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Social media recruitment simplified with chatbots

min read
Social media recruitment simplified with chatbots

Social media is a great platform for publishing your job ads and looking for potential employees. This is due to the fact that billions of people use social media every day and the audience is enormous. Your only job is to create a recruitment strategy and find ways to manage it successfully. That includes boosting job ads regularly and interviewing candidates to find the right fit through social media recruitment.

Social Media Recruitment Process

What happens when the response rate is out of this world and you seem to find it impossible to review and interview every single applicant? Well, the good news is that you don’t have to do it all on your own. You can simplify the whole recruitment process, even social media recruitment process, by building your own chatbot.

Take a look at what we have in mind.

Building your own chatbot for social media recruitment process
source: Pixabay

What is a Chatbot?

Before moving to the social media recruitment process, or the recruitment process in general, let us take a second and explain what exactly is a chatbot. As defined by Forbes, a chatbot is “a computer program that is capable of having a human-like conversation with a user by receiving and sending text messages for the purpose of automating a business process”.

To put it simply, chatbots are like robots whose task is to respond like humans and conduct simple, and precisely guided conversations.

“You may have heard of Alexa and Siri, which are the most widely known chatbots. Now you can make your own, simplified version and use it for recruitment” says Thomas Pearson, an HR specialist, and co-founder of Citatior.

So, let’s take a look at how you can build and use your own chatbots to make the recruitment process easier for both you and the candidates.

Candidate Information

When you receive a ton of applications, you need to find a way of eliminating some and sending the others to the next round of recruitment. When it comes to social media recruitment, it usually works on the following principle: you publish an ad asking the interested candidates to click “Send Message” button in your ad. Once they do, you initiate an inbox conversation with the candidate.

The first thing your HR chatbots can help you with is to gather and store candidate information.That implies your chatbot asking the candidates to leave their name, phone number, and email address. Once they do, the chatbot recognises it and stores it in a separate Google document, Excel sheet or into your HRMS.This way, it creates a base of people interested in working for you. Even though you won’t hire all of them, you can save this base for other job opportunities and contact some of them later on. Hence, further simplification of social media recruitment.

“Chatbots can analyse your candidates and help you classify them on separate lists. It saves you the time and the trouble of the boring administration work” says Lana Michaels, an HR specialist at Resumes Centre.  


A chatbot can help you clear out some candidates in this initial phase and make a selection of those suitable for a live, person to person interview.

Here’s what you need to do:

  • come up with 4 to 5 relevant recruitment questions
  • program the chatbot to ask those questions
  • based on the answer, the chatbot informs the candidates whether they are suitable for the next round or not

For example, if one of the basic qualifications you’re looking for in a candidate is experience on a similar job, your chatbot can ask:

“Do you have at least 2 years of experience as a marketing specialist?

”If the candidate responds negatively, the chatbot informs them that they are not suitable for the job at the moment.

If the answer is positive, the chatbot informs them they are ready for the next round and provides necessary information.

Raymond Stone, a marketing specialist at Flash Essay agrees: “Chatbots are great for pre-selecting the candidates and making sure only those with the essential requirements proceed to the live interviews.”


After the pre-selection, a chatbot can go a step further and help you with the next phase. That implies giving information to candidates about what to do next and how to proceed with the social media recruitment process. That includes:

  • scheduling an interview
  • sending them a link to follow and post their CV
  • giving them contact information for continuing the process

Keep in mind that everything a chatbot writes needs to be accurately written and proofread. In case you feel you may be needing help in writing mistake-free chatbot content, check out writing services. Like, Essay Supply or Online Writers Rating. This is extremely important for social media recruitment.


As you can see, using an AI chatbot can help you immensely. You can carry out the entire social media recruitment process. It also gives you space to focus on the right kind of candidates. It also saves you the time and energy you would normally waste on the preselecting process and data collection.

Engati is one such chatbot platform that is automated to make user-experience better for customers. With the help of AI, businesses can respond to customer queries, schedule sales information & services and collect customer feedback. With Engati, it takes less than 10 minutes to build a chatbot. Here, experts are available throughout the process for end-to-end guidance.

Therefore, start thinking of ways you could use a recruitment chatbot in your recruitment process, social media recruitment process or even further than that. You will find it extremely helpful and time-saving.

Author’s bio: Sylvia Giltner is an HR specialist, and freelance writer. Her passion is to help people make career changes and get jobs they truly love. She does this by showing them how to take full control over their careers.

Start building your chatbot now!

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