Business Transformation

7 Steps to understand audience insights

Thea Cole
May 3
1-2 mins

Table of contents

Key takeawaysCollaboration platforms are essential to the new way of workingEmployees prefer engati over emailEmployees play a growing part in software purchasing decisionsThe future of work is collaborativeMethodology

Thea Cole

Thea is the CEO of Latimer, which is an award-winning co-creation agency with social impact at its heart.

Latimer makes it possible for audiences to influence and participate in the creative process and they believe that, by collaborating with them, they drive sustainable innovation, engagement, and growth.  

Latimer is listed in the top 50 most disruptive businesses in the UK by Real Business and described as "the future of advertising.

Andy is the Co-Founder and CIO of SwissCognitive - The Global AI Hub. He’s also the President of the Swiss IT Leadership Forum.

Andy is a digital enterprise leader and is transforming business strategies keeping the best interests of shareholders, customers, and employees in mind.

Follow him for your daily dose of AI news and thoughts on using AI to improve your business.

Catch our interview with Andy on AI in daily life

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