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Customer Training

What is customer training?

Customer training is the act of educating your customers on the best ways to use your offerings and succeed at their business objectives. It involves sharing content and other forms of information to help your customers learn how to use your products to achieve their goals.

Customer training could involve guided learning as well as self-paced learning.

Guided learning could include live customer onboarding sessions with agents or even live webinars. Self-paced learning materials like tutorial videos, knowledge bases, instructional articles, etc. are also very important. They help your customers find the information they need as soon as the need arises.

Why is it important to train customers?

Customer training can help your customers see value in your offerings faster. It can help them understand how your solution can help them achieve their goals and also shows them exactly how they can achieve their goals with the use of your offerings.

Since it makes it easier for your customers to set up and use your solution, customer training can even result in a quicker time to value.

It helps you strengthen your relationship with your customers, as 55% of businesses stated in a 2017 survey on the Extended Enterprise that was conducted by the Brandon Hall Group.

What are the benefits of customer training?

The benefits of customer training do not stop at better customer relationships. Here are a few of the other significant benefits that customer training brings to your business:

1. Customer satisfaction

When you focus on customer training and create & distribute the necessary learning materials, you help your customers use your solution to the fullest, with minimum bumps along the way. This helps them achieve the objective that they seeked to achieve with your product as quickly as possible, leading to high levels of customer satisfaction.

2. Customer loyalty

Engaging in customer training and further, creating a customer training program shows your customers that you have their best interest at heart. It shows them that you care about their success and are not the kind of organization that would simply sell them a product and leave them hanging. It makes clear the fact that you wish to help them make the most of your product.

Combine that with the fact that using your offerings as per your instructions brings them great results and satisfaction and they will stay loyal for a long time.

3. Less support requests

Guided onboardings help your customers learn how to use your product and get many of their questions answered at the very beginning. In addition to this, the self-paced learning materials that you provide will help them find answers and solutions as soon as issues arise, helping to lower the burden on your support staff.

4. Increased customer lifetime value

In addition to making your customers more loyal, focusing on customer training also creates upselling and cross-selling opportunities, thus increasing your customer lifetime value.

5. Word-of-mouth

When your customers succeed because of the training that you have provided them with, they become more likely to tell others about you, essentially becoming brand evangelists.

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Customer Training

October 14, 2020

Table of contents

Key takeawaysCollaboration platforms are essential to the new way of workingEmployees prefer engati over emailEmployees play a growing part in software purchasing decisionsThe future of work is collaborativeMethodology

What is customer training?

Customer training is the act of educating your customers on the best ways to use your offerings and succeed at their business objectives. It involves sharing content and other forms of information to help your customers learn how to use your products to achieve their goals.

Customer training could involve guided learning as well as self-paced learning.

Guided learning could include live customer onboarding sessions with agents or even live webinars. Self-paced learning materials like tutorial videos, knowledge bases, instructional articles, etc. are also very important. They help your customers find the information they need as soon as the need arises.

Why is it important to train customers?

Customer training can help your customers see value in your offerings faster. It can help them understand how your solution can help them achieve their goals and also shows them exactly how they can achieve their goals with the use of your offerings.

Since it makes it easier for your customers to set up and use your solution, customer training can even result in a quicker time to value.

It helps you strengthen your relationship with your customers, as 55% of businesses stated in a 2017 survey on the Extended Enterprise that was conducted by the Brandon Hall Group.

What are the benefits of customer training?

The benefits of customer training do not stop at better customer relationships. Here are a few of the other significant benefits that customer training brings to your business:

1. Customer satisfaction

When you focus on customer training and create & distribute the necessary learning materials, you help your customers use your solution to the fullest, with minimum bumps along the way. This helps them achieve the objective that they seeked to achieve with your product as quickly as possible, leading to high levels of customer satisfaction.

2. Customer loyalty

Engaging in customer training and further, creating a customer training program shows your customers that you have their best interest at heart. It shows them that you care about their success and are not the kind of organization that would simply sell them a product and leave them hanging. It makes clear the fact that you wish to help them make the most of your product.

Combine that with the fact that using your offerings as per your instructions brings them great results and satisfaction and they will stay loyal for a long time.

3. Less support requests

Guided onboardings help your customers learn how to use your product and get many of their questions answered at the very beginning. In addition to this, the self-paced learning materials that you provide will help them find answers and solutions as soon as issues arise, helping to lower the burden on your support staff.

4. Increased customer lifetime value

In addition to making your customers more loyal, focusing on customer training also creates upselling and cross-selling opportunities, thus increasing your customer lifetime value.

5. Word-of-mouth

When your customers succeed because of the training that you have provided them with, they become more likely to tell others about you, essentially becoming brand evangelists.

Thanks for reading! We hope you found this helpful.

Ready to level-up your business? Click here.

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