Making brands social | Samantha Kelly | Engati CX
Samantha Kelly, the “Tweeting Goddess” joins us for another episode of Engati CX where we discuss how to make brands social.
Samantha Kelly is a universally perceived Twitter Expert, Social Media Strategist, Author, and Speaker. Known as the "Tweeting Goddess", with a following of over 53k adherents, she is the founder of the Women's Inspire Network – a worldwide encouraging group of people for female-drove organizations.
Samantha works with business leaders helping them use their social media effectively, Structuring content, social media activity, getting noticed online, engaging, and increasing awareness to reach your target audience.
Making Brands Social - A video with Samantha Kelly
A Summary of Making Brands Social
This section contains a summary of our interview with Samantha Kelly on making brands social. But if you would prefer listening to her, we’ve left the podcast for you down below.
Building a brand can be tough. What is the process you follow for ‘creating the buzz’ when you help customers build their first business?
According to Samantha, Twitter is the place to be right now. It’s a great place to find small business owners and decision-makers. Samantha recommends making sure your twitter profile looks really good and stands out. Here are some of the steps she follows!
Make it look well put together.
Have a smile on your face, get a professional headshot taken.
A sneak peek into yourself
If the eyes are the window to the soul, your bio is a window to your twitter. Have a good bio that people want to follow. Put your authority and your personality out there. Make sure people can see and know what you do.
Put yourself out there. Share your knowledge with your followers. But also, don’t just sell, sell sell. Show compassion, kindness, and hope. Chat with people. Build relationships. And build a community.
With businesses moving towards digital transformation, how much importance will content marketing and social media gain?
The changes have been interesting for Samantha. Just a couple of years ago, Instagram wasn’t even around. Twitter was where everyone was. With the rise of Instagram, Twitter’s population migrated there. Now the question is.. Should you?
If Samantha’s being honest, it’s not necessary. You can, but you should focus on Twitter and LinkedIn more. As Samantha said in the first question, Twitter is where most of the decision-makers are. Content marketing and social media gain are incredibly important, especially right now with everyone stuck in lockdown. People are looking for content on social media, and so whoever is putting out the best content, is going to ultimately have the greatest advantage. So she urges brands to really hone in on building a solid relationship.
Do you agree with the fact that social media activities need to be interactive with a human touch?
“Absolutely,” says Samantha. It’s all about that human touch. Brands need to have a personality, and it shows. And with small businesses, it’s all about reaching out to your customers and showing that you care. Show your personality, your empathy, and your compassion. Talk about things we can understand. It’s all about helping the person that follows you. She thinks more companies need to use conversational agents and chatbots fit into this aspect of creating valuable customer experiences.
Making brands social - a Spotify podcast with Samantha Kelly!
The rest of the interview covers how to construct a comprehensive digital marketing strategy, the role chatbots play in creating valuable customer experiences, and more. Check out the full interview here.
It’s Time to Make Your Brand Social
Samantha is all about using chatbots to create a more personal experience with you and your clients. Our intelligent chatbots can be used across many platforms, so get started with an Engati Chatbot now. Register now!
Hope you gained a lot of value from our interview about making brand social. Engati CX will be back with a new expert in a new episode soon. Stay tuned.
Find Samantha Kelly
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Now that you know how to make your brand social, it’s time to understand how to build your brand with the three pillars of content marketing.
Check out our interview with Keith Keller.
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