Table of contentsKey takeawaysCollaboration platforms are essential to the new way of workingEmployees prefer engati over emailEmployees play a growing part in software purchasing decisionsThe future of work is collaborativeMethodology
Dion Hinchcliffe, author of Social Business By Design, joined us for this episode of Engati CX. We spoke about automation, remote work and digital enterprises.
Dion Hinchcliffe is an internationally recognized thought leader, IT expert, enterprise architect, bestselling book author, frequent keynote speaker, analyst, and transformation consultant.
He works with the leadership teams of Fortune 500 and Global 2000 firms to drive successful change with emerging digital methods.
These include employee experience, online community, cloud computing, data centers, digital business models, Internet ecosystems, Internet of Things, workforce collaboration, and the future of work.
Interview with Dion Hinchcliffe
This section will contain a summary of our interview with Dion Hinchcliffe. But, if you'd rather listen to him speak, we have our Spotify Podcast embedded below.
The network is the real foundation of the digital age. Or rather, it's the people on those networks who are connected with each other 24/7 and creating content. That's the first building block.
The second building block is the digital channels on which we're sharing all this content. We started with email and websites, now we moved to social media. We need to pick the channels that matter the most to the audience and stakeholders that we care about.
The next building block is the experience management block.
We're going to weave all this content into experiences for our stakeholders. We have to manage, create and shape those contextual conversations.
Finally, we look at the value add capabilities. Things like analytics and AI. The ability to create commerce and business models on top of this so that we can create value for our businesses, communities and stakeholders.
Automation is working it's way into everything.
Now, everything is becoming digitized. We need to be able to manage the huge flow of information that we have.
We need to sort through and figure out what's important about all this information. Automation will also help us connect this data to major decisions that we have to make.
Automation can take away the overhead work that takes us away from the more valuable work. We're going to be able to focus on the work that only humans can do.
It's going to make everything easier, faster and simpler than it was before.
We're also seeing organizations taking a highly ethical stance towards AI. Some companies will not sell their conversational AI tools to anyone unless they've proven their intentions to be good.
Remote work is here to stay.
Dion says that we're never going back to the way we were. Our organizations have been physically disbanded until further notice.
Remote work is not the same as physical work. We have to stop working and start listening on video-call. Video-calls aren't scalable. That's leading to productivity issues in many organizations.
We're going to be using networks that allow us to collaborate simultaneously, without interrupting each other. We're going to use team chat, instant messaging and online communities. It's scalable.
We're going to learn to manage and lead our organizations remotely. It's been tough, but we're learning.
The older and larger an organization is, the more bureaucratic it is. They generally take more time to accept new technologies.
There's a management principle that says that you have to reorganize every 2 years. Companies like Johnson & Johnson and Procter & Gamble do this. It helps them avoid the rut of bureaucracy.
The newer digital gazelles can run circles around the older companies.
70% of the Fortune 500 and Global 2000 are gone from the year 2000. This is mostly due to the failure to adapt to new technology. They take years to do things that younger companies are doing in a few months.
They were just not adapting. And that's certainly why 70% of them have vanished in the last 20 years.
All business are currently digital organizations. We don't have a choice anymore.
Organizations are going to learn the ropes. Collaboration be messy, but it can help create the best product.
During the years that Dion has spent collecting data, he has found that communities are the best way to get things done.
In competitive fields, customer experience is the most valuable. It's a major differentiator.
The issue is that most companies just don't know how to do that yet. So, they don't have the best digital experiences. But they're getting better.