Drive to Reimagine

Engati vs Landbot - Which chatbot platform should you pick?

Engati Team
Sep 21
6-7 mins

Table of contents

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Engati vs Landbot chatbot platform comparison

Trying to pick a platform to build an intelligent chatbot? Wondering whether to go for Engati or Landbot? Here’s a detailed comparison of these chatbot platforms


Landbot only lets you deploy your bot on your website, WhatsApp, and Facebook Messenger. If you want to use your bot on any other channel, you’d have to use third-party APIs for that. 

If you want an easier, more effective, and reliable way to go omnichannel, Engati is the platform you need to use. It enables you to converse intelligently with your customers over WhatsApp, Instagram, Facebook Messenger, Slack, MS Teams, and 10+ other messaging applications. This empowers your customers to choose the channel that they prefer, even if their preferences change.


Both Engati and Landbot simplify bot-building through no-code visual flow builders. But with Engati, you have more flexibility to make the bot truly yours. We offer you the option to customize your chatbot to some extent with your own custom code via HTML and CSS when you use the Custom Card Node in our conversation modeler.

Engati even helps you with customizations to add technologies like optical character recognition (OCR) into your chatbot.

Now let’s talk templates. Both platforms recognize that not everyone needs to their chatbot from scratch; that’s why Engati and Landbot both provide you with chatbot templates that you can customize and expand upon. But while Landbot only provides bot templates for customer support, Lead generation, HR, product, and survey bots, Engati wanted to make it possible for more businesses to be able to get their hands on a template crafted specially for their usecase. That’s why we offer templates for several domains and use cases like Marketing, Sales, Support, HR, Healthcare, Finance, Travel, eCommerce & Retail, Education, Entertainment, News, etc.

Broadcasts and notifications

Both platforms allow you to automate shipping and delivery notifications on WhatsApp and even send out broadcast messages to your customers, but Engati goes a step further, allowing you to segment your customers and create separate campaigns for them. Depending on the actions your customers take on template messages, you can even categorize your users or subscribe them to campaigns. This lets you send out messages, offers, and other content that is actually relevant to your customers and matches their interests. This is great when you carry different types of products, it wouldn’t really make sense to send out offers about healthy superfoods to someone who came into your store to satisfy their sweet tooth.

Engati even made it possible for you to set up WhatsApp Message templates directly from the conversation builder through the Template Message Node. But that’s not all, even your live chat agents can trigger these template messages from the OneView Inbox itself.


ChatBot offers integrations with MailChimp, Stripe, and Twillio SendGrid. Engati offers native integrations to Zendesk, Freshdesk, Shopify, Google Calendar, JSON API, and much more. Both platforms allow you to integrate with Google Analytics, Google Sheets, Salesforce, and the Zapier integration hub.

Artificial Intelligence

Both platforms make it possible for you to use AI-powered chatbots to converse with your customers. Landbot offers NLP chatbots through integration with Dialogflow, but if you want a more intelligent solution, you’d want to go with a solution that has been internationally recognized for its artificial intelligence capabilities. At Engati, our AI chatbots are powered by our proprietary NLP (Natural Language Processing) engine and are trusted all over the world by brands like Jack Daniels, PwC, Larsen & Toubro, GSK, and Cipla.

In fact, Engati even won the 2021 CODiE Award (also known as the Oscars of the technology world) for the Best Artificial Intelligence Driven Technology Solution.

eCommerce domain intelligence

Landbot does not provide specialized solutions that are tailored for the eCommerce industry, but Engati does. Our Shopify chatbots come pre-configured with domain intelligence for eCommerce, so you just need to customize them by uploading your policies. 

In addition to answering customer queries, these bots even help combat cart abandonment by shooting out cart recovery notifications with promotional offers and cart abandonment discounts on WhatsApp.

The bots even enable you to lure your customers with offers at just the right time on your product pages so that they make the purchase. You can set up conversion triggers to send promotional offers to your customers with discount codes when they land on your product pages, scroll through them, spend a certain amount of time on them, or are about to exit them. The conversion triggers can even be configured to shoot these promotional messages when your shoppers add an item to their cart or remove it from their carts.


Landbot and Engati both make it possible for you to have automated conversations with your customers, but Engati goes a step further to allow you to take care of complex issues that cannot be solved over a chat conversation. 

We didn’t want you to need to integrate with an external system in order to get closer to your customers. That’s why if your customers are facing a particularly complex issue for which they need support over a video call (for instance, when the customer needs to share their screen to illustrate the issue they are facing or your agents need to share their screen to explain the solution to the issue), then your live chat agent can initiate a video call directly from Engati, without needing to use an external tool or needing to send a link for a call and wait for your users to join the call on that link.

Deployment models

Landbot only offers Cloud and web deployments following the SaaS model. But Engati allows you to decide how much control you have over your system. At Engati, we offer cloud-based deployments as well as cloud-based chatbots. But we even go beyond to offer hybrid deployments, offering you the best from the cloud and on-premise models.


Landbot is only GDPR compliant. Engati goes further, being GDPR compliant as well as  ISO 27001 and WCAG compliant.

Voice chatbots

Landbot only offers text-based chatbots, but Engati makes your bots more accessible for your users by offerings voice capabilities. These voice chatbots are helpful for people with visual impairments and even help your users multitask, allowing them to have voice conversations with your chatbots while performing other activities.

Live chat

Engati and Landbot both make it possible for your customer service agents to takeover conversations so that they can handle the complex questions while your bots deal with the simpler ones. But Engati even helps you localize your conversations at scale with two-way autotranslations, without needing to hire more customer service agents.

Imagine this: A customer who only speaks German reaches out to you, but your agents only speak English. Engati would translate the query from German so that your agents can read it in English. Then your agents can reply in English, send it, and the system will translate it into German, allowing both your agents and your customers to see the conversations in their own language.

Your agents can even access the OneView Inbox and support your customers directly from their mobile phones via Engati's Live Chat mobile app.

Context from past conversations

You can’t be truly omnichannel if your customers can’t continue a conversation on one channel from the same place where they left off on another channel. To do that, your chatbot and your agents need to have access to past conversations across all channels so that they can gain context from these conversations and your customers do not need to repeat themselves.

With Landbot, your agents would have to manually hunt through the inboxes to find the older conversations. That would take too much time, and the wait would just frustrate your customers.

Engati, on the other hand, stitches these conversations together with a unique identifier. All the conversations are in the OneView inbox, and your agents can access recent conversations directly from the chat window.

Engati vs WATI: Feature comparison

Feature Engati Landbot
  • WhatsApp
  • Facebook Messenger
  • Instagram
  • Slack
  • Telegram
  • Website
  • Mobile App
  • Skype
  • Skype for Business
  • Microsoft Teams
  • Twitter
  • Kik
  • Viber
  • Line
  • WeChat
  • Mobile App
  • Email
  • Website
  • Facebook Messenger
  • WhatsApp
  • 3rd party apps (through API)
Chatbot templates For a wide range of domains and use cases like Marketing, Sales, Support, HR, Healthcare, Finance, Travel, eCommerce & Retail, Education, Entertainment, News, etc. Only for customer support, Lead generation, HR, surveys, and products
Live chat Yes, with a mobile app and localization via two-way auto-translations Without localization or a mobile app
Voice bots Yes No
Video calling Yes No
  • Google Analytics
  • Google Sheets
  • Google Calendar
  • Salesforce
  • Zendesk
  • FreshDesk
  • Shopify
  • Zapier
  • Google Analytics
  • Google Sheets
  • MailChimp
  • Salesforce
  • Zapier
  • Stripe
  • Twillio
  • Slack
NLP Proprietary NLP Dialogflow NLP
Deployment model
  • Cloud
  • On-premise
  • Hybrid
Context from past interactions Past conversations from across 15+ channels are stitched together and accessible in one place via the OneView inbox Search for past conversations manually
  • GDPR Compliant
  • ISO 27001
  • WCAG
GDPR Compliant


If you want to serve your customers in the best way possible, you need to offer them support that is truly omnichannel and localized. 

You can’t expect your customers to feel comfortable doing business with you if you can’t even support them in the language they prefer and on the channels that they are comfortable using.

That’s why you need a platform that offers you an omnichannel, localized experience. That’s why you need Engati.

Engati Team

At the forefront for digital customer experience, Engati helps you reimagine the customer journey through engagement-first solutions, spanning automation and live chat.

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