Drive to Reimagine

Bard, ChatGPT and the future of travel and tourism

Ananya Azad
Oct 13
2-5 mins

Table of contents

Automate your business at $5/day with Engati

Switch to Engati: Smarter choice for WhatsApp Campaigns 🚀
future of travel

ChatGPT had more than 57 million monthly users in the first month of its launch.

Google’s Bard Expected to Reach 1 Billion Users Within First Two Months of Rollout.

The valuation of ChatGPT’s Open AI has reached $29 billion as of 2023.

OpenAI is expected to make
200 million dollars in revenue by the end of 2023. 

AI assistants and intelligent chatbots have already taken over the travel industry, aiding travellers to book flights, hotel accommodations and even vehicles for hire online.

From helping users pick the perfect holi- dates, destinations and flights to studying different prices to help customers acquire the best of the best at the most affordable costs.

To simply say that AI has heavily influenced the travel industry would be an understatement.

Now imagine if Artificial intelligence could help customers past the booking experience as well.

Create a personal itinerary for you and act as your private travel guide.

Wouldn't that be interesting?

And what if I told you that all of that and more are now possible right at the tip of your fingers?

All you need to do is, yet again, be welcoming to new technology and let it transform you as it is doing for the rest of the world.

We promise you that this blog has the answer to all your questions and more.

So dig in and find out how exactly Generative AI can help further evolve and improve everything travel oriented.

What is generative AI?

Generative AI is a branch of artificial intelligence (AI) that involves using algorithms and models to generate new content, such as text, images, audio, and video. Generative AI works by analysing vast amounts of data and patterns and then using that analysis to create new content that is similar or related to the original data. One of the most well-known examples of generative AI is GPT (Generative Pre-trained Transformer) technology, which uses machine learning algorithms to generate human-like text based on a given prompt or topic. Generative AI has many applications in various industries, including the creative arts, healthcare, finance, and marketing, and is increasingly being used to automate complex tasks and generate new and innovative content.

How is Generative AI revolutionising the Travel Industry?

The emergence of Generative AI has kindled a revolutionary innovation in the travel industry, bringing personalised and efficient travel experiences to a whole new level. By crunching massive amounts of data, Generative AI helps travel companies to offer tailored recommendations and packages that suit the individual needs and desires of each traveller. This innovative technology has led to more satisfied customers, as travel companies can provide more efficient and customised travel experiences, all while saving costs.

Generative AI has enabled travel companies to automate a range of operations, such as itinerary planning, booking, and customer service. This has translated into increased efficiency, faster response times and greater cost savings, giving travel companies more bandwidth to focus on providing exceptional customer experiences. With the help of AI-powered chatbots and virtual assistants, travellers can get instant support and assistance anytime and anywhere. All in all, Generative AI is ushering in a new era in the travel industry, providing innovative, personalised, and customer-centric services that enhance the overall travel experience.

Benefits of generative AI technology in the Travel Industry

Generative AI technology, such as GPT-3, has already made significant strides in the travel industry. Here are some benefits of generative AI technology in the travel industry:

1. Personalisation

Generative AI technology can analyse vast amounts of data, such as past travel history, behaviour patterns, and preferences, to provide personalised travel experiences. By understanding each traveller’s needs and preferences, travel companies can create tailored itineraries, recommend personalised activities and destinations, and offer customised travel packages that meet each traveller's unique needs.

2. Efficiency

Generative AI technology can automate many aspects of the travel industry, such as booking, itinerary planning, and customer service. This helps travel companies reduce their workload, increase efficiency, and provide faster and more streamlined services to their customers. Additionally, generative AI can improve the accuracy and speed of translations, which can help travellers navigate foreign countries more easily.

3. Cost savings

By automating many processes, such as itinerary planning and customer service, travel companies can save money on staffing and training costs. Additionally, by personalising travel experiences, travel companies can target the right customers with the right offers, reducing marketing costs and increasing revenue.

4. Innovation

Generative AI can help travel companies identify emerging travel trends and insights by analysing large amounts of data from various sources. This can lead to new and innovative travel experiences and packages, helping travel companies stay ahead of the competition.

5. Customer satisfaction

Travel companies can increase customer satisfaction and loyalty by providing personalised experiences, fast and efficient services, and accurate recommendations. This, in turn, can lead to repeat business and positive word-of-mouth advertising.

Overall, the benefits of generative AI technology in the travel industry are significant and can help travel companies provide their customers more personalised, efficient, and innovative travel experiences. 

7 ways Generative AI can be used in the Travel Industry?

Here are seven use cases of how Generative AI can be used in the travel industry:

1. Personalised recommendations

Travel companies can use Generative AI to analyse customer data such as travel history, preferred activities, and dining options to provide tailored recommendations for accommodations, activities, and restaurants. By identifying patterns and similarities in customer preferences, personalised recommendations can be generated to improve customer satisfaction and loyalty. This can lead to higher engagement and repeat bookings.

2. Virtual assistants

With Generative AI powering virtual assistants, customers can receive assistance in trip planning, query answering, and reservation making. By designing interactive and engaging virtual assistants that provide personalised recommendations and support, travel companies can enhance the customer experience and increase customer satisfaction. This can also help reduce the workload of human customer service representatives.

3. Language Translation

Generative AI enables real-time translation of written and spoken languages, making communication with locals and navigation in foreign countries easier for travellers. Through advanced natural language processing (NLP) techniques, text and speech can be analysed and translated to reduce language barriers, facilitating cultural exchange and improving communication for customers. This can enhance the travel experience and make it more enjoyable and stress-free.

4. Predictive maintenance

Travel companies can use Generative AI to analyse data from sensors and other sources to predict equipment failures and schedule maintenance. This can help reduce downtime and increase operational efficiency. Machine learning algorithms can be used to identify patterns and anomalies in data, enabling travel companies to predict equipment failures and improve customer satisfaction by reducing disruption to their operations.

5. Chatbots

Chatbots powered by Generative AI can handle customer queries and provide assistance 24/7, reducing the need for human customer service representatives. By utilising natural language processing (NLP) techniques to understand customer queries and provide accurate responses, chatbots can provide personalised support, improving the customer experience and reducing the workload of customer service representatives. This can lead to faster response times and improved customer satisfaction.

6. Image and video analysis

Through computer vision techniques, Generative AI can analyse images and videos of travel destinations to identify popular landmarks, recommend activities, and highlight hidden gems. By providing customers with insights and recommendations based on their preferences and interests, travel companies can enhance the customer experience and increase customer satisfaction. This can also help customers discover new destinations and experiences they may not have otherwise known about.

7. Automated itinerary planning

Generative AI can analyse customer preferences, schedules, and budgets to generate personalised travel itineraries that optimise travel time, minimise costs, and maximise enjoyment. By automating the itinerary planning process using machine learning algorithms, travel companies can improve the overall travel experience for customers while saving them time and effort. This can help customers plan their trips more efficiently and make the most out of their time and budget.

How to integrate Generative AI with your business?

Now that you know everything about generative AI and its impact on the travel industry, the only question left to ask is, “How do I take advantage of this technology to upgrade my travel business?”.

Integrating GPT3-like technology with chatbot technology can be complicated and may take weeks to put together if the right people are involved.

 In such scenarios, it is crucial to act faster and smarter.

But do not fret! At the very beginning of this blog, we promised you the answer to all your questions, and we shall deliver.

Luckily, we have the perfect answer to all your queries, all ready for you.

Introducing eSense-GPT, Engati’s new Generative AI solution for Conversational Automation.

It is the perfect blend of generative AI technology with conversational chatbots, smartly created so your company can upgrade and grow infinitely with every trend.

Switch to Engati’s eSense-GPT to reap all the benefits mentioned above and more.

The best part?

All you need to do is register for a free demo to experience the magic you can create for your business AND its customers.

So schedule a Demo Now.

Ananya Azad

Ananya is a content writer at Engati with an interest in psychology and literature. Ananya enjoys ghostwriting and brand stories that elevate others in innovative ways.

Close Icon
Request a Demo!
Get started on Engati with the help of a personalised demo.
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
*only for sharing demo link on WhatsApp
Thanks for the information.
We will be shortly getting in touch with you.
Oops! something went wrong!
For any query reach out to us on
Close Icon
Congratulations! Your demo is recorded.

Select an option on how Engati can help you.

I am looking for a conversational AI engagement solution for the web and other channels.

I would like for a conversational AI engagement solution for WhatsApp as the primary channel

I am an e-commerce store with Shopify. I am looking for a conversational AI engagement solution for my business

I am looking to partner with Engati to build conversational AI solutions for other businesses

Close Icon
You're a step away from building your Al chatbot

How many customers do you expect to engage in a month?

Less Than 2000


More than 5000

Close Icon
Thanks for the information.

We will be shortly getting in touch with you.

Close Icon

Contact Us

Please fill in your details and we will contact you shortly.

This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
Thanks for the information.
We will be shortly getting in touch with you.
Oops! Looks like there is a problem.
Never mind, drop us a mail at