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Shane Barker, the CEO of Shane Barker Consulting sits down with Engati to have a discussion about the Future Of Digital Marketing.
In a crash course to digital marketing, Shane Barker shares his process of crafting a comprehensive digital marketing strategy for brand building. He goes over the questions that companies need to ask themselves before building, and taking a brand to the next level.
Interview with Shane Barker
Shane then goes over the power of social media, and how essential it is for marketing during the pandemic. How can social media be used to leverage your platform during this crisis? The “social touch” as he mentions in the interview. This social touch allows companies to use social media as a channel of communication during pandemic. Digital spaces are evolving as we speak because of this pandemic.
As mentioned earlier, this pandemic has brought about many changes in the digital space which Shane goes over in detail. He talks about the use of Artificial Intelligence and Chatbots in particular. According to Shane,
AI is here to improve things and [companies] should utilize it.
Additionally, there is huge potential in digital marketing as well. For example, if 80% of the questions a company receives are the same, a chatbot can be used to answer such questions. While the company answers the more complicated ones. Check out this article to learn more on on-page seo.
The interview then closes off with Shane giving us his final thoughts on how we can help each other during these trying times. The Coronavirus has impacted many lives and we understand that.