Every business's focal point is to deliver a better customer experience. As a matter of fact, both the consumer and producer are codependent in this game. So what do all businesses look for these days? Maximum consumer satisfaction with minimum cost.
"A satisfied customer is the best strategy of all" – Micheal Le Boeuf.
We couldn't agree more with the above quote. But how do they do that? And what is really consumer-preferred marketing? Read on to find out.
What is consumer marketing?
Consumer-preferred marketing refers to the tools and services that are used to customise and make the consumer experience better. customers support Chatbots’ way of improving the customer experience is not only being robust, efficient and easy to use, but also to aid all types of customer needs.
For every business type, a different type of chatbot is required and to make them you need to make use of different chatbot templates.
Thus, a bot that is used in the IT industry is a lot different in its functionalities and responsibilities in contrast to an e-commerce chatbot on an e-commerce website.
Let’s read a bit about the different types of bots and how they assist every customer needs.
- Recruiter botHelps prospective job seekers with details on job openings, recruitment process and organization details. Also, gathers details from interested candidates and sends an email to the HR team.
- Product browserAllows customers to browse through various product categories and products available. The chatbot also allows customers to choose a product, get additional information and make a purchase.
- Course selectorAllows prospective students to browse through various course offerings by an educational institution. The chatbot also provides details on course fee, duration and admission process per course. Details on interested students are captured and emailed to the team.
- Lead generator in automationAllows customers to get details on cars, features, prices etc., along with booking a service.
- School information assistantProvides information on facilities, accolades, and admission process of an education institution.
- Appointment selectorAllows patients to browse various specialities and doctors available at the centre.The chatbot also provides details on availability of doctors and allows patients to choose an appointment slot. On appointment selection, an email is sent out to hospital administration with details.
- Trip planner- flight bookingHelps travellers on flight bookings based on information captured on travel dates, choice of airline and seating class.This chatbot also allows customers to choose a flight for travel and forwards the request to the travel agency for completing the booking.
- Policy selectorAllows customers to learn and choose from different types of policies. The chatbot also provides information on premium based on inputs gathered from the customer. Lead information is captured and sent to the team.
- News and mediaLeads the customer to different categories of news, and customers can view and subscribe to news categories.
- TourismSelects destinations, and allows customers to send queries on tour packages to then book tour packages with a travel bot.
- PharmacyChecks inventory and price of medicines, along with compositions, side effects and other relevant details.
- Event bookingBook tickets for the upcoming events and hotels for concerts, gigs, etc.
- Salon schedulingLists category of services, allows customers to select required services, books and confirms slots for various services.When integrated with Google Calender, also sets up the event and sends reminder for incoming appointments.
- Issue submission- ITExhale
- ThreeTakes customer data, selects category of issue, takes basic description and provides a complaint ID.
- Mail information botFinds stores, offers, reward points and much more for your customers.
- Assists nurses and doctorsSees daily appointments, sends out broadcasts, checks the last prescription provided and requests follow up.
- Concierge botWelcome guest, check booking, extend booking, provide schedule and answer queries.
- Student managementUsed by schools to broadcast information to students, track and check attendance, homework and notes, progress reports and more.
- Claim processingTrack policy details, track claims, find nearest locations of registered centres and claim filing process.
- HRCreate survey, send emails, get list of holidays, apply for leave, reimbursement claim and any HR related queries.
- Restaurant bookingTable Booking, and General information about restaurants, location, cuisine etc.
- Hotel bookingBook a room, and other services.
- TelecomPay bill, recharge, know your bill amount, change no., Report an issue, Change plan, Discontinue (for DTH, Dongle, Broadband, and Mobile networks).
- Gaming botLets customers play a blackjack game with the bot where the user gets points based on the random card the gaming bot
deals for the user.These cards will be displayed in a carousel and points will be calculated in the script node.
- Car service bookingShow different car services available and book them.
- Trip plannerPlan full Travel, help with Hotel, Flight, Places to see etc.
- BankingLook at what HDFC bot has.
- Appointment with Google CalendarTake a preferred date and time and display slots . Book the selected slot.Send Event invitation email informing about the booked slot for appointment.
- New leads in google sheetsCaptures leads information and stores it in a Google sheet.
- New leads in SalesforceCaptures lead’s information and stores it in a salesforce account.
Phew! That was a long list! The wider the consumer demands, the longer the list gets. Chatbots have not left a single consumer need unattended. Therefore, you can customise and build a bot that is ideal for your business type and reap the maximum benefits of integrating chatbots in your business.
Now Engati is allows you build customisable chatbots for your business type and requirements. We've also launched our live chat platform so that you can reduce your average response time in real-time while delivering personalized experiences.
Register with Engati to build your multi-purpose Ai chatbot today!