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Don’t get us wrong, we don’t mean the automatic bots that follow other accounts, like posts, and leave comments on targeted lists. We mean Instagram Chatbot: A software program that enables you to create an automatic conversation with your followers using artificial intelligence. Having a chatbot will help you improve customer experience by providing instant support and solving their issues right away.
Why create an Instagram chatbot?
Instagram has over one billion active users and it’s ranked as one of the most used social media platforms of this year. This platform launched ten years ago as a photo-posting platform but it has evolved into a more complete one. Now you can share videos, sell products, send messages, and much more.
Nowadays, 200 million users visit at least one business profile daily. This has turned Instagram into an important sales point. Companies can include chatbots to manage requests, improve customer experience and generate engagement.
4 Reasons to use an Instagram chatbot
Yes, links. Look, we're all for keeping the single link in bio because it forces brands to be creative and avoid simply link dropping in every post. It’s why the link traffic from Instagram is of such high quality. But bots are going to open up the flood gates for link sharing, while still keeping the quality of traffic relatively high.
With bot, you’ll be able to have your audience type in a keyword in a message, triggering the bot. Depending on how you build the flow, you could immediately send them the link or request their email (which you can collect through integrations) before providing the link or ask a question to confirm this is the link they want, or whatever really.
Just think about it! Now, when you say “read the blog post” or “watch the video” or “find out more” or whatever, instead of following it up with “click the link in our bio,” your bot could send them the specific link to the blog post, or your blog page, or whatever you have set up. Or if you don’t have swipe up links in Stories, just include a CTA that says to DM you a certain word (which is as simple as replying to the Story post) and the same thing happens, sending them that link.
But you also need to be prepared to build and manage the chatbot flows. If you want to send a different link in every post, you’re going to need unique keywords to trigger each response and keep those updated and maintained in your chatbot management tool. So, yes, this is super cool and functional, but it’s also going to require you to do some work on the backend to keep it effective.
Want people to sign up for your newsletter, campaign, webinar, or event? You can send them directly to the registration page OR you can even build the registration steps right into the bot and have those export (with more integration tools) to your CRM or event platform. Or get people a free PDF guide or tutorial after they give you their email address. There really are so many creative ways you could use this tool to provide value to your audience, connect with them quickly, and build your list.
One of the other super handy things is that you can set up a bot to launch anytime someone @ mentions you in a Story. Talk about not missing an opportunity! Since Stories are only available for those 24 hours, the bot can ensure that your team is responsive to those mentions. You could program the bot to respond with a thank you message or you could throw in a discount code as a thank you. Or if you were running a giveaway where you were encouraging Story posts as a condition of entry, the bot could be the automatic acknowledgement of submission which could provide them with a reminder of the giveaway terms and when the winner will be announced.
You can use the bot to manage your campaign tracking for performance. You could track the number of giveaway entries, the number of coupon code requests (versus sales conversions on the code), and email registrations or event sign ups. The bot will allow you to manage and track all those conversations so you can better determine which campaigns are most fruitful for your brand.
Yes, chatbots can integrate with your ads as well. The ad CTA could be to launch the chat and open up that automated dialog. Similar to all the organic content mentioned above, you could run ads for any of these same ideas, but have the action be the DM trigger with the bot which completes the automation and still allows you to collect an email address, get some information, provide them the item they requested, and more.
How to get started with Instagram bots
Chatbots aren’t going away. In fact, they’re growing by leaps and bounds and your business will be left behind if you don’t take steps to embrace this technology along with the omnichannel approach of built-in email and SMS features.
We have seen the same thing with businesses who ignored Facebook advertising until they realized they needed it while being eclipsed by their competition who figured it out earlier.
Facebook ads used to be as simple as clicking a button, putting $20 on a post, and getting massive results rolling back in. That’s no longer the case as Facebook ads dashboard has become extremely hard to navigate. Year over year new features has been added to the Ads platform along with a flood of advertisers making it a game of snakes and ladders to keep up with the changes. Getting into Facebook advertising now can be completely overwhelming.
The barrier to entry for messenger marketing chatbots is low right now. If you register and partner with Engati, you’re automatically on the waitlist. We’re coming out with an Instagram chatbot soon, so stay tuned.