Job Description of a Brand and Design Expert for an eCommerce Brand

A brand and design expert helps create visually appealing assets, maintaining brand consistency across all platforms. They help evoke positive emotions in prospects and lead to an enhanced brand recognition. This increases your brand’s credibility, loyalty leading to better sales and conversions.

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Job Title: Performance Marketer

Location: On-site (mention the location)/ Remote

Company: [Company Name]

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About Us:

Give a brief description about your organization, its vision and goals. Make sure you also write something about your company culture which excites candidates to apply. 

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[Company Name] is a leading E-commerce company committed to delivering innovative products and exceptional customer experiences.As we continue to grow and evolve our brand, we are seeking a talented Branding and Design Expert to join our creative team. If you have a passion for visual storytelling, a keen eye for design, and a knack for creating memorable brand experiences, we want to hear from you!

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Position Overview: 

As a Branding and Design Expert at [Company Name], you will be responsible for shaping and maintaining our brand identity across all touchpoints, including website, packaging, marketing materials, and more. You will collaborate closely with cross-functional teams to develop and execute creative concepts, visual assets, and design solutions that communicate our brand values and resonate with our target audience. The ideal candidate is a creative thinker with a strong portfolio of design work and a passion for creating impactful brand experiences.

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Responsibilities:

• Lead the development and implementation of brand identity guidelines, ensuring consistency and cohesion across all brand touchpoints.
• Collaborate with marketing, product, and content teams to develop creative concepts, visual assets, and design solutions for marketing campaigns, product launches, and promotional materials.
• Design and produce high-quality visual assets for website pages, product listings, email newsletters, social media posts, advertisements, and other digital and print materials.
• Create visually compelling packaging designs that reflect our brand identity and enhance the product experience for customers.
• Conduct market research and competitor analysis to identify trends, insights, and opportunities for differentiation in branding and design.
• Collaborate with external vendors, agencies, and freelancers to execute design projects and ensure high-quality deliverables within budget and timeline constraints.
• Stay updated on design trends, emerging technologies, and best practices in branding and visual communication to drive innovation and creativity.
• Provide design feedback and guidance to junior designers and cross-functional teams to maintain brand consistency and elevate design standards.
• Manage multiple projects simultaneously, from concept to completion, while meeting deadlines and delivering exceptional results.

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Requirements:

• Bachelor's degree in Graphic Design, Visual Communication, or related field.
• 3-4 years of proven experience in branding, graphic design, or visual communication, preferably in an E-commerce or consumer goods environment.
• Strong portfolio showcasing a range of design work, including branding, packaging, digital marketing materials, and print collateral.
• Proficiency in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or other design tools.
• Solid understanding of branding principles, design fundamentals, typography, and color theory.
• Excellent communication and collaboration skills, with the ability to articulate creative concepts and ideas to cross-functional teams.
• Detail-oriented with a passion for creativity, innovation, and delivering high-quality design solutions.
• Ability to thrive in a fast-paced, deadline-driven environment and manage multiple projects simultaneously.
• Experience with E-commerce platforms (e.g., Shopify, Magento, WooCommerce) is a plus.

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Benefits:

• Competitive salary commensurate with experience.
• Health and other insurances.
• Flexible work hours and remote work options (if applicable).
• Paid time off and holidays.
• Opportunities for career growth and advancement in a fast-paced and innovative environment.

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Outline any other benefits that your company offers.