Table of contents
Key takeawaysCollaboration platforms are essential to the new way of workingEmployees prefer engati over emailEmployees play a growing part in software purchasing decisionsThe future of work is collaborativeMethodologyIntroduction
Katie King, Author of "Using AI in Marketing: How to Harness AI and Maintain the Competitive Edge" shares her top 10 tips on how to use AI.
Katie King is the CEO of AI in business. Additionally she is a Board Advisor, a published Author, and a Keynote Speaker on Artificial Intelligence (AI) and digital transformation.
She is a member of the UK Government All-Party Parliamentary Group (APPG) task force for the enterprise adoption of AI, and the author of “Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive Edge.”
With over 30 years of experience, she has advised many of the world's leading brands and business leaders, including Accenture, PA Consulting, Orange, Arsenal Football Club, and Harrods.
Interview with Katie King
This section will contain a summary of our interview with Katie. But, if you’d like to listen to her speak, you can catch the entire video in the Spotify podcast embedded below.
In Katie’s book, on the impact of artificial intelligence on business, the book is the views of major brands all over the world, small business, technology disruptors, academics, etc. Her methodology can be summarized into this scorecard of success.
Ask yourself these questions, and then decide whether or not you're ready for AI.
Since the 1950s, the term “AI” has been used as a kind of buzzword. Sometimes it’s the talk of the town, sometimes it isn’t. She agrees, ten years of technology and social media has given us incredible amounts of data. And the decreasing cost of computing power has made emerging tech viable. Venture capitalists are now coming into the market, they get funding, and new startups launch. And all over, AI exists in almost every sector.
A part of the problem is they’re in this hype cycle of being an innovation trigger. Technology has become viable, but AI will die down in interest in a few years time. And following it will be new technologies, which comes with another hype cycle. We’ve been in this peak of inflated expectations for the past couple of years. But because our expectations are so high, we inevitably end up falling in what Katie calls a “trough of disillusionment.”
Here’s our compilation of top 20 AI influencers that you need to follow in 2021!
Here’s an example from Katie’s book
Say we have a bank, and they started to use Conversational AI, or chatbot assistance, which is great. However, they did not communicate this properly with their staff which resulted in fear. They were scared that their jobs would be taken away, and their clients found it gimmicky. AI didn’t do everything they thought it could do. They interacted with it, thought it was a gimmick, and then they got bored and moved on. So this was a huge failure.
Now, people have started to use AI in a more strategic way, rather than just buying it. Now we’re trying to understand the technology and thinking about why we need this tech, before investing in it. Which is another challenge in itself, how do we use this effectively?
