Job Description for Performance Marketing for an eCommerce Brand

A performance marketing expert helps maximise your ROI through data-driven strategies, optimises advertising campaigns across platforms to efficiently acquire customers and drive conversions. This efficiency can help your eCommerce brand scale marketing efforts while reducing cost and increasing Return on Investments (ROI).
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A performance marketer's expertise lies in leveraging various digital marketing channels such as search engine marketing, social media advertising, email marketing, and affiliate marketing to acquire new customers and retain existing ones. By closely monitoring key performance indicators (KPIs) like customer acquisition cost (CAC), customer lifetime value (CLV), and conversion rates, they ensure that marketing campaigns are effectively reaching the target audience and generating profitable outcomes.

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Job Title: Performance Marketer

Location: On-site (mention the location)/ Remote

Company: [Company Name]

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‍About Us:

Give a brief description about your organization, its vision and goals. Make sure you also write something about your company culture which excites candidates to apply. 

[Company Name] is a leading E-commerce company committed to delivering innovative products and exceptional customer experiences. With a focus on continuous growth and expansion, we are seeking a talented Performance Marketer to join our dynamic team. If you are passionate about driving measurable results and optimizing marketing campaigns, we want to hear from you!

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Position Overview:

As a Performance Marketer at [Company Name], you will play a key role in driving customer acquisition, engagement, and revenue growth through strategic planning and execution of performance marketing campaigns. You will leverage your expertise in digital marketing channels, data analysis, and optimization techniques to maximize ROI and achieve business objectives. The ideal candidate is a results-driven professional with a proven track record of success in E-commerce or digital marketing environments.

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Responsibilities:

• Develop and execute data-driven performance marketing strategies to drive customer acquisition, retention, and revenue growth.
• Plan, launch, and optimize digital marketing campaigns across various channels, including paid search, paid social, display advertising, and affiliate marketing.
• Manage advertising budgets, bid strategies, and campaign targeting to maximize ROI and achieve performance KPIs.
• Conduct thorough audience research and segmentation to target relevant customer segments with personalized messaging and offers.
• Analyze campaign performance metrics, including CTR, CPC, CPA, ROAS, and conversion rates, to identify trends, insights, and areas for optimization.
• Implement A/B testing and experimentation methodologies to optimize ad creative, landing pages, and conversion funnels for maximum performance.
• Collaborate with cross-functional teams, including marketing, product, and analytics, to align campaign objectives and ensure cohesive messaging and branding.
• Stay updated on industry trends, emerging technologies, and best practices in performance marketing to drive innovation and competitive advantage.
• Provide regular performance reports and insights to stakeholders, highlighting key metrics, trends, and actionable recommendations for optimization.
• Monitor competitive landscape and industry trends to identify opportunities and risks for the business.

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Requirements:

• Bachelor's degree in Marketing, Business, or related field.
• 3-4 years of proven experience in performance marketing, preferably in an E-commerce or digital marketing environment.
• In-depth knowledge of digital marketing channels, including paid search (Google Ads, Bing Ads), paid social (Facebook, Instagram, LinkedIn), display advertising, and affiliate marketing.
• Hands-on experience with marketing analytics platforms such as Google Analytics, Google Ads, Facebook Ads Manager, and/or other attribution and analytics tools.
• Strong analytical skills and ability to interpret data to drive actionable insights and optimization strategies.
• Proficiency in A/B testing, experimentation, and conversion rate optimization (CRO) techniques.
• Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams.
• Detail-oriented with a results-driven mindset and passion for continuous learning and improvement.
• Experience with E-commerce platforms (e.g., Shopify, Magento, WooCommerce) is a plus.

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Benefits:

• Competitive salary commensurate with experience.
• Health and other insurances.
• Flexible work hours and remote work options (if applicable).
• Paid time off and holidays.
• Opportunities for career growth and advancement in a fast-paced and innovative environment.

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Outline any other benefits that your company offers.