You may have a great product, but without an effective Shopify marketing strategy, you might just end up not getting any traction. Fortunately, you’re here, you’re in the right place to learn what your need to do to promote and grow your Shopify store.
9 Shopify marketing strategies you need to employ
Want to get more store visits? You need an effective omnichannel approach in place. You need to be able to reach your customers, engage with them and maintain context across multiple channels.
Wondering how that could help? Here’s what Google has to say:
In addition to an omnichannel marketing pproach, you should also sell on multiple channels so that your customers aren’t forced to reach you only on your website. It’d be a good idea for you to experiment with a Facebook Shop and even set up Instagram Shopping. The combination of Instagram and Shopify can drive people to engage with your brand on social media. Furthermore, by adding an Instagram feed on Shopify website, you can naturally expand your reach and grow your customer base.
You also need to provide support over all these channels and any others that your customers use. Engati’s pre-configured Shopify chatbots allow you to engage your customers and answer all their questions over your website, Instagram, Facebook Messenger, WhatsApp, and 10+ other channels.
This is especially important if you have a very limited product line. In that situation, you would only have a very small number of product pages that you could rank on the SERPs (Search Engine Results Pages).
You’d want to do some keyword research and write about SEO optimized topics that your audience is interested in and find ways to plug your products into them. These articles should just be product-focused, you should also have educational ones that add value to your customers. For example, if you sell fitness equipment, you shouldn’t just write about the types of weightlifting belts, but also about the best practices for performing the perfect squat or deadlift.
Write about topics that your audience is interested in and find ways to plug your products into them.
This helps you build a community, boost loyalty, and even share content that your audience is more likely to believe and trust. Your customers are more likely to believe when your customers say positive things about you and create content related to you than they are to believe the claims that you yourself make. In fact, 54% of customers trust information they get from reviews and recommendations from other shoppers, while only 20% trust the information shared by the brands themselves.
User-generated content helps you save on the resources needed to create your own original content and it also gives you social proof.
Create a campaign asking your customers to post content about them using your products in exchange for a shoutout or a repost. Brands like GoPro have practically built their entire Instagram presence on the back of user-generated content.
Creating your marketing content and driving campaigns in your customers’ language makes them more likely to warm up to your brand. If you’re running your business across multiple regions, you need to be able to reach your customers in their language. If you don’t, they’ll just start treating you like an outsider and won’t trust you.
Go beyond simply translating your marketing messages, you want to actually transcreate here. Get someone who is well versed in the language of your target market to create messages in that language that preserves the intent of the original message and even use phrases that make sense and convey the right message in the target language.
Keep your audience at priority. If you can target the right intent of the user then it will lead to more sales. If you take this conversion tool as an example then you will notice that the user intent here is to get an accurate and quick answer to their query. Once they enter a value the tool will give them back what they initially wanted. So, knowing the intent of your user and then providing them the right solution is very important.
You’d also want to be able to scale up your customer support in your target market in their language. With 50+ language options, Engati helps you do that by without needing to create separate chatbot flows for every language.
Getting an influencer to recommend your brand could have an extremely powerful effect. But you don’t want to just sit around hoping and waiting for it to happen on its own. You want to go out and make it happen.
You can sponsor posts on their accounts and/or channels, collaborate with them, and do much more. If you’re just starting off and can’t afford to work with really big names, you can still work with micro influencers. They may not have enormous followings, but their followers tend to trust and engage with them much more. Add this - Thus, if you decided to adapt this strategy for your business, you can find influencers by scraping Google and work with the most popular ones
Everyone wants to get free stuff. But running a giveaway adds the element of competition in the mix, making it even more exciting for your customers.
However, you don’t want to find yourself running a half-baked giveaway with prizes that aren’t tempting enough. They need to see value in what you’re giving them.
You also want to introduce gamification into the mix, maybe create tiers with different prizes for each level and even allow contestants to win extra prizes or another chance to get the grand prize if they share the contest with enough people.
If you’re worried about how to set this up, there are plenty of Shopify Apps that can help you with that.
As I mentioned earlier, customers trust other customers more than they trust you. So, you want to get your customers to talk about you.
Delivering a great product and excellent service can certainly help, but you also want to incentivize them to talk about you. What you want is essentially for your customers to recommend your Shopify store to their friends, who become your customers and end up recommending you to their friends, creating an endless loop.
Here's a good article on affiliate marketing from Growave!
Even your best marketing efforts could fall flat if your store just has a rather low conversion rate. You need to do more to urge your customers towards actually going ahead and making a purchased.
One rather effective thing you could do is to use your Engati chatbot to trigger promotional messages along with offers. A gentle nudge along with a good deal could help you convert up to 70% more shoppers on your store.
Upselling and cross-selling is much more effective (and easy) than trying to find and acquire new customers. It’s also far less expensive.
This is because these customers have either used your products earlier or have at least made some sort of decision to buy from your brand, so you don’t have to go through the entire process of trying to convince them that they should buy from you.
Your cross-sells and upsells have to fit or be very closely related to your customers’ original needs. A closer match tends to be more effective.