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Tim Hughes shares his tips on how to leverage a unique social selling strategy in this episode of Engati CX.
Tim is the CEO of Digital Leadership Associates and is the world’s #1 social selling influencer.
He is the author of the best-selling books Social Selling - Techniques to Influence Buyers and Changemakers and Smarketing - How to Achieve Competitive Advantage through Blended Sales and Marketing.
Tim co-founded DLAignite when he saw the effect that social media could have and realized that in the future social media would probably play a crucial role in the effectiveness of all organizations.
He’s also a Non-Executive Director at HighChloeCloud, an organization bringing together a community with values for ethical production, responsible and equitable consumption.
Interview with Tim Hughes
This section summarizes our interview with Tim Hughes, but if you would rather listen to him, we’ve left a link to the podcast below.
First let’s define what social selling is. It’s when a salesperson uses social media to engage with prospective customers. According to Tim, it’s the reaction we ourselves need to take because we’re now dealing with a highly-empowered buyer.
Now, what’s a highly-empowered buyer? We all have a phone, we all go online, do our social media research, and then we make a purchase. No interactions with salespeople. Nothing. These are highly-empowered buyers. Nowadays, no one really enjoys interacting with a salesperson, so we just go ahead. Businesses need to respond to this shift. And a part of that is finding these buyers, and having a conversation with them. Not a sales pitch, but a conversation.
Here are a couple of tips to help:
This is how we as sellers make sure we’re top of mind when buyers are actually looking for things. And these are the things all businesses need to do right now.