Whatsapp Marketing

WhatsApp Marketing Messages: Promotional WhatsApp Messages Tips | Engati

Shubhangi Srivastava
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last edited on
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May 14, 2024

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Promotional WhatsApp Messages have to be the #1 way to land into your users DMs. A game-changer in marketing strategies! This pre-approved message enables businesses to send personalized promotions directly to their customers on WhatsApp, akin to customized flyers for each individual. These templates empower businesses to inform customers about product restocks, new offers, app promotions, and even send cart-recovery messages. It's like unlocking a secret code for businesses to engage with their customer base effectively!

How to use a WhatsApp promotional message template?

Using a WhatsApp promotional message template can be an effective way to quickly create and send marketing messages to your audience. Here's a step-by-step guide on how to use one:

  1. Choose or Create a Template: You can either create your own promotional message template or choose from existing ones provided by WhatsApp Business or other sources. Templates typically include placeholders for customizable information like the recipient's name, product details, etc.
  2. Customize the Template: Fill in the placeholders with the specific information relevant to your promotion. This could include the recipient's name, details about the promotion, special offers, discounts, etc. Make sure the message is clear, concise, and engaging.
  3. Personalize if Possible: If your template allows for personalization, try to include the recipient's name or any other relevant personal details. A direct WhatsApp message which is also personalized tends to have a higher engagement rate.
  4. Review the Message: Before sending, carefully review the message to ensure there are no typos, grammatical errors, or inaccuracies. Make sure the message conveys your intended meaning clearly and effectively.
  5. Send the Message: Once you're satisfied with the message, it's time to send it out to your audience. Use WhatsApp Business or any other platform that supports sending promotional messages. Make sure you're following WhatsApp's policies and guidelines for promotional messages to avoid any issues.
  6. Monitor Performance: After sending out the promotional message, monitor its performance to see how well it's resonating with your audience. Track metrics such as open rates, click-through rates, conversions, etc., to gauge the effectiveness of your campaign.
  7. Iterate and Improve: Based on the performance data, make any necessary adjustments to your promotional message template or your overall marketing strategy. Continuously iterate and improve to optimize your promotional efforts over time.

Now lets discuss various scenarios where you can use a WhatsApp Promotional Message

App Downloads

Want more downloads for your app? Try promoting it via WhatsApp marketing. Run a special offer or discount that is only accessible via purchase on the app. Incorporate rich media to visually showcase your app and create urgency through limited-time promotions. Ensure easy access to downloads by including direct links or QR codes in your messages, and segment your audience to tailor messages to their interests. This encouragement/promotion campaign can be sent via WhatsApp and will be more effective when run during special occasions. For example, Mother’s Day, Christmas, Diwali and more.

Discounts and Offers

Looking to retarget users to your website or app? Use promotional whatsApp messages to offer special discounts and offers to your users. Include easy CTA options and rich media to entice them to click and shop. 

Back in Stock Updates

You can create messages that notify customers about the availability of previously out-of-stock products, along with any relevant details such as sizes, colors, or variants. By segmenting your audience based on their previous purchase history or product interests, you can ensure that you're sending these updates to users who are most likely to be interested in the restocked items.

Event Promotions

Ready to host your next masterclass and working on your promotion strategy? Include WhatsApp promotion messages in it too. It's a great chance to land in your users’ inbox as a direct WhatsApp message. You can create messages that provide key details about the event, such as the date, time, location, and agenda. Use compelling language and persuasive content to generate excitement and interest among your recipients. Encourage recipients to share the event details as a WhatsApp group promotion message, helping to expand your reach and attract more attendees.

Shubhangi Srivastava

Shubhangi is the Content Lead at Engati. With more than 4 years of experience working across various marketing teams, she specialises in user engagement, lead generation and conversions. When not working, she likes learning about various cultures across the world.

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