Real estate is one industry that can benefit the most from chatbots.
In fact, a job that deals in interacting with customers to this extent, needs chatbots.
Ever since automation came into picture, most industries have adopted it to enjoy the ease of its benefits.
And let's face it, selling homes is a demanding business, you simply cannot lose out to competition. We don't want you to lose.
Since it is almost 2023, here is a quick rundown on everything real estate chatbots so nobody gets left behind,
Let's start, shall we?
What are Real-Estate Chatbots?
Real-Estate chatbots are Rule-based or AI-automated chatbots programmed to engage customers for real estate agencies. Chatbots used in real estate are essentially virtual agents that save time and allow live agents to focus on more complex aspects of their jobs.
What jobs can chatbots do for real estate?
A chatbot is capable of doing almost anything that an agent can do. You can use them in a variety of ways to grow your business. Here are some use cases for real estate chatbots:
1. Lead Generation
A real estate chatbot automatically pops up once a user visits your website. They start conversations with users about their purpose of visit. To determine if they are looking to buy, sell or rent. And ask for their contact information. Chatbots then continue the interaction accordingly. Chatbots also reach out to potential leads and send them relevant emails and broadcasts about property listings, promotions and campaigns on rental homes, based on the previously provided information.
2. Building customer profiles
A chatbot can ask questions to understand their preferences in order to give better suggestions and property results.
A chatbot could ask about the prospect's intended location(city,area), budget, property type(apartment/house/room) and other specifications like furnishing options and preferences of other amenities. This information is then used to create customer profiles that help in providing them with personalized property options and listings.
3. Answering all queries
Customers have a lot of queries that need to be answered. Most of which can be trivial and repetitive. By uploading your agency's database and FAQ documents onto your chatbot, you can answer all of your prospects' queries. An AI chatbot can also answer quote, location and other personalised queries like "how much for a property in (place)", "where will find a property in my budget", by using existing and acquired data.
4. Scheduling property viewing
Scheduling and managing viewings while managing customers is hard.
Your chatbots allow your prospects to directly schedule viewings online, based on your agents available day and time slots.
5. Giving 360° virtual tours
Sometimes users are interested in a specific property but cannot view it personally for the time being. In such cases, prospects can opt for a 30° virtual tour that allows them to view the interior and exterior of the property.
This feature was especially helpful during the pandemic when venturing outside wasn't allowed or advised.
6. Following up with customers
Travel Chatbots can directly contact customers after property viewings to follow up on whether they have decided on the purchase or would require more recommendations. This increases the level of engagement with the leads and brings up the chances of making a sale.
7. Checking for mortgage options
Chatbots can also evaluate and let users know if they qualify for a mortgage. You can connect your chatbots with your partner banks and organisations to directly inform your customers about their funding options.
8. Managing properties
Not all real estate companies act as middle men. Some prefer becoming a platform to cut the middleman instead. Travel Chatbots also have a property management software used in such agencies to help owners manage single or multiple properties on the platform. This helps as the chatbot does most of the work, from getting leads and easing the process to helping customers close deals and managing aspects like interactions and payment. This helps save money on human resources while still managing plenty of customers.
9. Analysing market trends
You can program your chatbots to import the data collected to analytics tools in order to understand the market and its existing requirements. Understand search queries, latest trends and make predictions on investment opportunities, marketing campaigns, property prices and market conditions to stay updated and bring better results.
10. Collecting reviews
Once a sale is made, it is important to reach out to the customer and get reviews. Your Artificial intelligent chatbot can do that for you by sending personalised emails to ask them to fill customer experience survey forms or directly asking for feedback on an active channel.
Collecting reviews helps your organization understand the quality of your service, along with the strengths and gaps in strategies.
They can also be put up on your website or other business channels to increase credibility and attract more customers.
What are the benefits of using real estate chatbots?
Once we talk about the uses of chatbots in real estate, we cannot not talk about its benefits. Using chatbots in the real estate industry is so beneficial that not using it is almost hindering.
Here is how chatbots ease life for real estate agents:
1. Round the clock availability
People are always thinking about homes, therefore it is crucial to always be available. Unfortunately, real estate agents are not always available. Due to their busy schedule, they end up being busy guiding live property viewings and meeting sale deadlines. Chatbots take up this load from agents by being available 24/7 to answer questions in real time, even outside business hours.
2. Response in real time
Chatbots in real estate can respond to users immediately after they visit. This helps in getting more leads and understanding customers by interacting with them when they are most interested. The best part, these conversations can also take place at late hours when there is no human representation available. This helps in increasing conversion rates as prospects are always engaged, irrespective of the time.
3. Improve time management
There is no doubt that using chatbots helps save time. A chatbot acts as a personal assistant that can help schedule property viewings for live agents and papare market analysis and insights that saves agents research time. This helps increase productivity and sales.
4. Better engagement
Chatbots keep track of every conversation and personalise interactions based on the customers profile and requirements. They can speak in multiple languages based on programming and training and are available 24/7 in real time to answer all customer queries and give customised property recommendations. This improves overall engagement and speeds up the conversation process.
5. Keep track of conversations
Chatbots have a one view inbox or omnichannel feature that allows agents to keep track of all conversations with customers and prospects. It brings conversations from various channels and timelines in one inbox, so agents always have context of a conversation no matter what.
How many channels can a real estate chatbot support?
A real estate chatbot can support numerous channels depending on your chatbot partner company. Engati chatbots can be deployed on 14 major channels which include WhatsApp, Instagram, Facebook Messenger, Telegram,Slack, Kik, Viber, Skype and more.
You can choose your platforms and be present everywhere your customers are.
This was everything you needed to know about chatbots in real estate to not be left behind. We have covered how important chatbots are to the real-estate sector.
What other sectors do you think AI chatbots would be the most beneficial for?
Do let us know.
Till then, here is an article on WhatsApp chatbots for real estate - use cases and message templates.