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🤩 35+ high-converting WhatsApp message templates [Save now]

Engati Team
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Nov 4
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4-5 mins

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WhatsApp message templates

WhatsApp has an open rate of 98%, compared to 20% conversion rate of Email & SMS.

But how much of that actually converts to customers? You’ll be shocked at the numbers…

WhatsApp gets a conversion rate of 45-60%, compared to 2-5% conversion rate of Email & SMS.

BOOM! This is the reason why brands prefer having conversations with their customers over WhatsApp. 

175 Mn+ people message a business account on WhatsApp everyday. And they’re using WhatsApp message templates - to get more conversions.

The next 2 mins will convince you to check out message templates for your customers! Let’s dive in…

What are WhatsApp message templates?

A WhatsApp message template is a pre-defined message that can be used infinite times to have conversations with your customer, once they’ve opted-in to receive a message from you.

They are specific message formats pre-approved by WhatsApp and can be sent to customers who are not within the 24-hour window of having interacted with your business number if you have the WhatsApp Business API.

WhatsApp message templates use placeholders that make your message dynamic wrt your data. For e.g. “Hey Adam, your exclusive discount coupon is “XYZ” for 50% off on all items”

You can leverage message templates to push out notifications, shipping information, payment updates, appointment reminders, customer care messages, etc. 

All WhatsApp messages are reviewed & approved by WhatsApp within 48 hours, but they generally get reviewed in 2 mins. Once approved, you can send the template to your entire customer base & to your potential leads as well.

What are the types of message templates that WhatsApp allows?

We're sharing more than 35 templates for different categories you'll need for your business! Save these templates for future reference!

types of whatsApp message template

1. Product announcements

Hey {{recipient_name}}! The moment you’ve been waiting for is here.
We're introducing {{product_name}} to the world! It is now LIVE on our site. Pieces are limited, so order now: {{shopping_link}}
Hi [User Name],
Thank you for showing interest in *[Product Name]* by [Your Brand Name]. Here are the details of the same :
Price: [Pricing]
Detail 2: [Product Detail]
You can complete your order by clicking on the link below! In case of any query, you can contact us directly.
Hello [name]!
Our new, updated version of [product/service] is finally up and running! We made sure to  [briefly explain what makes the updated version better than the previous one]. Ready to test the updated version?
Click on the button below to get started!
{{CTA button}}
Dear {{1}},
The <Company name> team is glad to see you on board! Your account has been activated. You can access and manage your personal account by following this link: <Link>
Feel free to contact our customer support at <Company email address> if you have any questions.
Hi {Name},
Our best-seller White Scarf that you wanted, is back in stock.
Grab it before it runs out of stock again!
Dear [name],
The new [product name] is finally available!
What makes the [product name] different is {{give an intro to the Product and say why your audience need it}}
You can order your [Product] directly from our store or find it [name of a platform].
[CTA button]
Best,
[your name & company’s name]
Hello [name],
We couldn’t be happier to welcome [Product or service] into the [company] family. But what is [a product] actually? It’s a [short description of a product]. You may have heard about such solutions before, but we assure you that [Product] is one of a kind.
Bold statement? Just look at this list of benefits that [product name] brings!
Benefit 1
Benefit 2
Benefit 3
Pretty convincing, huh? You have to test our [product/service] to learn about its full potential.
Check it out!!
{{CTA button}}

2. Promotional offers

Hello, {{customer_name}}! Looking for a new summer outfit? Get 25% off our new collection. Place an order before Sunday: {{short_link}}
Flash sale on now! Get {{DISCOUNT}}% off until {{TIME}}, online at [COMPANY]. Use discount code {{CODE}} at {{[URL}}
Happy birthday, {{NAME}}! To help you celebrate, enjoy {{DISCOUNT}}% off storewide this month. Use discount code {{CODE}} at {{URL}}
Text STOP to opt-out 
Wowsers! You’ve been with us for {{NO}} years now, {{NAME}}. Here’s a little something to say thanks. Get your gift at {{URL}}
Our [HOLIDAY] sale starts in [NO] hours! Are you ready? Browse our gift guide now and get ready to grab a bargain: [URL]
Hey [NAME], got plans for the weekend? Join us at [COMPANY] for a [DEAL] with your mates. Book here: [URL]

3. Order updates

Hi {{1}}! Your order number {{2}} is successfully confirmed. Your order will be sent to you within 3-5 business days. Visit <Link> for information on estimated delivery time. You can track your shipment by clicking on the button below.
Track my order (CTA)
Hello {{1}}! Your order has been shipped to your address {{2}}. Use the tracking code {{3}} to get relevant shipment information.
“Thank you for your order (NAME)! Below you will find the information about your purchase. Your order number is:
(ORDER NUMBER)
Subtotal: (PRICE PAID FOR PRODUCT)
Shipping: (SHIPPING PRICE)
Tax: (TOTAL TAX PAID)
Grand total: (TOTAL AMOUNT PAID)
You can follow the journey of your order here: (TRACKING LINK)
We hope to welcome you back at (COMPANY NAME) soon!“

4. Alerts 

Dear Customer, we hate to keep you waiting. Unfortunately, it's taking us a bit longer than we expected. Our delivery expert will deliver your order soon. Download the {{brand_app}} and track your order live here: {{insert_link}}
Hi {{recipient_name}},
Heads up — Your order from {shop_name} is out for delivery and will arrive soon.
View details & more: {shipping_status}
Hey [Name]
[Product name] will be delivered soon.
Just had a thought that you might like *[2nd product name]* with *[product name]*. Here's a special offer so that you can enjoy your purchase.
Use Code *[Code]* at the time of checkout for instant *[Discount] off*.
CTA- Buy Now

5. Appointment updates

Hi {{recipient_name}}! Thank you for your appointment with {{shop_name}} on {{appointment_date}}. Please arrive at least 10 minutes before your appointment time. We look forward to seeing you then!
Reply 1 to confirm, 2 to cancel, 3 to Reschedule.
Hey {{First Name}}, this is a friendly reminder for your upcoming appointment on {{Date}} at {{Time}} with {{Staff Name}} at (Business Name). Please reply C to confirm. We can’t wait to see you! 
Hi {{Customer_Name}}. I’m {{Name}} from {{Company_Name}}. Thanks for booking {{Service #1}} and {{Service #2}} with us on {{Day, Time}}. Please respond CONFIRM to confirm your appointment or CANCEL to cancel it. Feel free to call us if you have any questions.
Hey {{recipient_name}}! Don’t forget that you've registered for {{fitness_class}} at{{class_time}}, {{class_date}}. See you there!

6. Cart Abandonments

Hi {Name},
Remember that {{product}}  you loved on our website today? It's still in your cart.
Our stylist believes it’ll look much better on you!
Your favorite {{product}} is just a click away.
“Hi {Name}. We noticed that you haven’t completed your order. Feel free to reply with any query or to request our assistance. We will be happy to help.
Hi {{name}}
We’ve got some good news for you! The item in your cart is now 25%
Simply click here to complete the purchase- We’ve applied the discount code! But hurry this offer is valid only for the next 48 hours
{{link}} 

 

7. Order Feedback

Hi {{1}}! Thank you for placing an order. Your order number {{2}} is successfully delivered. We hope you liked the product. Visit <Link> to drop a review or give any feedback on the product.


8. Payment updates

Hi {{1}}! Your payment for order number {{2}} is successfully confirmed. Your order will be sent to you within 3-5 business days. Your Order total is {{3}} Visit <Link> for information on estimated delivery time. You can track your shipment by clicking on the button below.
Track my order (CTA)


9. Reservation updates

Hi {{Customer_Name}}. I’m {{Name}} from {{Restaurant_Name}}. Thanks for booking a table with us on {{Day, Time}}. Please respond CONFIRM to confirm your Reservation or CANCEL to cancel it. Feel free to call us if you have any questions.
Hey {{First Name}}, this is a friendly reminder for your upcoming Reservation on {{Date}} at {{Time}} with {{Restaurant Name}} . Please reply C to confirm. We can’t wait to see you! 

10. Shipping updates

Dear Customer, we hate to keep you waiting.  Unfortunately, it's taking us a bit longer than we expected. Our delivery expert will deliver your order soon. Download the {{brand_app}} and track your order live here: {{insert_link}}
Hi {{recipient_name}},
Heads up — Your order from {shop_name} is out for delivery and will arrive soon.
View details & more: {shipping_status}
Hey [Name] Your [Product name] will be delivered soon.  Just had a thought that you might like *[2nd product name]* with *[product name]* . Here's a special offer so that you can enjoy your purchase.
Use Code *[Code]* at the time of checkout for instant *[Discount] off*.
CTA- Buy Now

11. Welcome Messages

Thank you for becoming a part of [Your Business Name] community! We’re so happy to have you on board.
Take a look at the services that we offer
[List Your Services]
Have any questions? Call us at – [Your Contact Number]
Thanks for joining our text club! We can’t wait to share the best deals with you. And as a 'thank you' {{name}} , enjoy a free cup of coffee the next time you drop by. Just show us this message and order anything off the menu!
Hi {{recipient_name}}, thanks for subscribing to {{company_name}}'s WhatsApp communication list!
Reply <UNSUB> anytime to unsubscribe from this service.

Bonus - Join the live webinar on 8th Dec!

Why do you need WhatsApp message templates?

While using a WhatsApp Business Number, there are two kinds of messages that you can use. 

If the customers you wish to send a WhatsApp message to have interacted with your business number within the last 24 hours, you can send them session messages.

But, if those customers have not interacted with your WhatsApp Business number within the last 24 hours, you would need to send message templates to them.

Message templates help you automate WhatsApp marketing and allows you to re-engage with your potential customers more often - to convert them into paid customers.

(Source - Messagebird)

What are the guidelines that WhatsApp message templates should follow?

  1. Check spelling & grammar before submitting your template for review. Messages with grammatical errors might get marked as spam.
  2. Placeholders need to be added in double curly brackets.
  3. Text is needed before or after the placeholders.
  4. Avoid using emojis in the CTAs.
  5. Language selected for the template need to match the language of the content.
  6. URL domain in the links should belong to your business.
  7. Avoid using URL shorteners for your links (Bit.ly, TinyUrl, etc).
  8. No double spaces allowed.

How to create WhatsApp message templates with Engati?

1. If you use an Engati WhatsApp chatbot via 360Dialog, you will need to sign into the 360Dialog Client Hub.

2. From the dashboard, select your WhatsApp Business Account and go to ‘Templates.’

3. Now you need to hit ‘Add Template’.

4. Give your template a name. It should only comprise lower case letters, numbers, and underscores.

5. Select the language that you want to use in your template. You’ll also need to choose the category that your template falls under.

6. Now, choose whether you want a Standard (text only) or a Media Template.

7. While writing your message content, you can add variables by using {{#}} as a placeholder.

8. Headers can be text, image, video, or document.

9. Call to Action buttons can be used to urge your customers to visit a website or call a phone number.

10. After creating your WhatsApp message template, you’ll need to submit it to WhatsApp for their approval. This can be done directly from the 360Dialog portal where the message template is created.

How to send broadcasts on Engati with WhatsApp message templates?

You can make use of the Template Message Node in Engati’s conversation flow builder to send template messages directly in the bot flow, use the Broadcast workflow to shoot broadcasts with Path type and have node setup in the specific path, or even use the Broadcast API with external systems to trigger a specific path according to custom logic.

To use the Template Message node, first pick the template that you want to use.

Template message node

Now upload documents and media and insert the attributes or values for the parameters. 

Upload documents & media and insert attributes or values for parameters in your WhatsApp Message Templates

If you’re using quick reply buttons, choose the path that you want to trigger and/or the attribute that should be set when the button is clicked.

Now you can use the WhatsApp number of an existing bot user to test your template.

You can also generate WhatsApp links for your business using the WhatsApp link generator.

What are the best practices to follow while creating WhatsApp Message Templates?

best practices to follow while using templates

1. Politeness

It’s always good to be polite in your conversations with your customers. It goes a long way in customer experience

2. Use various styles

You can use various styles in your templates to create emphasis on the text and make it look more attractive.

3. Ensure formatting is correct

WhatsApp will reject the statement if it is not formatted properly

4. Add CTAs

You can add CTAs and quick reply buttons which enhances your engagement and increases your chances of conversions too.

5. Personalize

Mundane and boring messages seldom work with customers, personalize, add emojis and give them a human touch.

Even your agents can send WhatsApp message templates now!

We have now made it possible to you to send message templates directly from the OneView Inbox. 

After WhatsApp’s 24-hour chat window expires for a user, your agents, supervisors, and owners can start another business-initiated conversation by sending a WhatsApp message template directly from the OneView Inbox if you’re using WhatsApp with 360Dialog.

Send WhatsApp message templates from the OneView Inbox
Restart conversations with template messages from the OneView Inbox

What is the pricing for WhatsApp message templates?

WhatsApp has already moved from user-based pricing to conversation-based pricing.

And for all brands who want to leverage WhatsApp for their business - WhatsApp is giving 1000 free conversations every month - to increase the adaptability of message templates.

Post that, the pricing varies depending on the rate card of respective regions you want to run the campaigns in.

FAQs

Is there a limit on the number of template messages an account can have?

You have a maximum of 250 message templates for every WhatsApp Business account. Each of these templates can be translated into multiple languages and would still be counted as a single template.

‍Can you edit the WhatsApp message templates once they’re reviewed?

No, you can’t edit the template message that is reviewed. If you want to make changes, create a new template & then get it reviewed after the changes are made on the new one.

What media templates does WhatsApp message templates support?

  1. Text
  2. Image
  3. File
  4. Video

Can you send message templates to anyone?

Yes, you can send WhatsApp message templates to any user with a WhatsApp chatbot, regardless of whether they have had prior interactions with your WhatsApp Business number.

Does WhatsApp approve all message templates?

WhatsApp usually approves message templates within 48 hours if the templates adhere to certain guidelines. However, if your message template does not get approved, you will receive a reason and can revise and resubmit your message template for approval.

Register now and get your WhatsApp number activated in 5 mins!

Engati Team

At the forefront for digital customer experience, Engati helps you reimagine the customer journey through engagement-first solutions, spanning automation and live chat.

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