You have seen your favorite celebrities on social media with verification ticks, that’s how you distinguish actual accounts from fake ones. Similarly, WhatsApp provides a green tick verification to official businesses so customers don’t engage with fake businesses.
What is WhatsApp green tick?
WhatsApp green tick is a badge that is given out by WhatsApp that verifies that you have an official business account. It signifies that you have gone through an additional verification process by WhatsApp.
It appears next to your WhatsApp number and confirms that it is an authentic and notable business.
What are the different types of Business Accounts?
There are two types of Business Accounts on WhatsApp.
Whenever you start using the WhatsApp business App or WhatsApp API, it automatically makes a Business account. This is mainly to show a customer that they are engaging with a business and not an individual.
A customer will see the registered number of the business and not the business name unless they have saved it as a contact.
Official Business Account
The official Business account is the one with the Green tick, it ensures the customers that they are engaging with a legitimate business that has been verified by WhatsApp.
An official business account will also display the name of the business, even if the customer hasn’t saved the name.
Should you get a green tick for your WhatsApp account?
Although it doesn’t give you access to any additional information, the green tick will help instill trust amongst customers. Customers directly see your brand name and not just a registered number. But you ought to know, that the process is a little difficult and lengthy. You also have to get the WhatsApp API to apply for the verification. But all of it is free and in the long run, it does a lot for your brand image.
How to Apply for a green tick on WhatsApp?
Now that you know, it’s going to be beneficial for you, here’s how you can apply for the green tick.
Step 1: Apply for WhatsApp Business API
You can only get a green tick if you use WhatsApp Business API, so if you don’t, you will have to switch to API.
Step 2: Increase engagement:
Increasing engagement and showing higher traffic is a good way to increase your chances of getting verified. This helps WhatsApp to see you’re a legitimate business.
Step 3: Via API provider
Your API provider can easily apply for you as it’s already connected to your Facebook Business Manager.
Step 4: Manually:
You can also do it yourself. Go to your Facebook Business Manager and go to Business Settings, then go to WhatsApp Accounts and select the one you’re applying for in the green tick.
Step 5: Submit relevant documents
Go to settings and select Contact support, there you’ll be able to ask a question. “WABiz: Request official business account status”, after that you’ll have to submit documents and information supporting your application.
Step 6: Wait for Approval:
Now, this can take a few days, you’ll automatically get to know when you get a green tick on your business account.
Okay, but doesn’t this look like a very tedious process?
Isn’t it going to be difficult to find a reliable API provider?
How will you manage to increase your engagement?
What if we told you there’s one solution to all these problems?
Engati’s WhatsApp Chatbot.
Engati’s WhatsApp Chatbot comes with API integration. So you don’t have to go looking for a reliable and cost-efficient solution. The chatbot will take care of all your customer conversations of you, giving you the flexibility to switch between live chat too, whenever necessary.
You can run targeted campaigns using the chatbots, not only will you get to engage with a huge audience but also generate quality leads and convert them.
With Engati, you’ll also be able to easily take care of the verification process from start to end.
Are you eligible to get a green tick on your WhatsApp account?
WhatsApp has its own set of eligibility criteria
- Firstly, you need to have WhatsApp API
- You need to enable 2 step verification
- Your Facebook business manager account must be verified by Facebook
- It has to be a business, WhatsApp doesn’t verify any individual or personal accounts.
- It helps if you’re in Tier 2 or above messaging level
- You should be a known brand. (Need to have some news coverage)
What to do if your green tick application gets rejected?
There’s nothing much you can do about it. You can go ahead continuing with your business on WhatsApp normally. The green tick makes your name appear to your customers and makes it professional looking, but without it, you can still use all the features on WhatsApp, so there’s nothing much to worry about it.
After 30 days, you can try to apply for a green tick again.
Who can’t apply for a WhatsApp green tick?
There are certain businesses that WhatsApp doesn’t allow to get a green tick by default. Here’s a list.
- Betting/ Gambling Businesses
- Alcohol Distributors
- Adult Products/ Services
- Medical/ Healthcare Products
- Weapons & ammunition Businesses
- Live animals trading
- Dating Platforms
- Cryptocurrency Platforms
- Tobacco Products
If you’re a business that falls in one of these categories, you won’t be able to apply for a green tick!
Do I get access to any additional features with the green tick?
No, the green tick doesn’t provide any additional features, apart from displaying your business name to new customers, who might not have your number saved. It will make your business more professional looking.
Can you use WhatsApp API without a green tick?
Yes, you can still use WhatsApp API without a green tick. It also won’t restrict you from using any features as green tick verification doesn’t provide any new features.
How much does it cost to get a green tick?
With Engati’s chatbot, you can get your API integration and green tick verification at zero additional cost.
Bonus - Join the live webinar on 12th Jan!