Business Transformation

Build your Sales Stack- AI Tools for Sales

Engati Team
last edited on
October 26, 2023
2-5 mins

Table of contents

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AI tools for sales

Why embrace the automation revolution in sales? 

Picture this: AI swooping in like a superhero to rescue your sales team from the clutches of mundane tasks. Lead generation, lead scoring, follow-ups? No sweat! With AI-powered tools, these time-consuming activities are automated faster than you can say "cha-ching!" Sales reps are freed from the shackles of monotonous work, allowing them to unleash their inner sales superheroes.

But wait, there's more! AI isn't just a fancy calculator on steroids; it's an all-seeing trend-spotting wizard. With its ability to crunch mountains of data, AI can uncover trends and patterns that would make Sherlock Holmes blush. 

Humans, as brilliant as we are, would need a gazillion cups of coffee and several pairs of spectacles to spot what AI can effortlessly reveal. Armed with this knowledge, your sales strategies become as sharp as a freshly sharpened pencil, helping you target the right prospects with the precision of a bullseye-hitting dart thrower.

And let's not forget the magic touch of personalisation. AI can sprinkle a dash of fairy dust on your outreach, transforming it into a mesmerising experience for your prospects. Gone are the days of generic, one-size-fits-all messages. AI dives deep into the data pool, conjuring up emails that feel like they were written specifically for each prospect. It's like having a personal assistant who knows your prospect's favourite colour, pet's name, and breakfast cereal preference (weirdly important, we know!). So, prepare for responses flooding in like confetti at a wild party!

So, my sales-savvy amigos hop on the AI train and buckle up for an exhilarating ride. Say goodbye to mind-numbing tasks, uncover hidden gems of insight, and personalise your outreach like never before. 

The future of sales is here, and it's an outrageously fun AI extravaganza!

How to pick sales tools?

  • Read reviews: Some many websites and blogs review sales tools. Review reviews can help you understand what other users think of the tools you're considering.
  • Try out a free trial: Many sales tools offer free trials. This is a great way to test the tools before buying them.
  • Talk to your sales team: Get feedback from your sales team on what tools they think would be helpful. They'll be the ones using the tools on a daily basis, so their input is essential.
  • Don't be afraid to change tools: If you're unhappy with your chosen sales tools, don't hesitate to switch to something else. Many different sales tools are available, so you're sure to find one that fits your needs.

A] Top AI Sales Engagement Tools

1. Apollo AI is used for prospecting and lead routing based on criteria. Apollo helps with prospecting at scale, finding contact information for prospecting, and a/b testing outbound sequences. It is used to book meetings via outbound sales prospecting


  • Automates tasks
  • Uncovers trends
  • Personalises outreach


  • Expensive
  • Not suitable for all businesses
  • Requires training

Apollo AI is in beta mode, but you can sign up for early access.

Ratings: Apollo is rated 4.8/5 on G2 (4,484 reviews)

2. Smartlead

Smartlead is a Cold Email software that facilitates sales prospecting. It includes contact list management, automated messages, follow-ups, and email warmups.

Pros of Smartlead:

  • Efficient lead generation
  • Targeted audience
  • Time-saving
  • Improved conversion rates
  • Data-driven insights

Cons of Smartlead:

  • Cost
  • Learning curve
  • Dependency on technology
  • Potential for false positives
  • Limited personalisation

Price: Smartlead offers several plans starting from $29/mo. We recommend going for the $94/mo that allows you to scale your outreach efforts with almost no limits.

Ratings: Smartlead is rated 4.9/5 on G2 (10 ratings)

3. Buzz

Buzz uses AI algorithms to analyse trends and data, identifying investment opportunities by monitoring social media, news, and other sources. It also streamlines sales engagement for revenue teams, enhancing prospecting activities and increasing deal closures.

Pricing: Buzz has a basic plan that starts at $95 per month.

Ratings: Buzz is rated 4.7/5 on G2 (67 reviews)

B] Top AI Video Prospecting Tools

1. Potion

Potion, also known as SendPotion, is an AI-powered video outreach software that allows users to send personalised video messages to potential customers, partners, and candidates. It can be used for various purposes, such as sales, lead generation, and recruitment.


  • Increased meeting bookings
  • Improved trust-building
  • Enhanced sales closing
  • Efficient sales engagement


  • Learning curve
  • Compatibility and integration
  • Customisation limitations
  • Cost considerations

‍Pricing: Potion starts at $250/mo per user profile.

‍Ratings: Potion is rated 4.8/5 on G2 (10 reviews)

2. Reachout AI

Reachout.AI leverages artificial intelligence to enable personalised 1:1 video messaging for automated communication. It is a favoured choice for sales teams and entrepreneurs seeking to bypass cluttered inboxes and secure dependable sales engagements and appointments.


  • Enhanced outreach capabilities
  • Time-saving automation
  • Personalised communication
  • Improved lead nurturing and follow-up


  • Learning curve
  • Potential for over-reliance on automation
  • Limitations in customisation options
  • Cost considerations

‍Pricing: The starting price for the Reachout AI plan is $249, a one-time payment.

‍Rating: Reachout AI is rated 5/5 on G2 (18 reviews)

3. HippoVideo

HippoVideo is a powerful video prospecting software that empowers users to create personalised outreach videos efficiently.

It is specifically designed to aid businesses in generating and distributing engaging video content to connect with potential leads and existing customers. HippoVideo enables users to craft AI-powered interactive videos that cater to each prospect's needs, making it particularly valuable for sales prospecting. The platform provides pre-built and customizable workflows that automate video creation, eliminating the need to record numerous videos manually.

This enables users to reach many prospects while maintaining a personal touch, increasing conversion rates.

‍Pricing: HippoVideo has four plans priced at $19, $40, $65, and $99 per month, with increasing features for customers.

‍Ratings: HippoVideo is rated 4.5/5 on G2 (633 reviews)

C] AI Sales Copywriting Tools

1. Lavender

Lavender, the AI sales email coach, is your personal writing assistant that enhances your email communication for better responses. It offers real-time guidance and insights to improve the effectiveness of your messages.

Using advanced AI technology, Lavender analyses your emails and provides instant feedback and suggestions to make them more compelling, persuasive, and polished.

Lavender offers various pricing options, starting at $29/month for paid plans. However, they also provide a free plan for users who want to try out the software. Additionally, job seekers can use Lavender's software for free.

‍Ratings: Lavender is rated 4.9/5 on G2 (42 reviews)

2. Regie

Regie is an innovative software that assists you in creating, testing and analysing personalised sales campaigns. Once you have identified your target buyers, it will automatically generate custom prospecting email campaigns, sales scripts, and social media interactions tailored to your prospects' specific persona.

Regie's approach is data-driven and provides specific timing recommendations for delivering your touchpoints to ensure your prospecting efforts are optimised to their full potential.

‍Pricing: Regie starts at $29/mo. It has larger ($89/mo) and enterprise plans.

‍Ratings: Regie is rated 4.7/5 on G2 (40 reviews)

3. Warmer

Warmer is an AI-powered tool that generates personalised icebreakers for sales prospecting purposes, allowing its users to reach out to their target audience, at scale, in a personalised manner. The software learns from data on prospects, such as their LinkedIn profile and website.


  • AI-powered lead nurturing
  • Increased efficiency in prospect engagement
  • Personalised and targeted communication
  • Data-driven insights and analytics


  • Reliance on AI algorithms
  • Potential limitations in customization
  • Learning curve and adoption challenges
  • Cost considerations

Pricing: Warmer starts at $97/mo

D] Top AI Data Collection Tools

1. IDS

Instant Data Scraper (IDS) is a user-friendly web scraping tool designed to extract data from websites effortlessly. This convenient browser extension can be installed on any browser.

With IDS, users can seamlessly select and extract specific data from webpages, saving it in popular formats like CSV, JSON, or Google Sheets. The tool utilizes AI to efficiently extract data from tables, lists, and other structured content on web pages.

Pricing: Instant Data Scraper is completely Free.

Ratings: IDS is rated 5/5 on Chrome Web Store (2439 reviews)

2. People Data Labs

People Data Labs offers a comprehensive dataset encompassing resume, contact, social, and demographic information for over 1.5 billion individuals. Users can access this valuable resource by signing up for a Free API Key without providing credit card details.

The PDL platform empowers all companies to create compliant people data solutions effortlessly. It consolidates thousands of datasets that adhere to regulatory guidelines into a single, developer-friendly source of truth. 

The platform's primary focus is to curate the highest-quality data available. With access to over 3 billion profiles, leading companies leverage PDL to enhance their recruitment platforms, power AI models, build custom audiences, and more.

‍Pricing: PDL starts at $99 per month.

‍Rating: PDL is rated 4.6/5 on G2 (15 reviews)

3. UseDouble

Double is an internet-connected spreadsheet powered by GPT that can help you search for a company on Google and gather information about its industry and headquarters location. One use case is finding the LinkedIn profile URLs for leads by starting with their full names on a list.

Pricing: Double starts at $19.99 per month

E] Top AI Data Insights Tools

1. Nektar

Nektar is a data collection tool that does not require coding and is specifically created to gather sales activity and contact data from multiple communication channels in your business, such as email, calendar, meetings, and social media. 


  • Efficient data collection
  • Streamlined data management
  • Enhanced data accuracy and completeness
  • Improved data analysis and insights


  • Potential privacy and security concerns
  • Dependency on data availability and quality
  • Learning curve and setup requirements
  • Cost Considerations and Return on Investment

Pricing: Nektar requires you to book a demo first for pricing information.

Ratings: Nektar is rated 5/5 on G2 (12 reviews)

2. Autobound

Autobound leverages data sources to auto-generate personalised sales emails. It gathers insights from news, technologies used by companies, and job hiring trends to create relevant sales emails.


  • Automated email generation
  • Personalised sales emails
  • Efficient use of data sources
  • Time-saving for sales teams
  • Increased scalability in email outreach


  • Risk of impersonal or generic emails
  • Potential for lower response rates
  • Dependence on data quality and accuracy
  • Limited customisation options
  • Possibility of over-reliance on automation

Pricing: Autobound's pricing isn't public. It is required to book a demo to gain information.

Ratings: Autobound is rated 4.9/5 on G2 (51 reviews)

3. Humantic

Humantic AI precisely predicts human behaviour, supporting salespeople in creating customer relationships and achieving revenue targets. It offers insights into prospects' preferences and communication strategies, allowing founders and salespeople to foster long-term relationships. Revenue teams use Humantic's Personality AI to identify early adopters, personalise outreach for BDRs, and gain critical customer insights for each deal.

Pricing: Humantic AI starts at $16 per user per month

F] Top AI Email Deliverability Tools

1. Mailreach

Mailreach is an email warmup tool that gradually increases email sending volume to improve deliverability and sender reputation. The software simulates inbox interactions and marks messages as not spam to signal email platforms that emails should land in the primary inbox.

It helps establish a positive email reputation, which leads to better deliverability, higher open rates, and increased conversion rates.

Pricing: Mailreach starts at $25/mo.

Ratings: Mailreach is rated 5/5 on Capterra (16 reviews)

2. Warmbox

Warmbox revolutionizes email marketing by implementing a strategic approach to enhance email deliverability and sender reputation. By gradually increasing email sending volume, Warmbox optimizes inbox interactions and signals email platforms to prioritize emails, ensuring they reach recipients' primary inboxes rather than being classified as spam.

This innovative tool improves the overall email reputation by marking messages as "not spam," thereby establishing a positive rapport with email platforms. The positive email reputation cultivated by Warmbox leads to many benefits, including higher open rates, improved deliverability rates, and, ultimately, increased conversion rates for businesses and marketers.

Pricing: Mailreach starts at $15/mo.

3. Zerobounce

Zerobounce is a trusted email verification and validation service that empowers businesses to enhance email deliverability and safeguard their sender reputation. Its comprehensive range of services ensures that email addresses are reliable, precise, and current.

With Zerobounce, businesses can access vital features such as email validation, email bounce detection, email abuse and spam trap detection, email activity tracking, and email append. The email validation service meticulously examines the syntax and format of email addresses, guaranteeing their validity and error-free status. Meanwhile, the email bounce detection service effectively identifies and eliminates invalid email addresses from mailing lists, minimising bounce rates and ensuring smooth communication.


  • Email list validation and verification
  • Improved deliverability and sender reputation
  • Reduction in bounce rates
  • Enhanced data quality and accuracy
  • Protection against spam traps and fraudulent emails


  • Cost considerations
  • Dependency on external service for email validation
  • Potential false positives or negatives in email verification
  • Learning curve and setup requirements
  • Limited additional features beyond email validation

Pricing: Zerobounce starts at $16 for 2,000 validation credits.

Ratings: Zerobounce is rated 4.6/5 on G2 (278 reviews)

G] Top AI Intent Signal Tools

1. Humanlinker

Humanlinker is an intent signal software platform that helps businesses hyper-personalize their outreach across channels.

It leverages AI and online data sources to track online behaviour and identify intent signals that suggest a customer's interest in a specific topic or product.

HumanLinker's platform includes personalization features at both the account and personal levels. It tracks buying signals such as: Hiring, Partnerships, Rebranding & Acquisitions.

HumanLinker enables businesses to identify companies actively considering purchasing and tailor their sales efforts to those companies with personalized messaging at the optimal time.

‍Pricing: HumanLinker pricing is private. Reach out to their team to gain pricing information.

2. Asgard

Asgard, an AI-powered platform, delivers valuable buying intent information to businesses, enabling them to optimize their sales targeting strategies. Leveraging advanced machine learning algorithms, Asgard analyzes extensive data sets and generates actionable insights for improved sales performance.

Pricing: Asgard's pricing isn't public. It is required to request a demo to gain information.

3. Signum

Signum.AI is an advanced AI platform designed to empower businesses to launch highly effective, personalized outreach campaigns at scale, resulting in accelerated revenue growth.

Through its seamless integration of various data sources, tools, and APIs, Signum.AI provides businesses with comprehensive insights into their prospects' behaviour. This enables businesses to identify the optimal timing to engage with prospects and maximise their chances of conversion.

With Signum.AI, businesses can streamline and automate their personalized outreach efforts. By connecting their sales tool to the Signum platform, businesses can leverage pre-built sequences triggered automatically whenever a new event is detected, ensuring timely and targeted interactions with prospects.

By harnessing the power of AI and automation, Signum.AI empowers businesses to enhance their sales processes, deliver personalised experiences, and drive significant revenue growth.

Pricing: Signum starts at $500/mo

Ratings: Signum is rated 4.8/5 on G2 (2 reviews)

H] Top AI Sales Automation Tools


By leveraging Engati's conversational AI capabilities, businesses can enhance their sales processes, improve customer engagement, and drive revenue growth. The platform's ability to provide personalized recommendations, handle customer queries, and streamline the buying journey makes it an effective tool for boosting sales effectiveness and customer satisfaction.

  • Lead Generation
  • Product Recommendations
  • Sales Assistance
  • Order Tracking and Support
  • Cross-selling and Upselling
  • CRM Integration
  • Analytics and Insights

Pricing: Starter plans start from $200

‍Rating: Rows is rated 4.1 /5 on G2 (16 reviews)

2. Rows

Rows revolutionizes team productivity by offering a comprehensive and feature-rich spreadsheet platform that facilitates seamless collaboration. By integrating powerful spreadsheet functionalities with a superior sharing experience, Rows provides teams a centralised workspace to create and collaborate on their work.

One of the key strengths of Rows is its ability to connect seamlessly with a wide range of data services. Whether email finders, company databases, Google Maps, Crunchbase, or popular business applications like Facebook/Google Ads, Twitter, Salesforce, and Stripe, Rows ensures effortless integration. These integrations empower teams to leverage their spreadsheet skills to automate lead generation, generate insightful marketing reports, and streamline everyday processes.

With Rows, teams can harness the power of spreadsheets and data services to enhance their workflows and drive efficiency. By consolidating data and collaboration in a single platform, Rows empowers teams to work more effectively, making informed decisions and achieving higher productivity.

Pricing: Rows start at $59 per workspace.

‍Rating: Rows is rated 4.9 /5 on G2 (23 reviews)

3. GetCargo Extension

GetCargo Extension is an OpenAI add-on designed for sales and marketing professionals. It offers pre-built templates powered by AI to help you create sales emails, follow-ups, Google Ads copy, and blog posts at scale reducing your workload and increasing productivity. You can fill in your spreadsheet using AI technology by inputting our add-on.


  • Enhanced productivity and efficiency
  • Streamlined e-commerce order fulfilment
  • Integration with popular e-commerce platforms
  • Real-time shipment tracking and management
  • Access to multiple delivery options and carriers


  • The potential learning curve for new users
  • Compatibility limitations with certain e-commerce platforms
  • Possible technical issues or bugs
  • Dependence on reliable Internet connectivity
  • Cost Considerations and pricing structure

Pricing: GetCargo Extension is free of charge

I] Top AI Note-Taking Tools

1. Notion

Notion provides a comprehensive workspace that enables teams to collaborate on creating documents, taking notes, managing tasks, and organising their work all in one location. Notion AI empowers users to enhance their abilities in new and innovative ways by using AI directly within the platform. This eliminates the need to switch between work and a separate AI tool.

In addition to its primary features, Notion AI is also designed to assist with various tasks, such as summarising articles or notes, creating task lists based on selected text, and providing translations, among other capabilities.

Pricing: Notion starts at $8 per month

Rating: Notion is rated 4.7 /5 on G2 (1,764 reviews)

2. ZoomInfo - Chorus

Chorus, powered by ZoomInfo, stands at the forefront of Conversation Intelligence technology. This cutting-edge solution empowers revenue teams to unlock valuable insights by analyzing past conversations with prospects and customers, ultimately leading to increased business success.

Designed with performance-driven sales teams in mind, Chorus goes beyond capturing and storing customer interactions such as calls, meetings, and emails. It harnesses the power of advanced analytics to provide comprehensive visibility into these interactions. By leveraging this valuable data, teams can drive meaningful process improvements and behavioural changes directly impacting their business's bottom line.

Chorus offers a transformative approach to enhancing revenue team performance. By leveraging its Conversation Intelligence capabilities, teams can extract key insights, identify successful strategies, and replicate winning approaches to secure more business. With Chorus, revenue teams can optimise their operations, capitalize on valuable data, and achieve greater success in their sales efforts.

‍Rating: Chorus is rated 4.4/5 on G2  (6,394 reviews)

‍Pricing: Chorus requires that you input your email to get pricing information.

3. Warmly

Warmly is a Zoom add-on that enhances team relationships and professionalism by offering virtual nametags and personalized Virtual Business Cards during virtual meetings.

With Warmly, users can create a customized background signature that acts as a virtual business card, eliminating the need for formal introductions and serving as an icebreaker during meetings. Impressively, users can showcase their information, including their company logo, above their shoulders, adding a professional touch to their calls.

Additionally, Warmly enhances team professionalism by providing a "virtual uniform" that matches backgrounds, logos, and other elements, giving the team a cohesive and polished look. The platform's calendar integration feature eliminates the need for pre-meeting research by instantly providing insights into everyone you're meeting with.

In summary, Warmly streamlines virtual meetings by offering virtual name tags, personalized Virtual Business Cards, and a cohesive team appearance. This ultimately fosters better team relationships and elevates professionalism during online collaborations.

‍Pricing: Warmly starts at $7 per month with unlimited customisable nametags

‍Rating: Warmly is rated 3.5/5 on G2 (2 reviews)

J] Top AI Advertising Tools

1. AdCreative

AdCreative is an AI-powered platform that enables users to generate multiple ad creatives quickly and easily. The AI technology generates a score for each creative based on the likelihood of it performing well in an ad campaign. Users can download or push the creatives directly to their social media ads from the platform. 


  • Engaging and attention-grabbing advertisements
  • Creative flexibility and customization options
  • Targeted messaging and audience segmentation
  • Enhanced brand visibility and recognition
  • Potential for increased conversion rates


  • Creative production time and costs
  • Ad fatigue and decreased effectiveness over time
  • Potential for ad blockers to impact reach
  • Difficulty in measuring direct ROI
  • Adverse user reactions or negative feedback

‍Pricing: AdCreative starts at $21 per month

‍Rating: AdCreative is rated 4.5/5 on G2 (428 reviews)

2. Tomi AI

Tomi AI is a privacy-focused platform that offers inbound lead scoring to help businesses identify potential customers with a higher likelihood of purchasing. By leveraging this information, Tomi AI enables businesses to create targeted advertising audiences and synthetic conversions, increasing revenue and reducing marketing expenses. This approach allows businesses to shift their focus from generating leads to maximizing revenue.

‍Pricing: Tomi AI starts at $1500 per month

‍Rating: Tomi AI is rated 4.7 / 5 on G2 (15 reviews)

3. Metadata

Metadata is a high-powered campaign execution platform designed for B2B marketers. Leveraging AI technology, it optimizes campaign performance and delivers impressive results. What sets Metadata apart is its exceptional speed in executing multiple B2B campaigns, surpassing human capabilities. This enables businesses to increase revenue effortlessly, making it an invaluable tool for B2B marketers.


  • Improved data organization and structure
  • Enhanced searchability and discoverability of information
  • Facilitates data analysis and insights
  • Enables efficient data integration and interoperability
  • Supports data governance and compliance


  • Initial setup and maintenance efforts
  • Potential complexity in defining and managing metadata
  • Dependency on accurate and up-to-date metadata
  • Metadata inconsistencies and quality issues
  • Potential impact on system performance and scalability

‍Pricing: Metadata costs $60,000 per year

‍Rating: Metadata is rated 4.6 / 5 on G2 (255 reviews)


The platforms mentioned in the text represent a range of AI-powered tools designed to enhance various aspects of business operations. These platforms leverage artificial intelligence and automation to streamline sales processes, improve productivity, and drive revenue growth.

Engati Team

At the forefront for digital customer experience, Engati helps you reimagine the customer journey through engagement-first solutions, spanning automation and live chat.

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