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🎮 AI in Gaming | 5 Innovations Changing The Future of Gaming

Jeremy DSouza
Oct 10
5-6 mins

Table of contents

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 AI in gaming

What is AI in gaming?

AI in gaming is about creating more responsive, adaptive & challenging games through the use of artificial intelligence. And even though academics argue that game AI is not true AI, the hype around the technology has been continuously growing for quite a while. It has become a major concept in a lot of games. Just look at Cortana in Halo (yes, Microsoft named its virtual assistant after this character, and we're so here for it!). And that's not the only game about artificial intelligence. Several other games (like Detroit: Becoming Human) revolve primarily around AI and androids.

But is that all there is to AI in gaming - just games about artificial intelligence?

You're about to find out. 

Why does AI matter in gaming?

With AI, games and Mobile gaming is emerging are able to provide a better experience to their gamers. Creating life-like situational developments to progress in the games adds excitement to the gameplay. Increasing complexity in games with AI ensures gamers are hooked to the game. With the rise of different gaming devices gamers expect to have an immersive experience across various devices. Developers can provide a console-like experience across all platforms with AI.



NPCs or non-player characters are where Game AI is used the most. These are characters in the game who act intelligently as if they were controlled by human players. These characters’ behavior is determined by artificial intelligence algorithms and engines. Quite often, decision trees are used to guide the behavior of these NPCs. 



Pathfinding involves getting from one point to another. The whole gaming landscape is the most important part of pathfinding. The game AI can generate the game landscape or the game world as you go through the game world. The AI can get feedback from your moves, your playing style, in-game decisions, appearance, and techniques, and create the landscape according to that.



AI will let the decisions that you make have a bigger impact on the gameplay. For example, in Red Dead Redemption 2, the behavior of NPCs and their interaction with you depend on variables like blood stains on your clothes or the type of hat that you are wearing. Since there is an enormous matrix of possibilities, the whole game world could be manipulated by your decisions. There could be extremely complicated cause-and-effect relationships.

NPC decision making learning from player behavior
NPCs can even learn from player behavior and adapt according to their tactics


Data mining

Artificial intelligence allows game designers and studios to perform data mining on player behavior to help them get an understanding of how people end up playing the game, the parts that people play the most, and what causes users to stop playing the game. This allows game developers to improve game play or identify monetization opportunities.

Data is mined from player behavior (Source: Unsplash)


Procedural content generation

Artificial intelligence in gaming can create new content, interactive stories, environmental conditions, levels, and even music automatically. 


Player experience modeling

Game AI can figure out the ability and emotional state of the player, and then tailor the game according to that. This could even involve dynamic game difficulty balancing in which the difficulty of the game is adjusted in real-time, depending on the player's ability. AI in gaming could even aid in figuring out the player’s intent.



The most common type of cheating used by NPCs is when the NPCs make use of information that is not available to the players in that situation. As an example, in a combat game, an NPC might be given human-like senses like seeing and hearing, but they might just cheat by checking the player’s position on the game engine. Other types of cheating include the AI system granting NPCs greater speeds to catch up with players in racing games or allowing them to re-spawn in beneficial positions (eg. giving them the higher ground) in first-person games. 

Cheating is useful in certain games because without cheating, it would be much easier for the human player to beat the system after a few attempts.

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What are the kinds of AI in games?

The most common types of AI in gaming techniques are:


Deterministic AI techniques

Deterministic AI techniques are the most widely used AI in gaming techniques. Deterministic behaviour or performance is specified and is very predictable. There isn’t any element of uncertainty involved in these techniques. They are rather quick and easy to implement, understand, test, and debug. The issue is that deterministic methods force developers to anticipate all the possible scenarios and code all the behaviour themselves. These methods don’t even allow for learning or evolving, which makes the game’s behaviours predictable after a little gameplay and even has a limiting effect on the game’s play-life.


Nondeterministic AI techniques

This is basically the opposite of deterministic behaviour. Nondeterministic behaviour has some level of uncertainty (which depends on the AI method that is used and how well that AI method is understood). If you want to get a better idea of what this is all about, just look at an NPC that learns the moves and tactics of a player and adapts to counter them. For such learning, a neural network, Bayesian technique, or genetic algorithm could be used.

The game developers won’t even need to anticipate all the possible scenarios and code behaviours according to them. These methods can even learn and extrapolate on their own and promote emergent behaviour - behaviour that emerges without there being explicit instructions.

The benefits of AI in games

AI brings an enormous amount of benefits to the gaming industry. Some of these are:


The games become smarter and more realistic

Using techniques like pattern learning and reinforcement learning, the NPCs in the games evolve by self-learning from their actions. The games also become rather realistic because they interpret and respond to the player’s actions as well. There also are a lot of programs that do not need human interfaces and are able to create virtual worlds automatically.


Saves on costs and time

Normally, developing a game requires a lot of time and money to be invested into it. And you aren’t even sure how well the market will accept the game. AI can help dramatically reduce the time taken to build a game and save a lot of resources that would be spent on developing the game.


Makes it easier for the user to play

Using AI in games helps make the games more intuitive. In addition to this, the game can use AI to figure out the user’s ability and expertise with the game, and adjust the difficulty level of the game in real-time to match that.


Eliminates the predictability of the game

The game becomes unpredictable when nondeterministic behaviour is used. This means that what happens in the game can’t even be predicted by the developer of the game. This creates a novel, refreshing experience and increases the game’s play-life since the game does not become predictable and boring after playing it a few times.

What is the future of AI in gaming industry?

Artificial intelligence in game design and development has evolved substantially, but it's showing no signs of slowing down. Let's see what the future seems to hold.

Top 5 AI Innovations in the Gaming Industry. 

1. Cloud-Based Gaming with AI 

Source: TheGamingProject

Cloud gaming is a technology that streams games across the Internet rather than requiring the user to download and install the game. This technology has been in the works for years, but it's still not mainstream. 

2. Blockchain-Based Gaming

Blockchain-based gaming is still not a famous phenomenon. It indicates that both, gamers and developers need to get together on the blockchain platform to play these games. At the same time, they need to buy or owe digital properties to be a part of this gaming fraternity. 

3. Voice or Audio Recognition-Based Games

Source: TheGamer  (Game: Radio General)

Using audio recognition in gaming is going to change the way we perceive gaming. With voice recognition in gaming, the user can control the gaming gestures, monitor the controls, and even side-line the role of a controller. 

4. Wearable Support Gaming and VR Gaming

Source: InterstingEngineering 

Evolution in the field of AR, VR, and MR, has elevated the standards of experiential games based on virtual reality and mixed reality, making them more realistic and progressive towards entertainment. Oculus Quest is an all-in-one PC-quality virtual reality device is the best example of a wearable device used for wearable gaming. 

5. Improved Mobile Gaming Experience

Source: DotEsports (Game: Playerunknown’s Battlegrounds - PUBG)

Mobile gaming is an emerging trend that facilitates a player to access an unlimited number of games with the convenience of their location. Phone companies have been focusing on and developing devices compatible with high resolution and heavy graphics. 

Top 10 games that demonstrate the evolution of AI

AI in gaming has definitely come a long way. Here are 10 video games that use artificial intelligence with utmost finesse and show you how the progress that has been made in game development.

1. Red Dead Redemption 2

2. Half-Life

3. Bioshock Infinite

4. Grand Theft Auto 5

5. Alien: Isolation

6. F.E.A.R.

7. Gothic

8. S.T.A.L.K.E.R.: Shadow Of Chernobyl

9. Halo: Combat Evolved

10. Middle Earth: Shadow Of Mordor

Can AI make games?

Yep, it can. AI has played a huge role in developing video games and tuning them to the preferences of the players. The most commonly used technique for this is machine learning. Basically, you could have the AI system learn from a lot of games, create approximate representations of the games, and then proceed to recombine the knowledge from these representations and use conceptual expansion to create new games. 

AI has been bringing some major changes to the world of gaming, and its role is growing at a rapid pace. It wouldn’t be surprising to see Artificial Intelligence in gaming being used even more in the near future, seeing how it helps create more challenging and engaging game experiences.

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Jeremy DSouza

Jeremy is a marketer at Engati with an interest in marketing psychology and consumer neuroscience. Over the last year he has interviewed many of the world's brightest CX, AI, Marketing, and Tech thought leaders for Engati CX.

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