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Business Transformation

The future of Digital Marketing

Shane Barker
.
Apr 7
.
2-3 mins

Table of contents

Key takeawaysCollaboration platforms are essential to the new way of workingEmployees prefer engati over emailEmployees play a growing part in software purchasing decisionsThe future of work is collaborativeMethodology

Introduction

Shane Barker, the CEO of Shane Barker Consulting sits down with Engati to have a discussion about the Future Of Digital Marketing.

In a crash course to digital marketing, Shane Barker shares his process of crafting a comprehensive digital marketing strategy for brand building. He goes over the questions that companies need to ask themselves before building, and taking a brand to the next level.

Interview with Shane Barker

Shane then goes over the power of social media, and how essential it is for marketing during the pandemic. How can social media be used to leverage your platform during this crisis? The “social touch” as he mentions in the interview. This social touch allows companies to use social media as a channel of communication during pandemic. Digital spaces are evolving as we speak because of this pandemic. 

As mentioned earlier, this pandemic has brought about many changes in the digital space which Shane goes over in detail. He talks about the use of Artificial Intelligence and Chatbots in particular. According to Shane, 

AI is here to improve things and [companies] should utilize it.

Additionally, there is huge potential in digital marketing as well. For example, if 80% of the questions a company receives are the same, a chatbot can be used to answer such questions. While the company answers the more complicated ones. Check out this article to learn more on on-page seo.

The interview then closes off with Shane giving us his final thoughts on how we can help each other during these trying times. The Coronavirus has impacted many lives and we understand that.

Check out the 200 CX Thought Leaders to follow for 2021!

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Shane Barker

Shane Barker is an accomplished digital marketing specialist and is the CEO of Shane Barker Consulting.

He has over 20 years of experience in the field of digital marketing and has an expertise in consulting Fortune 500 companies and numerous A-List celebrities for their online digital marketing strategies and social media campaigns.

Shane has also written multiple articles for publications such as the Inc.com, HuffPost, Forbes, CoSchedule, and many others. Shane has also been recognized as one of the 100 Most Influential People in the space of Influencer Marketing.

Andy is the Co-Founder and CIO of SwissCognitive - The Global AI Hub. He’s also the President of the Swiss IT Leadership Forum.

Andy is a digital enterprise leader and is transforming business strategies keeping the best interests of shareholders, customers, and employees in mind.

Follow him for your daily dose of AI news and thoughts on using AI to improve your business.

Catch our interview with Andy on AI in daily life

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