Drive to Reimagine

Are Instagram bots about to transform how you do business?

Engati Team
Apr 4
3-4 mins

Table of contents

Automate your business at $5/day with Engati

Instagram bots

Don’t get us wrong, we don’t mean the automatic bots that follow other accounts, like posts, and leave comments on targeted lists. We mean Instagram Chatbot: A software program that enables you to create an automatic conversation with your followers using artificial intelligence. Having a chatbot will help you improve customer experience by providing instant support and solving their issues right away.

Why create an Instagram chatbot?

Instagram has over one billion active users and it’s ranked as one of the most used social media platforms of this year. This platform launched ten years ago as a photo-posting platform but it has evolved into a more complete one. Now you can share videos, sell products, send messages, and much more.

Nowadays, 200 million users visit at least one business profile daily. This has turned Instagram into an important sales point. Companies can include chatbots to manage requests, improve customer experience and generate engagement.

4 reasons to use an Instagram chatbot


Link sharing

Yes, links. Look, we're all for keeping the single link in bio because it forces brands to be creative and avoid simply link dropping in every post. It’s why the link traffic from Instagram is of such high quality. But bots are going to open up the flood gates for link sharing, while still keeping the quality of traffic relatively high.

With bot, you’ll be able to have your audience type in a keyword in a message, triggering the bot. Depending on how you build the flow, you could immediately send them the link or request their email (which you can collect through integrations) before providing the link or ask a question to confirm this is the link they want, or whatever really.

Just think about it! Now, when you say “read the blog post” or “watch the video” or “find out more” or whatever, instead of following it up with “click the link in our bio,”  your bot could send them the specific link to the blog post, or your blog page, or whatever you have set up. Or if you don’t have swipe up links in Stories, just include a CTA that says to DM you a certain word (which is as simple as replying to the Story post) and the same thing happens, sending them that link.

But you also need to be prepared to build and manage the chatbot flows. If you want to send a different link in every post, you’re going to need unique keywords to trigger each response and keep those updated and maintained in your chatbot management tool. So, yes, this is super cool and functional, but it’s also going to require you to do some work on the backend to keep it effective.

Want people to sign up for your newsletter, campaign, webinar, or event? You can send them directly to the registration page OR you can even build the registration steps right into the bot and have those export (with more integration tools) to your CRM or event platform. Or get people a free PDF guide or tutorial after they give you their email address. Or get people a free PDF guide or tutorial after they give you their email address. You can also extract text from scanned PDF, if you have any important piece of content set aside.


Social listening

One of the other super handy things is that you can set up a bot to launch anytime someone @ mentions you in a Story. Talk about not missing an opportunity! Since Stories are only available for those 24 hours, the bot can ensure that your team is responsive to those mentions. You could program the bot to respond with a thank you message or you could throw in a discount code as a thank you. Or if you were running a giveaway where you were encouraging Story posts as a condition of entry, the bot could be the automatic acknowledgement of submission which could provide them with a reminder of the giveaway terms and when the winner will be announced.


Campaign tracking

You can use the bot to manage your campaign tracking for performance. You could track the number of giveaway entries, the number of coupon code requests (versus sales conversions on the code), and email registrations or event sign ups. The bot will allow you to manage and track all those conversations so you can better determine which campaigns are most fruitful for your brand.


Amp up your ads

Yes, chatbots can integrate with your ads as well. The ad CTA could be to launch the chat and open up that automated dialog. Similar to all the organic content mentioned above, you could run ads for any of these same ideas, but have the action be the DM trigger with the bot which completes the automation and still allows you to collect an email address, get some information, provide them the item they requested, and more.

What can your Instagram chatbot do for you?


Reply to your DMs

This one was pretty obvious, but it’s super important. Your don’t want your Instagram followers to feel like your brand is unreachable. You’ve got to make sure that you’re answering your follower’s questions as soon as they ask them. 

Your Insta bot can deal with around 80% of the queries that you get, especially the repetitive ones, so that your team can focus its energy on the things that make your customers follow you and do business with you.

What’s more? Your Insta chatbot doesn’t just handle customer queries in English alone, it does that in 50+ languages.


Live chat

As we mentioned, your Insta bot takes care of 80% of your customers’ queries, but what about the remaining 20%, those complicated ones that need personal attention?

That’s where live chat comes in. Your bot automatically routes the conversation to the agent best equipped to deal with that type of query. Your agents even get a OneView inbox so that they get context from past interactions your customers across other channels. 

But wait, it gets better. The bot even lets you go multilingual without needing to hire agents that speak your customers’ language. With two-way auto-translations, live chat gets truly localized.


Story replies

Got customers replying to stories with questions about your products? Your bot can pull context about the product in the story and answer your customers’ questions in a jiffy.

But that’s not where we stop when we’re talking about Insta stories. Your bot even helps you earn your customers loyalty. Let’s say a customer tries your product and shows your brand some love by posting a story and tagging you. That’s really good for you, but they’re going to get mighty frustrated if you don’t acknowledge and reply to their story.

Your Insta bot takes care of that too, allowing you to automatically reply to every story you’re tagged in.


Comments and post mentions

They say ‘engagement’ is King on the ‘Gram, but it only works if there’s one word in front of it - ‘quick’. 

If you don’t reply to comments and post mentions quickly, you’re leaving your customers annoyed. Thankfully, you don’t have to deal with these replies manually. Your Insta bot can find out whenever you get mentioned in comments or posts and answer those questions on it’s own, at lightning speed.

How do you make a chatbot on Instagram?

Chatbots aren’t going away. In fact, they’re growing by leaps and bounds and your business will be left behind if you don’t take steps to embrace this technology along with the omnichannel approach of built-in email and SMS features.

We have seen the same thing with businesses who ignored Facebook advertising until they realized they needed it while being eclipsed by their competition who figured it out earlier. The barrier to entry for Instagram chatbots is low right now. If you register and partner with Engati, you can easily get started. All you have to do is meet the following prerequisites: 

1. Ensure that your account is a Professional account

When you open Instagram's settings, check whether you're already on a professional account. If not, you can easily switch to a profession account by following these steps: 

Navigate to Edit profile on Instagram Web and click on ‘Switch to Professional Account.’

Select your type of profession, follow Instagram's wizard and you're sorted.

With the mobile app, go to Settings and tap on ‘Switch to Professional Account’




Select the type of account and type of business and save

2. Connect your Instagram professional account to a Facebook account and page

Now, you have to link your Instagram account to a Facebook page. Here's how:

Open the Instagram Mobile App and go to Settings. Click on Business and select option to ‘Connect or Create’


Login to the Facebook account, with which you want to connect your Instagram professional account



Connect to an existing Facebook page or create a new Facebook page.


Click on back or done and you will no longer see an option to Connect or Create

3. Toggle message availability for external apps

This setting can be completed only through Instagram Mobile App. Go to Settings and click on ‘Privacy’ and then ‘Messages’


Toggle the option ‘Allow Access to Messages’ to ON


After finishing the above steps, you can proceed to Engati portal and continue connecting your chatbot to Instagram

4. Setting up your chatbot

Now open Engati and go to Configure, then Deployment. Click on Connect button besides Instagram to setup the account.


Follow the setup wizard to connect your chatbot to Instagram, and click on ‘Continue Deployment’

Click on Sign In and you will be redirected to Facebook OAuth

Login with the Facebook username that was connected to your Instagram Business Account. Please check and unblock pop ups from your browser settings besides the URL name on top right.

Give permissions to Instagram business accounts to be connected. Click on Select All

Select the page(s) that have been connected to Instagram business account. If already integrated, click on ‘Edit Settings’ to add more pages

Click on Next, grant the requested permissions and click on Done

You will be redirected back to the Engati portal, where you will see the connected pages. Irrespective of pages selected, only the pages which have Instagram account connected will be displayed

Check one page and click on Connect button

Confirmation message will be shown and the page will be shown under Connected Pages

You can reauthroize, if the password is changed or to give permission for any additional pages. Clicking on Change Page, will ask user to select another page on which the bot is to be deployed. Change Page option will be disabled, if only one page is available. Your chatbot can be disabled by hovering on to the connected page and click on Disable button


Clicking on Enable will activate the bot and not data will be lost and configuration will be lost

Clicking on Remove will delete the configured user data and context. You can also Logout and remove the page and Sign in again from a different account. And that's it! That's all you need to get started!


1. Is there a chatbot for instagram?

Yes, Instagram chatbots can be built using Engati platform and can be deployed on 15 other channels along with Instagram

Engati Team

At the forefront for digital customer experience, Engati helps you reimagine the customer journey through engagement-first solutions, spanning automation and live chat.

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