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Business Transformation

Social selling strategy

Tim Hughes
.
May 22
.
3-4 mins

Table of contents

Key takeawaysCollaboration platforms are essential to the new way of workingEmployees prefer engati over emailEmployees play a growing part in software purchasing decisionsThe future of work is collaborativeMethodology

Introduction

Tim Hughes shares his tips on how to leverage a unique social selling strategy in this episode of Engati CX.

Tim is the CEO of Digital Leadership Associates and is the world’s #1 social selling influencer.

He is the author of the best-selling books Social Selling - Techniques to Influence Buyers and Changemakers and Smarketing - How to Achieve Competitive Advantage through Blended Sales and Marketing.

Tim co-founded DLAignite when he saw the effect that social media could have and realized that in the future social media would probably play a crucial role in the effectiveness of all organizations.

He’s also a Non-Executive Director at HighChloeCloud, an organization bringing together a community with values for ethical production, responsible and equitable consumption. 

Interview with Tim Hughes

This section summarizes our interview with Tim Hughes, but if you would rather listen to him, we’ve left a link to the podcast below. 

1

What are the most common changes that businesses need to make to get better at social selling?

First let’s define what social selling is. It’s when a salesperson uses social media to engage with prospective customers. According to Tim, it’s the reaction we ourselves need to take because we’re now dealing with a highly-empowered buyer.

Now, what’s a highly-empowered buyer? We all have a phone, we all go online, do our social media research, and then we make a purchase. No interactions with salespeople. Nothing. These are highly-empowered buyers. Nowadays, no one really enjoys interacting with a salesperson, so we just go ahead. Businesses need to respond to this shift. And a part of that is finding these buyers, and having a conversation with them. Not a sales pitch, but a conversation. 

Here are a couple of tips to help:

  • Have a presence on social mediaIf you’re selling chatbots for example, you need a team of experienced chatbot users, who can tell you the benefits of chatbot. Where they can inform prospects of what they do, what they provide for your business, and how to best use them. You have to show that you have experience and you have to demonstrate this with social media engagement.
  • Build a networkBuild a community, and build relationships. Find new ways to connect with people, and interact with them. Provide value to your customers. In a time like this, people are looking for content. People looking for ideas and inspiration. So let's leverage that to educate and inspire people. It’s about dropping little easter eggs about your products so that when it’s time to buy something, people remember you.
This is how we as sellers make sure we’re top of mind when buyers are actually looking for things. And these are the things all businesses need to do right now.

Check out the 200 CX Thought Leaders to follow for 2021!

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Tim Hughes

Tim is the CEO of Digital Leadership Associates and is the world’s #1 social selling influencer.

He is the author of the best-selling books Social Selling - Techniques to Influence Buyers and Changemakers and Smarketing - How to Achieve Competitive Advantage through Blended Sales and Marketing.

Tim co-founded DLAignite when he saw the effect that social media could have and realized that in the future social media would probably play a crucial role in the effectiveness of all organizations.

He’s also a Non-Executive Director at HighChloeCloud, an organization bringing together a community with values for ethical production, responsible and equitable consumption.

Andy is the Co-Founder and CIO of SwissCognitive - The Global AI Hub. He’s also the President of the Swiss IT Leadership Forum.

Andy is a digital enterprise leader and is transforming business strategies keeping the best interests of shareholders, customers, and employees in mind.

Follow him for your daily dose of AI news and thoughts on using AI to improve your business.

Catch our interview with Andy on AI in daily life

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