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Chatbot Avatar

What is a Chatbot Avatar?‍

Avatars are computer-generated 3D characters used to address behavior, intelligence, and language skills. It is currently being used by businesses that are looking for virtual assistants to provide a unique and personalized experience to their customers. 

Why do you need an Avatar on your Chatbot?

An avatar could be either a physical or a psychological representation of a character. Chatbots can too have an avatar to become more effective in embodying the company's brand and personality through a character. An avatar can do a far better job in understanding and conversing with a human over a basic chatbot. This improves the overall user experience getting in more engagement into the business.

Avatars are a new fun way of interacting with your customers to understand their problems and resolve them to retain and reduce their churn cycle

What should I consider when designing my chatbot avatar?

A chatbot’s avatar makes it possible to create a true social dynamic around the brand. The key is knowing how to choose the appearance of your bot!

Here, nothing should be left to chance. Your chatbot’s avatar must fulfil two basic criteria: it must be relevant to your brand image and it must ensure the quality of the user experience. Ask yourself the following:

1. What is the anticipated goal of your chatbot?

Detail the reasons behind endowing your bot with an avatar. Is it to embody the employer brand? To convey your company’s values? To personalize your customer relations?

2. What is your bot’s target audience?

Just like the design of your website or mobile app, the appearance of your chatbot must be adapted to your target audience. For example, for interactions with millennials or Gen Z, a fun, entertaining representation would be most appropriate.

3. What is your virtual assistant’s position?

Choose your avatar based on the image it should portray: serious, dynamic, friendly, humorous, expert, etc. For example, a Looney Tunes avatar wouldn’t be a particularly suitable choice for an insurance broker!

4. How much should the bot’s personality resemble the user’s personality?

Are the user’s needs being filled with conversation? If so, it most likely will lead to overall enjoyment by the user as they feel they’re in full control of the experience. Inversely, is the bot experience setting a high bar or steep learning curve to utilize the services being offered by the chatbot? Is the bot serving games for enjoyment: trivia, puzzles, arcade or simulations?

5. Is the chatbot avatar mobile-friendly?

Your avatar might live in a lot of different places, but the most utilized interface going forward will be the mobile screen. Lots of details disappear when you scale your design down in size, so view how your avatar looks at 32×32 and 64×64 pixels. Does one design retain its integrity better than another? Focus on the elements that scale well.

Answering these questions will help you choose the most appropriate avatar for your chatbot. And thereby multiply the effectiveness of its interactions!


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Chatbot Avatar

October 14, 2020

Table of contents

Key takeawaysCollaboration platforms are essential to the new way of workingEmployees prefer engati over emailEmployees play a growing part in software purchasing decisionsThe future of work is collaborativeMethodology

What is a Chatbot Avatar?‍

Avatars are computer-generated 3D characters used to address behavior, intelligence, and language skills. It is currently being used by businesses that are looking for virtual assistants to provide a unique and personalized experience to their customers. 

Why do you need an Avatar on your Chatbot?

An avatar could be either a physical or a psychological representation of a character. Chatbots can too have an avatar to become more effective in embodying the company's brand and personality through a character. An avatar can do a far better job in understanding and conversing with a human over a basic chatbot. This improves the overall user experience getting in more engagement into the business.

Avatars are a new fun way of interacting with your customers to understand their problems and resolve them to retain and reduce their churn cycle

What should I consider when designing my chatbot avatar?

A chatbot’s avatar makes it possible to create a true social dynamic around the brand. The key is knowing how to choose the appearance of your bot!

Here, nothing should be left to chance. Your chatbot’s avatar must fulfil two basic criteria: it must be relevant to your brand image and it must ensure the quality of the user experience. Ask yourself the following:

1. What is the anticipated goal of your chatbot?

Detail the reasons behind endowing your bot with an avatar. Is it to embody the employer brand? To convey your company’s values? To personalize your customer relations?

2. What is your bot’s target audience?

Just like the design of your website or mobile app, the appearance of your chatbot must be adapted to your target audience. For example, for interactions with millennials or Gen Z, a fun, entertaining representation would be most appropriate.

3. What is your virtual assistant’s position?

Choose your avatar based on the image it should portray: serious, dynamic, friendly, humorous, expert, etc. For example, a Looney Tunes avatar wouldn’t be a particularly suitable choice for an insurance broker!

4. How much should the bot’s personality resemble the user’s personality?

Are the user’s needs being filled with conversation? If so, it most likely will lead to overall enjoyment by the user as they feel they’re in full control of the experience. Inversely, is the bot experience setting a high bar or steep learning curve to utilize the services being offered by the chatbot? Is the bot serving games for enjoyment: trivia, puzzles, arcade or simulations?

5. Is the chatbot avatar mobile-friendly?

Your avatar might live in a lot of different places, but the most utilized interface going forward will be the mobile screen. Lots of details disappear when you scale your design down in size, so view how your avatar looks at 32×32 and 64×64 pixels. Does one design retain its integrity better than another? Focus on the elements that scale well.

Answering these questions will help you choose the most appropriate avatar for your chatbot. And thereby multiply the effectiveness of its interactions!


Thanks for reading! We hope you found this helpful.

Ready to level-up your business? Click here.

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