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How to use Chatbots for Instagram Businesses?

Engati Team
last edited on
October 5, 2023
3-4 mins

Table of contents

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Instagram bots

Having a business account on Instagram means, your dms and comments are always full of customers. But what happens when you’re unable to reply to all of them due to the lack of time & resources? 

You are loosing your PRECIOUS CUSTOMERS!

This is exactly what you can solve by using a chatbot for Instagram! When I say bot, I don’t mean those automatic bots that keep following and commenting. I simply mean, a bot powered by artificial intelligence that can carry out conversations just like us, it can carry out the whole end-to-end journey on Instagram itself.

Just imagine a chatbot answering all those direct messages and comments. Saves your business so much time and effort!

We’re just getting started, wait to see all the things that an Instagram chatbot can offer.

What is an Instagram chatbot?

An Instagram chatbot is a computer program designed to carry out conversations with human users on Instagram, using artificial intelligence and natural language processing technologies.

Instagram chatbots are active and available 24/7 and can perform various tasks like answering customer queries, providing customer support, gathering user data, offering personalized recommendations and discounts, collecting user feedback, and completing the end to end journey by providing a checkout link for payment at the last step.

These chatbots are integrated with third-party applications and services, and use multiple messaging formats, text, images, videos, and emojis when engaging users.  They are often built for and managed by businesses to improve customer satisfaction and improve sales at scale.

What are the benefits of using chatbots for Instagram?

Instagram has over one billion active users and it’s ranked as one of the most used social media platforms of this year. This platform launched ten years ago as a photo-posting platform but it has evolved into a more complete one. Now you can share videos, sell products, send messages, and much more.

Nowadays, 200 million users visit at least one business profile daily. . Because of this, Instagram is not just a social media app, but a huge market place and a great marketing tool. But with such a huge audience, it’s difficult to take care of all the engagement.  And hence companies  have started to include chatbots since it helps with- .


Improved customer engagement

With an Instagram chatbot, businesses can engage with customers in real-time, providing immediate support and assistance. This can lead to stronger customer relationships and improved satisfaction. Chatbots can also be programmed to handle frequently asked questions, freeing up staff to focus on more complex customer needs.



Instagram chatbots are a cost-effective alternative to hiring human customer support agents or running paid advertising campaigns. Once set up, chatbots can handle customer queries on posts, DM's and stories and support 24/7 without incurring additional costs. This makes chatbots a scalable solution for businesses of all sizes.


Increased efficiency

Chatbots can handle multiple queries simultaneously, allowing businesses to handle high volumes of customer inquiries without the need for additional staff. This can increase the efficiency of the customer support process and improve response times. Chatbots can also provide instant feedback and reduce wait times for customers.



Instagram chatbots can be programmed to provide personalised responses based on customer interactions and preferences, providing a more tailored experience for customers. This can help businesses create a more personalised relationship with their customers, improving brand loyalty and overall customer satisfaction.


Data collection and analysis

Chatbots can collect data on customer interactions, which businesses can use to improve their products, services, and customer support. This data can also be used to identify trends and opportunities for improvement. Chatbots can also provide businesses with insights into customer needs and preferences, allowing them to make more informed business decisions.

What can you do with your Instagram chatbot?

Instagram chatbots are the most effective way to save time & money and stay on top of the competition, by automating all of the essential tasks for your account-


Auto-Reply to your DMs

This one was pretty obvious, but it’s super important. You don’t want your Instagram followers to feel like your brand is unreachable. You’ve got to make sure that you’re answering your follower’s questions as soon as they ask them. 

Your Instagram DM bot can deal with around 80% of the queries that you get, especially the repetitive ones, so that your team can focus its energy on the things that make your customers follow you and do business with you.

What’s more? Your Instagram chatbot doesn’t just handle customer queries in English alone, it does that in 50+ languages.


Story replies and reactions

Got customers replying to stories with questions about your products? Your bot can pull context about the product in the story and answer your customers’ questions in a jiffy.

But that’s not where we stop when we’re talking about Instagram stories. Your bot even helps you earn your customers loyalty. Let’s say a customer tries your product and shows your brand some love by posting a story and tagging you. That’s really good for you, but they’re going to get mighty frustrated if you don’t acknowledge and reply to their story.

Your Insta bot takes care of that too, allowing you to practice automated messaging on instagram and reply to every story you’re tagged in.

Instant reply to customers!

Comments and post mentions

They say ‘engagement’ is King on the ‘Gram, but it only works if there’s one word in front of it - ‘quick’. 

If you don’t reply to comments and post mentions quickly, you’re leaving your customers annoyed. Thankfully, you don’t have to deal with these replies manually. Your Instagram bot can find out whenever you get mentioned in comments or posts and answer those questions on its own, at lightning speed.

Automate comment replies on Instagram!


Order placement directly via dms

With Engati’s chatbot you can directly link your shopify store to your Shopify store/or your website. But you necessarily need not take your customers to your website. Some people don’t like switching between apps, they’ll just think of checking out your website later and move on and forget and just like that you lose a sale. But with Engati’s instagram chatbot, you can directly sell your products and collect payments on instagram itself. Talk about smooth customer experience and increased sales?

Instagram Chatbot with payment link

Customer engagement on Instagram chatbot with Instagram ads

Instagram is one of the best places to market your product. You can engage with a wide audience by creating relatable content and use it to run ads also for a targeted customer base. Instagram ads work very well, as they are specifically targeted and sit well with the customer. The customer will find your ad interesting, have some questions regarding the product, and reach out to you on instagram. You reply to them, and it leads to a conversion. Hurray! But, what if  multiple customers reach out to you, and customers are impatient, they don’t wait. How do you handle multiple leads?

A chatbot can come to your rescue here!
With Engati’s chatbot, you can take care of all such leads at any given point of time. The chatbot can answer almost all of the customer queries, and also gives you an option to integrate a live chat option, which you can use incase of any complex queries which need human intervention.

The chatbot will also help in capturing leads, and storing customer data which you can use for further engagements and interactions with your customers.


Connect live agents to Instagram chats

As we mentioned, your Instagram DM bot takes care of 80% of your customers’ queries, but what about the remaining 20%, those complicated ones that need personal attention?

That’s where live chat comes in. Your bot automatically routes the conversation to the agent best equipped to deal with that type of query. Your agents even get a OneView inbox so that they get context from past interactions with your customers across other channels. 

But wait, it gets better. The bot even lets you go multilingual without needing to hire agents that speak your customers’ language. With two-way auto-translations, live chat gets truly localised.


Send product recommendations based on the users’ preferences

Engati’s chatbot is capable of understanding and interacting with your customers just like a normal human. It can understand your customer's requirements very well and send product recommendations based on the users’ preferences. When the user sees something similar to what they already have in mind, they are more likely to buy it!


Customer feedback collection

Customer feedback is very important, it makes your customer feel that you actually care about them and the experience they are having with the product. It also gives them a platform to raise a grievance incase of a bad experience. It can be really difficult to collect feedback individually from all your customers. An instagram chatbot can automatically collect feedback by sending out forms to your customers. It’ll also store this data properly allowing you to work on your drawbacks.

How can I create an Instagram Chatbot for my business?

Chatbots aren’t going away. In fact, they’re growing by leaps and bounds and your business will be left behind if you don’t take steps to embrace this technology along with the omnichannel approach of built-in email and SMS features.

We have seen the same thing with businesses who ignored Facebook advertising until they realized they needed it while being eclipsed by their competition who figured it out earlier. The barrier to entry for AI chatbot for Instagram is low right now. If you register and partner with Engati, you can easily get started. All you have to do is meet the following prerequisites:

1. Ensure that your account is a Professional account

When you open Instagram's settings, check whether you're already on a professional account. If not, you can easily switch to a profession account by following these steps: 

Navigate to Edit profile on Instagram Web and click on ‘Switch to Professional Account.’

Select your type of profession, follow Instagram's wizard and you're sorted.

With the mobile app, go to Settings and tap on ‘Switch to Professional Account’




Select the type of account and type of business and save

2. Connect your Instagram professional account to a Facebook account and page

Now, you have to link your Instagram account to a Facebook page. Here's how:

Open the Instagram Mobile App and go to Settings. Click on Business and select option to ‘Connect or Create’


Login to the Facebook account, with which you want to connect your Instagram professional account



Connect to an existing Facebook page or create a new Facebook page.


Click on back or done and you will no longer see an option to Connect or Create

3. Toggle message availability for external apps

This setting can be completed only through Instagram Mobile App. Go to Settings and click on ‘Privacy’ and then ‘Messages’


Toggle the option ‘Allow Access to Messages’ to ON


After finishing the above steps, you can proceed to Engati portal and continue connecting your chatbot to Instagram

4. Setting up your chatbot

Now open Engati and go to Configure, then Deployment. Click on Connect button besides Instagram to setup the account.


Follow the setup wizard to connect your chatbot to Instagram, and click on ‘Continue Deployment’

Click on Sign In and you will be redirected to Facebook OAuth

Login with the Facebook username that was connected to your Instagram Business Account. Please check and unblock pop ups from your browser settings besides the URL name on top right.

Give permissions to Instagram business accounts to be connected. Click on Select All

Select the page(s) that have been connected to Instagram business account. If already integrated, click on ‘Edit Settings’ to add more pages

Click on Next, grant the requested permissions and click on Done

You will be redirected back to the Engati portal, where you will see the connected pages. Irrespective of pages selected, only the pages which have Instagram account connected will be displayed

Check one page and click on Connect button

Confirmation message will be shown and the page will be shown under Connected Pages

You can reauthroize, if the password is changed or to give permission for any additional pages. Clicking on Change Page, will ask user to select another page on which the bot is to be deployed. Change Page option will be disabled, if only one page is available. Your chatbot can be disabled by hovering on to the connected page and click on Disable button


Clicking on Enable will activate the bot and not data will be lost and configuration will be lost

Clicking on Remove will delete the configured user data and context. You can also Logout and remove the page and Sign in again from a different account. And that's it! That's all you need to get started!

Are there any best practices to follow when using an Instagram chatbot?

Yes, there are plently of recommended practices to follow when using an Instagram chatbot. Here are 3 best practices to give you a better headstart on your instagram automation journey:


1. Have a plan 

Instagram is the one of the best ways for your customers to reach you and for you to reach your customers. Apart from answering queries, you can also use Instagram to send out promotional messages for your brand. Have a plan on how you want to target, who you want to target and Do not spam your audience. 

2. Monitor your bot

Yes, the bot saves you a lot of time, you don’t have to reply to the same repetitive questions. But these are also direct interactions with your customers, which is basically a treasure chest of insights for you. Don’t miss out on it! You’ll be able to mine out a lot of information about your customers and work on your product and marketing strategy accordingly.

3. Live Agent

No matter how efficient a chatbot is, there are going to be some customers who’ll need help from a real person. You need to keep the option open for live agents to take over a complex situation. Engati's Instagram chatbot allows you to easily integrate a live agent feature, so incase of any such query, an agent can take over seamlessly.

Why are chatbots on Instagram essential for marketing?

Instagram is one of the most used social media platforms with more than 1 billion users and at least 200 million daily users. Instagram isn’t just limited to social engagements anymore. It’s become a great place to market brands. Celebrities, influencers, and companies have all realized the potential and leverage instagram to build their brands. Why not? It’s a direct access to your customer and target audience. And with new trends coming up everyday, it’s easier for brands to create relatable content for their customers. This makes it very easy for the brands to engage with their customers. While content drives engagement, it’s very important for brands to enhance engagement too. If a customer tries to reach out to a brand, it’s very important to pick up those conversations and keep them engaged throughout. But it can be difficult to do it manually for multiple customers. That’s where a chatbot comes in!

Apart from helping you with your engagement, you can also use it to send out promotional messages, new product launch details, personalized discounts etc. It’ll also help you collect data about your customers and audience which will help you shape your marketing campaigns better.


1. Is there a chatbot for instagram?

Yes, Instagram chatbots can be built using Engati platform and can be deployed on 15 other channels along with Instagram

2. Who can create a chatbot on Instagram?

Anyone with a business account on Instagram can create a chatbot, irrespective of the followers you have. Creator accounts only below 500k can create a chatbot on their accounts. Irrespective of the account type it’s very important to ensure that your instagram account is linked to a facebook account and page to use a chatbot.

3. Can you create an Instagram chatbot on a personal Account?

It’s not possible to create an Instagram account on a Personal account. Only a business account and a creator account can create a  chatbot. 

4. What types of messages can an Instagram chatbot send?

An Instagram chatbot can send welcome messages, FAQs, order updates, promotional messages, feedback collection, and personalized messages. It can help automate customer service, increase engagement, and improve the user experience on Instagram.

5. Can an Instagram chatbot integrate with other platforms or tools?

Yes, an Instagram chatbot can integrate with other platforms and tools through third-party services like Zapier, HubSpot, Slack, Shopify, and Enati. Integrating with other tools can enhance business workflows and customer engagement. By integrating with email marketing tools, CRMs, project management tools, and other messaging platforms, businesses can streamline workflows, improve collaboration, and provide a seamless user experience.

6. Are there any legal or ethical considerations when using an Instagram chatbot?

When using an Instagram chatbot, businesses need to consider legal and ethical factors. They must ensure compliance with Instagram's policies and relevant laws, such as data protection regulations. The chatbot must operate transparently and avoid any fraudulent or deceptive activities. Businesses should also provide accurate information, avoid discrimination, and ensure that users are aware they are interacting with a chatbot. Being transparent with the use of chatbots can help provide a positive user experience while staying in compliance with relevant regulations.

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Engati Team

At the forefront for digital customer experience, Engati helps you reimagine the customer journey through engagement-first solutions, spanning automation and live chat.

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