8 ways in which chatbots are taking the real estate industry by storm
It's nearly 2020, and chatbots have developed to reach almost every aspect of our society now. We're chatting and communicating with them right from Facebook Messenger, Skype to mobile. Some are helping us plan our trips while others are cracking jokes and puns. So when it comes to real estate chatbots, they're not behind. They are bringing about a revolution by turning long variable forms into an enjoyable experience, they have changed the way we purchase, sell or rent estates.
Large tech players such as Facebook, Microsoft, and Google launched their own bots and chatbot platforms back in 2016. AI-based applications have been booming ever since and many interesting chatbot understandings have begun to take shape. In the beginning, like any other new technology, everybody wants to experience and know how to use the 'AI machine' to build a bot. But as the AI framework continues to improve at such a quick rate, it is obvious that AI will certainly help people in their daily lives. It will make companies operate more efficiently and strengthen their customer experience.
Real estate chatbots are the future
The key here is to continue indulging with customers, especially outside of normal operating hours, and to address issues that do not really require human guidance.
With bots deployed across a multitude of sectors such as healthcare, e-commerce, retail or hospitality, ROI and customer engagement have made a positive impact. Bots are ready to be of any assistance in the real estate world too now. Whether it's a realtor or a client, real estate chatbots are helpful in saving time, funds and additional resources.
When it comes to assisting a visitor who could be a potential lead for you, here’s how a your Real estate bot can turn a potential lead from lukewarm to hot.
Let's assume that a visitor is looking to move into a new location or that a prospective seller is planning to sell their house. However, both parties need quick responses in both scenarios. Taking the time out and meeting the requirements of a random visitor on their website is quite difficult for them. It is quite time-consuming to invest time to determine the overall sincerity of the lead from scratch. Nevertheless, it is quite obvious that you need to capture as many leads as possible to ensure you have a sustainable pipeline in order to succeed in the real estate industry.
Since most buyers and sellers start their research online, it is advisable to implement chatbots for creating their sales funnel.
Most of the customers are converted from leads online in today's age of digitalization and internet business predominance.
Letting go of all that online traffic in such a scenario is something you can't afford to do. Smart real estate chatbots assist you to tap into that traffic to gather and convert leads into customers.
The Benefits of a Real Estate Chatbot
1. Round the clock availability
Since real estate agents have time constraints, such as deadlines and shifts, it's not feasible for them to continue to be available to the user throughout the day and night. With chatbots accessible round-the-clock, 365 days a year in real estate–your buyer's inquiries can be resolved even outside working hours.
The major advantages of chatbots are that they are available 24/7. They can easily outperform human agents in terms of speed and accuracy. Compared with the conventional interaction system, the AI Chatbot system has a broad spectrum of relevant information to serve the users.
2. Inquiry in Real-Time
When a user visits your website, the chatbot will promptly initiate a conversation and clarify their queries, acting as a lead generation chatbot. They don't have to wait for a human agent's help in seeking answers about the estate they're interested in. A chatbot can eliminate wait-time, therefore providing your customers with a better experience at your brand. In fact, a chatbot will be more up-to-date with the latest trends and information, based on how the technical team trains it. This way, the customer support team doesn't have to repeat the same trends again and again. Customers can easily get access to this information via your chatbot. Real-time support improves efficiency and customer experience.
3. Better Time Management
The greatest advantage of any machine is the ample amounts of time it saves. Similarly, chatbots also help you save your time and energy over tasks that can be made so much better with a little automation in hand. In this context, as a real estate agent, you will not be wasting your time on futile queries.
You and your marketing team are going to work with much smaller, filtered and qualified leads, saving you a lot of time and resources. Chatbots work at the grassroots level, saving the collected information to a database by interacting with each potential lead in a personalized manner.
With a real estate chatbot you can rely on its intelligence and time management skills. You train it to trigger the right message to the right customer at the right time to measure improved results. Therefore, you will ensure high engagement at a time when customers would want to receive information and be motivated enough to take an action. If it is a buying decision then it is a win-win for both, you as well as the customer.
4. Automate the follow-up process
As a realtor, you have a lot to follow up on, the people who are yet to be clients. Real estate bot can be used very effectively to follow up on your leads. Whether they want to be approached for more information via text or email response or would prefer to speak directly to the real estate live agent, the user is asked for all the questions in order to construct a good customer experience with your brand.
A text message or an email will then automatically be sent to the prospect (based on what you've fed in the system), or if you'd like to manually handle it from here which is feasible as well.
The best part about automation is that you don't have to worry about manual follow-ups. The real estate bot will manage and execute it all for you. All you have to do is ensure intelligent training for your bot and concentrate on improving its assistance quality.
5. Better Engagement
To identify the type of product your clients are interested in, we used to have physical copies of samples and applications given to people earlier. Out of which, most of the forms ended up in the dumpster.
Now with the rise of chatbots, there's a slow replacement with online forms that proved to be better than their predecessors, while they still remained informational forms requiring input from the buyer's side. This change enhanced engagement.
The real estate bots were able to engage customers not only during their purchase but also after with more property recommendations, notifications, real-estate stats, current land prices, etc.
In fact, your chatbot will know what your customers are looking at or looking for. It will quite easily predict what kind of options your customers would like to see. Therefore, your real estate chatbot will improvise a personal experience for your customers and ensure that they are hooked.
6. User Specific
Not many are searching for the same type of apartment or type of property. Thus, real estate bot are the key element in supplying the customer with exactly what they are searching for by interactively checking the visitor with a number of questions and presenting relevant data.
This stands in stark contrast with traditional approaches of obtaining information by long forms that hold the consumer engaged until the end.
Forms are less engaging and are less effective when it comes to holding the customer's attention. Even if a lead fills out the questionnaire, they're only supplying you with the details they're searching for, and they don't get any information back.
Customers can communicate on a real-time basis with chatbots in real estate, respond to their queries and at the same time gather information about their preferences.
As a realtor, before making that first call, you can reach the database and have all the information about what the customer wants. This way, you only need to close the deal and not spend time prospecting or responding to FAQs.
7. Schedule Property Viewings and Virtual Tours
Once the prospect is further into the sales funnel, the bot should arrange a home tour and be sure to introduce the client and the real estate agent in some way. At this point, the reins can be taken over by the agents or sales team. If prospects are too busy to see the property in person, real estate chatbots will give interested prospects a fast virtual tour of the bot itself. This gives them a fair idea of what the property looks like before even planning a visit to the site.This is a fair expectation from the customers in today's time. Before you negotiate a good deal or talk about the right price, it's best to let them explore and experience. This will help them understand what value they are getting for their money.
8. History of Interaction
Think about how much paperwork it would have taken if you had recorded each and every response from each and every lead with which you interacted. Inconceivable, right?
By keeping a record of all the conversations to date, AI chatbots help you out here. You can simply refer the logs stored in the system whenever you need to look up what the customer had said.
This allows trends between customer and bot interactions to be identified. If you want to find out if there is a certain type of property that belongs to a particular category that has a lot of interest, you can do so easily by using all the data that is stacked in your logs.
AI bots do a great job in ensuring this. You don't have to worry about much paper-work with your clients because your bot will store important information. Your customers can rely on this technology and make a decision that is going to stay with them for long.
Real Estate Chatbot Example
Real Estate bots sound really interesting, don’t they? Do you run a real-estate organisation and plan on integrating a chatbot? But don’t exactly know how to get started? Well, we have a simple solution for you! The best real estate chatbot example would be Engati’s Real Estate chatbot template. This is a simple real estate chatbot that can collect requirements from your customers on what they’re looking for and send the information to your agents so that they can further assist the customers. This also helps in lead generation, and stores your customer data for future references.
Chatbots are the single greatest asset a Real Estate Agent or a Brokerage can use to drive leads and market their business.
The reason why Engati is the best real estate chatbot
If you want to build successful and lasting relationships with your customers then Engati's chatbot website would be the way to go about it.
It is going to ensure customer engagement, customer success as well proven business growth with the help of fast and seamless technology.
If you register with us right now, you can get started with Engati’s customer engagement platform with unlimited live chat agents, free for 30 days! Click the get started button now!
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