Drive to Reimagine

Two opportunities for AI chatbots to help customers

Shane Barker
.
May 3
.
2-3 mins

Table of contents

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Opportunities for AI Chatbots to help customers

A positive customer experience is critical for business success. 

But how can you deliver a positive customer experience?

A Business Insider survey found that 80% of 800 decision makers plan to or already use AI chatbots to interact with customers via email, SMS messaging, apps, and live chat by 2022. 

They see at least two opportunities for AI chatbots to help customers, which are:

Derive context

Properly trained AI chatbots have the ability to read between the lines, so to speak. They can engage with people at a level that surpasses set if-then scenarios.

They can customize their responses based on a customer’s behaviour and activities on the site. This makes the experience relevant to the user immediately, which can improve engagement.

Increase efficiency

In most cases, AI chatbots are the point of initial contact. They have the capacity to filter conversations so they know what they can handle and pass on those best handled by a human agent.

The opportunities here for quality engagement are real. AI chatbots can quickly address simple issues and thus save time for your customers and your human customer service agents

When they do need to pass on the contact to a human agent, they can prepare the agent by gathering all the details beforehand that to make the interaction highly productive.

Conclusion

AI chatbots present many opportunities for businesses to improve customer experience. Fortunately, there are quite a few established AI chatbot platforms that can help make this an affordable option for any business.

Check out this infographic first published on my blog for the complete list of advantage of chatbots


Challenges, Opportunities and advantages of an AI chatbot
Challenges, Opportunities and advantages of an AI chatbot Image Courtesy: shanebarker.com

Shane Barker

Shane Barker is an accomplished digital marketing specialist and is the CEO of Shane Barker Consulting.

He has over 20 years of experience in the field of digital marketing and has an expertise in consulting Fortune 500 companies and numerous A-List celebrities for their online digital marketing strategies and social media campaigns.

Shane has also written multiple articles for publications such as the Inc.com, HuffPost, Forbes, CoSchedule, and many others. Shane has also been recognized as one of the 100 Most Influential People in the space of Influencer Marketing.

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