Are you a Shopify store owner struggling to generate sales and grow your business?
Well, you're not alone.
As an entrepreneur, you face a myriad of challenges, from increasing competition to changing consumer behaviours.
And it's no secret that generating consistent revenue can challenge many online businesses.
But fear not. There are plenty of effective ways you can accelerate sales and drive revenue growth.
In this blog, we'll share with you the best strategies and tactics that successful Shopify store owners use to attract more customers and close more deals.
Whether you're selling fashion, electronics, beauty products, or any other type of product, our guide is tailored to your needs.
We'll show you how to optimise your store for maximum conversions, attract more traffic through targeted social media and email marketing, and best leverage your customers to skyrocket your sales and transform your Shopify store into a thriving business.
Get ready to take notes and put our advice into action. You can thank us later.
7 Reasons why you're not getting sales on your Shopify store
Before we unfold different tactics to boost your sales, let us first look at the main reasons your Shopify online store is getting traffic but not converting to sales.
Here are reasons why you may not be getting sales on your Shopify store:
1. Poor Website Design
A cluttered, confusing, or difficult-to-navigate website can be a huge turnoff for potential customers. With so many options available online, it's important to make sure your website is user-friendly and visually appealing. A well-designed website with proper product page optimisation can help build trust with customers, increase online store traffic and make it easier for them to find what they're looking for.
2. Lack of Trust
A lack of professionalism or reviews/testimonials from satisfied customers can make potential buyers hesitant to make a purchase. Building trust with customers is crucial for any business, and it starts with presenting a professional and reliable image online. Including social proof, such as customer reviews or ratings, can also help build trust and credibility.
3. Lack of Mobile Optimisation
With more and more people using their mobile devices to shop online, having a website that is not optimised for mobile can result in missed sales opportunities. A mobile-friendly website is the best option for sales conversion optimisation as it can provide a better user experience and make it easier for customers to browse and purchase products on the go.
4. Inadequate Product Descriptions
Incomplete, unclear, or lacking product descriptions can leave potential customers unsure of what they're getting and may result in lost sales. Providing detailed and accurate product descriptions can help build trust and confidence in your products and increase the likelihood of making a sale.
5. Limited Payment Options
Offering a variety of payment options, such as PayPal or Apple Pay, can help customers feel more comfortable making a purchase. Limited payment options can make customers feel restricted and may lead them to choose a competitor who offers more convenient payment methods.
6. Insufficient Customer Support
Providing excellent customer support is essential for any business. Customers may have questions or concerns before or after making a purchase, and having a reliable support system in place can help build trust and loyalty. Failing to provide adequate customer support may result in lost sales and a negative reputation.
7. Lack of Social Proof
Social proof, such as customer reviews or user-generated content, can help build trust and credibility with potential customers. Including social proof on your website can show that others have had positive experiences with your products or services and can help persuade customers to make a purchase.
Once you have pinpointed the reasons that could be affecting your sales, it is time to get to work.
What are some Effective Strategies to Boost Sales on Shopify?
There are many strategies deemed effective by a lot of experts and websites alike.
Here are some selected tactics, including solutions for the problems stated above, to help you drive your sales:
1. Professional Web Design and Responsive Navigation
Hire a professional web designer to create a clean and user-friendly website. Make sure to keep the design simple and visually appealing, with clear navigation and easy-to-read text. Test your website on different devices to ensure it's responsive and mobile-friendly.
2. Build Trust through Social Proof and Security Seals
Build trust by showcasing customer reviews, ratings, and testimonials on your website. Consider using trust badges and security seals to assure customers that their personal and financial information is secure. Ensure your website has a professional appearance and is up-to-date.
3. Optimise Your Website for Mobile Devices
Improve the mobile user experience of your website by optimising it for mobile devices. Ensure that the website is responsive and adapts to different screen sizes. Streamline the design and use larger text and buttons for easy navigation on smaller screens.
4. Provide Accurately Detailed Product Descriptions
Boost customer confidence in your products by providing detailed and accurate product descriptions. Include essential information such as size, colour, material, and care instructions. Use high-quality images and videos to showcase the products, and encourage customers to leave reviews and ratings.
5. Offer Multiple Payment Options
Offer multiple payment options, including credit/debit cards, PayPal, Apple Pay, and Google Wallet. Consider partnering with a trusted payment processor to ensure secure and efficient transactions.
6. Automate and Optimise Customer Support
Provide an accessible and efficient customer support system that includes email, phone, chat, and social media. Train and employ a conversational chatbot to automate customer engagements and ensure prompt responses to all customer inquiries and complaints. Leverage features like omnichannel support and live chat to track conversations across channels and provide the best customer experience.
7. Upload Customer Reviews and User-Generated Content
Build trust with potential customers by encouraging customer reviews and ratings on your website and social media channels. Share user-generated content and customer stories on social media, and consider partnering with influencers and bloggers to promote your products and services.
8. Develop a Customer Persona
Create a detailed customer persona to understand your audience better and tailor your marketing efforts to meet their needs. This helps to improve customer engagement and conversions. According to Forbes, businesses that use customer personas can increase their customer engagement rate by up to 200%.
9. Conduct Email Marketing Campaigns
Automate and leverage email marketing campaigns to reach potential and existing customers with personalised content and promotions. According to Statista, the number of global email users is set to reach 4.4 billion by 2024, providing businesses with a vast potential audience to market to. So send out email marketing messages to notify and update users about your products, provide shopping updates and send automated abandoned cart emails with exclusive offers and remind your customers to complete their purchase.
10. Remove Compulsory User Sign-Ins
Avoid losing potential sales due to complicated checkout processes. Allow guest checkouts to streamline the purchasing process and increase conversions. According to a survey by Statista, 28% of customers abandon their carts due to complicated checkout processes.
11. Prioritise Social Media Engagement
Build brand awareness and engage with your target audience by using social media to create and share valuable content, encourage user-generated content, and foster a sense of community around your brand. Practice social listening and social commerce, and chatbots to automate all your social media practices. According to Hootsuite, social media has over 3.8 billion active users globally, providing businesses with a significant opportunity to reach and engage with their target audience.
12. Practice Upselling and Cross-Selling
Increase the value of each customer transaction by offering upgraded or complementary products to your customers. According to Econsultancy, 49% of consumers have made an impulse purchase after receiving a personalised recommendation.
13. Use WhatsApp for Conversational Marketing
Engage with your customers in real-time and provide personalised support and recommendations by using WhatsApp for conversational marketing. According to Business of Apps, WhatsApp has over 2 billion monthly active users, making it a highly effective channel for engaging with customers.
14. Collect Customer Feedback
Gather feedback from your customers to improve your products, services, and customer experience. This helps to build customer loyalty and improve customer retention. According to Salesforce, 84% of customers say being treated like a person, not a number, is very important to winning their business.
These were some of the main and most trusted tactics to help businesses increase their sales.
But there is still one question that businesses always have.
How do we implement most of this while also running the main operations of the business?
The answer? Simple.
Engati is one of the leading conversational chatbot companies in the world, offering services to all Shopify stores from its official app available on the online marketplace.
You can automate most of the above mention tactics and get a conversational chatbot to perform Social media, WhatsApp and email marketing for you. Conversational chatbots are one of the best eCommerce sales and marketing strategies you can implement for your business.
What to know how?
Sign up for a demo and find out!
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