates?

If you need to reach customers who have not interacted with your WhatsApp Business Number within the last 24 hours, message templates are exactly what you need. WhatsApp message templates are specific message formats pre-approved by WhatsApp and can be sent to customers who are not within the 24-hour window of having interacted with your business number if you have the WhatsApp Business API.

You can leverage message templates to push out notifications, shipping information, payment updates, appointment reminders, customer care messages, etc. 

The benefits of message templates

WhatsApp message templates have three significant advantages:

  • They can be sent to customers who have crossed the time window of 24 hours since the last interaction.
  • They can be sent to users who haven’t interacted with your business number yet.
  • They can be used to display interactive buttons on WhatsApp.

How do you create message templates?

If you use an Engati WhatsApp chatbot via 360Dialog, you will need to sign into the 360Dialog Client Hub.

From the dashboard, select your WhatsApp Business Account and go to ‘Templates.’

Now you need to hit ‘Add Template’

How to create a WhatsApp message template
Creating a WhatsApp message template

Give your template a name. It should only comprise lower case letters, numbers, and underscores.

Select the language that you want to use in your template. You’ll also need to choose the category that your template falls under. Here are your options:

  • Auto Reply
  • Account Update
  • Payment Update
  • Personal Finance Update
  • Reservation Update
  • Appointment Update
  • Shipping Update
  • Issue Resolution
  • Transportation Update
  • Ticket Update
  • Alert Update

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Now, choose whether you want a Standard (text only) or a Media Template.


Standard (text only) Templates

These will only have body sections. While writing your message content, you can add variables by using {{#}} as a placeholder. Your placeholders would look like  {{1}},  {{2}}, etc.


Media Templates

These consist of a header, body, footer, and buttons.

Headers can be text, image, video, or document. Your body, like your footer, can only be text-based. Buttons can include Quick Reply buttons or Call to Action buttons. Call to Action buttons can be used to urge your customers to visit a website or call a phone number.

After creating your WhatsApp message template, you’ll need to submit it to WhatsApp for their approval. This can be done directly from the 360Dialog portal where the message template is created.

How do you send message templates? 

There are two steps that you need to follow to execute and send your message templates.


Number validation

You’ll need to execute this API (copy this curl command and import it in Postman). Replace the API Key with your WhatsApp Business number’s API Key and use your recipients’ phone numbers in the “contacts” section.

Sample code:

curl --location --request POST '' \

--header 'D360-API-KEY: prD9dtBw7GNRsYVb1kuTgsMcnnAK' \

--header 'Content-Type: application/json' \

--data-raw '{

"blocking": "wait",

"contacts": [



"force_check": true

} ' 

Number Validation

The response you receive will include a wa_id. You will need to use this wa_id in the “to” section of the Template API.

Sample response:

Number validation response

Template API execution

After getting the number validated, plug the wa_id into the “To” section of your template API and execute it. You can copy this curl command, replacing the sample namespace and text with your namespace and text.

curl --location --request POST '' \

--header 'D360-API-KEY: prD9dtBw7GNRsYVb1kuTgsMcnnnAK' \

--header 'Content-Type: application/json' \

--data-raw '{

"to": "917366879580",

"type": "template",

"template": {

"namespace": "b1529400_23d1_43ba_8a55_858f48b97annfb",

"name": "order",

"language": {

"code": "en",

"policy": "deterministic"


"components": [







{ "type":"text",



{ "type":"text",



{ "type":"text",



{ "type":"text",






What are the parameters used for WhatsApp message templates?

  • Template object
  • Components object
  • Parameters object
  • HSM object
  • Language object



Is there a limit on the number of template messages an account can have?

You have a maximum of 250 message templates for every WhatsApp Business account. Each of these templates can be translated into multiple languages and would still be counted as a single template.


Can you send message templates to anyone?

Yes, you can send WhatsApp message templates to any user with an active WhatsApp account, regardless of whether they have had prior interactions with your WhatsApp Business number.


Does WhatsApp approve all message templates?

WhatsApp usually approves message templates within 48 hours if the templates adhere to certain guidelines. However, if your message template does not get approved, you will receive a reason and can revise and resubmit your message template for approval.

Update: Register now and get your WhatsApp number activated in 5 mins!

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Engati Team

At the forefront for digital customer experience, Engati helps you reimagine the customer journey through engagement-first solutions, spanning automation and live chat.

Andy is the Co-Founder and CIO of SwissCognitive - The Global AI Hub. He’s also the President of the Swiss IT Leadership Forum.

Andy is a digital enterprise leader and is transforming business strategies keeping the best interests of shareholders, customers, and employees in mind.

Follow him for your daily dose of AI news and thoughts on using AI to improve your business.

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