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Business Transformation

Digitization, Digitalization & Digital infusion - The 3 Ds of Digital Transformation

Linda Grasso
.
May 4
.
3-4 mins

Table of contents

Key takeawaysCollaboration platforms are essential to the new way of workingEmployees prefer engati over emailEmployees play a growing part in software purchasing decisionsThe future of work is collaborativeMethodology

Introduction

In this episode of Engati CX, we're joined by COO of Digital Business Innovation, Linda Grasso, where we discuss the 3 D’s of Digital Transformation. 

Linda Grasso is Chief Operating Officer at Digital Business Innovation, an Italian Innovative Startup active in the world of R&D Consulting. Linda strongly believes in empowering Women in Tech.

She is an experienced Management Engineer in the world of digital transformation. She has always been passionate about this innovative phenomenon and started by pursuing a career that combines emerging technologies and engineering doctrine. 

Interview with Linda Grasso

This section contains a quick summary of our interview with Linda Grasso. But if you’d rather have a listen, we have our Spotify Podcast embedded below.

We discuss the process behind Digital Transformation. Why Innovation is important. And how to understand a customer's desires through conversational intelligence. We also discuss a cause that's very important to Linda, and that's sustainability and inclusivity in the workplace. 

We start this interview by asking Linda, “How is innovation changing the business scenario and how crucial is it for business to adapt? Where Linda shares with us the 3 D’s of Digital Transformation- Digitization, Digitalization, and Digital infusion. And how we can use this to transform our business. Especially given this current era of the Coronavirus- there has been a push to move to the age of digital, and Linda shares this with us. 

We then discuss the role conversational agents play in changing the customer support scenario. What comes to Linda’s mind is of course, Artificial Intelligence. And how it’s really improving the customer service scenario. It has a lot of potential and can bring a lot to businesses. She extends this feeling towards conversational agents as well. Their contributions to digital transformation are phenomenal. 

Our next question is what Linda's thoughts are on the broad level concept of the future of work. Linda believes we have to leverage the power of bots and technology because they are important. But we don’t have to forget about the Human Resources that are always at the base.

In the future of work,

Linda does not believe bots will be a replacement for humans, rather a supporting piece to drive efficiency. 


Check out the 200 CX Thought Leaders to follow for 2021!

Linda Grasso

Linda Grasso is Chief Operating Officer at Digital Business Innovation, an Italian Innovative Startup active in the world of R&D Consulting.

Linda strongly believes in empowering Women in Tech. She is an experienced Management Engineer in the world of digital transformation.

She has always been passionate about this innovative phenomenon and started by pursuing a career that combines emerging technologies and engineering doctrine.

Andy is the Co-Founder and CIO of SwissCognitive - The Global AI Hub. He’s also the President of the Swiss IT Leadership Forum.

Andy is a digital enterprise leader and is transforming business strategies keeping the best interests of shareholders, customers, and employees in mind.

Follow him for your daily dose of AI news and thoughts on using AI to improve your business.

Catch our interview with Andy on AI in daily life

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