Table of contentsKey takeawaysCollaboration platforms are essential to the new way of workingEmployees prefer engati over emailEmployees play a growing part in software purchasing decisionsThe future of work is collaborativeMethodology
Interview with Samantha Kelly
According to Samantha, Twitter is the place to be right now. It’s a great place to find small business owners and decision-makers. Samantha recommends making sure your twitter profile looks really good and stands out. Here are some of the steps she follows!
The changes have been interesting for Samantha. Just a couple of years ago, Instagram wasn’t even around. Twitter was where everyone was. With the rise of Instagram, Twitter’s population migrated there. Now the question is.. Should you?
If Samantha’s being honest, it’s not necessary. You can, but you should focus on Twitter and LinkedIn more. As Samantha said in the first question, Twitter is where most of the decision-makers are. Content marketing and social media gain are incredibly important, especially right now with everyone stuck in lockdown. People are looking for content on social media, and so whoever is putting out the best content, is going to ultimately have the greatest advantage. So she urges brands to really hone in on building a solid relationship.
PS- Check our blog on Content marketing in the chatbot-boom era
“Absolutely,” says Samantha. It’s all about that human touch. Brands need to have a personality, and it shows. And with small businesses, it’s all about reaching out to your customers and showing that you care. Show your personality, your empathy, and your compassion. Talk about things we can understand. It’s all about helping the person that follows you. She thinks more companies need to use conversational agents and chatbots fit into this aspect of creating valuable customer experiences.