eCommerce

Instagram Store Setup Guide - 2024

Shubhangi Srivastava
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last edited on
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July 8, 2024

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instagram store setup guide

Instagram Shopping is a powerful tool for businesses looking to showcase and sell products directly through the platform. By creating a seamless shopping experience, you can engage your audience and boost sales. Here’s a step-by-step guide to help you set up Instagram Shopping and maximize its potential.

What is Instagram Shopping?

Instagram Shopping allows businesses to tag products in their posts and stories, linking directly to their online store. This feature makes it easier for customers to discover and purchase products without leaving the app.

How to Set Up Instagram Shopping

1. Check Your Eligibility

Before setting up Instagram Shopping, ensure your business meets Instagram’s requirements. You need an Instagram Business or Creator account, a connected Facebook Page, and products that comply with Instagram’s commerce policies.

2. Convert to a Business or Creator Account

If you haven’t already, switch your personal Instagram account to a Business or Creator account. This provides access to Instagram’s suite of business tools, including Instagram Shopping.

3. Connect to a Facebook Page

Link your Instagram account to a Facebook Page associated with your business. This connection is essential for managing your catalog and using Instagram’s shopping features.

4. Set Up a Product Catalog

Create a product catalog using Facebook Commerce Manager or an e-commerce platform like Shopify or BigCommerce. This catalog will serve as the inventory for your Instagram Shop.

instagram store product catalog

5. Sign Up for Instagram Shopping

Go to your Instagram settings, navigate to the “Business” section, and sign up for Instagram Shopping. Follow the prompts to complete the setup process.

How to Tag Products on Instagram

In Feed Posts

When creating a post, tap “Tag Products” to select products from your catalog. Tagging products in your posts allows users to click and view product details directly.

instagram store feed post

In Stories

Use the product sticker in Instagram Stories to tag products. This makes your stories interactive and provides an additional way for followers to shop your products.

Best Practices for Instagram Shopping

Use High-Quality Images

High-quality, visually appealing images attract more engagement. Ensure your product photos are clear and well-lit.

Write Compelling Descriptions

Detailed and persuasive product descriptions can influence purchasing decisions. Highlight key features and benefits.

Leverage User-Generated Content

Encourage customers to share photos of your products and tag your business. Reposting this content builds trust and authenticity.

Shubhangi Srivastava

Shubhangi is the Content Lead at Engati. With more than 4 years of experience working across various marketing teams, she specialises in user engagement, lead generation and conversions. When not working, she likes learning about various cultures across the world.

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