Chatbots are artificial intelligence systems that we interact with via text or voice interface. These interactions can be clear and straightforward, such as asking a bot about the weather, news or more complex questions, like having some problem with your internet service. Chatbots are personal assistants that assist you. It could be implemented on multiple platforms like Facebook Messenger, Slack, WhatsApp, Telegram, Text Messages, etc.
Unlike humans, chatbots never sleep, so when your customer service team logs off, chatbots take over. It provides you with an efficient way to respond to customers as soon as they need you by answering queries, processing orders, bookings etc.
Most importantly, customers want to engage with chatbots. While traditional marketing follows a more disengaged approach, chatbots pull users towards them.
Chatbots recognize keywords from the user’s input history and scan through the database before giving a predefined response. The chatbot basically refers to the predefined set of libraries and APIs attached to it to check for the set of patterns that it can respond with. Every chatbot is built based on pattern-matching, but the intelligence of a chatbot depends on how human-like and intelligent these predefined patterns are and on how well the text entered by the user is understood.
Some chatbots function in a more advanced manner using Machine Learning. They understand language and not just commands. This bot continuously gets smarter as it learns from conversations with people.
Chatbots, as a technology, is an emerging trend. There are multiple examples of how chatbots can be used to promote your products, engage customers and boost revenue. For example, a chatbot for a travel company could ask the consumer a few questions about what kind of vacation they’re looking for, before retrieving relevant deals.
Or instead of compelling a user to navigate through an entire catalog of women’s clothing, they could ask your chatbot to retrieve black dresses that are available for delivery in a size of their choice.
What do you think constitutes a more engaging experience for your target audience? Filling in a lengthy form on your website? Or engaging in a two-way conversation based on their specific needs? Chatbots give you an opportunity to create memorable interactions with your audience and build rapport. Rapport leads to loyalty. Loyalty eventually leads to revenue.
The more targeted your marketing efforts, the more fruitful it is likely to be. The one on one nature of instant messaging allows chatbots to tread where traditional marketing can’t, such as asking questions such as ‘What’s your favorite pizza topping?’, ‘What’s your dream holiday destination?’ or ‘How often do you go to the movies?’.
This is great for two reasons: 1) it gives you rich and relevant data on your target audience and 2) because chatbots remember user data, you can create interactions that feel far more personalized and authentic – sending offers that are relevant to each individual user.
Chatbots make it possible to collect huge amounts of relevant data on your audience’s likes, dislikes, needs, fears, and desires. That can help in structuring and focusing your marketing strategy across relevant channels.
Mobile apps are great. But they are expensive to develop and are troublesome to update. Chatbots live on a server and are easy to create. The ability lies in how a chatbot is scripted to facilitate natural-sounding, on-brand interactions.
The increasing use of technology in everyday life is changing the way students learn and retain information. It’s because of AI that educators today are able to provide a personalized learning experience to students.
Chatbots or artificially intelligent conversational tools, built to improve student interaction and collaboration, are changing the world of innovative education technology.
More and more schools and colleges are implementing chatbots to enable students to reap the many advantages that they offer.
The beauty of chatbots lies in its ability to be personalized. Students in different geographies, different fields of study, and different levels of schooling communicate in unique ways. These communication styles could be based on whether the student is comfortable with English as a first language, the communication method that the student prefers, and much more.
Chatbots can be adjusted to deal with all these scenarios. Universities that have students in multiple majors can have individualized chatbots that are adjusted to communicate as effectively with a physics student as with a literature student. Not just this, a chatbots’ vocabulary and style of communication can be adjusted to suit a 10-year-old or a 40-year-old.
Distractions will remain a constant problem in the classroom with the addition of technology, but not having devices at all would be a misstep. With students, especially children, being used to technology in their everyday lives, learning from and with the help of technology will be easier and more effective than the old fashioned way with books and paper.
With artificial intelligence, teachers can now also receive help with grading. In fact, with the introduction of chatbots, the role of a grader is passed along. The current AI technology can automatically grade questions with multiple choices. However, with further enhancements in AI, it’s expected that the technology will be able to grade more than standardized assessments.
The normally lengthy and untrustworthy process of gaining feedback now becomes highly authentic and engaging with AI and chatbots. Giving feedback has become easier for students to express themselves freely. Based on the questions asked and feedback shared, the bot compiles the highlighted points mentioned by the majority of the students, and further sends it to the teachers.
AI and chatbots provide immediate assistance to students browsing through college websites. Chatbots convert the time-consuming task of answering each query individually into an automatic one. This saves not just the time of students but also reduces the burden on institutions to answer queries manually.
In this fast-growing environment, it becomes highly critical for educators, online tutors, and educational institutions to improve their student communication process, especially during the admission season.
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