Chatbots are a relatively new technology. But, it already seems like they’ve been here forever. The reason is simple – it’s a very useful tool that makes life easier for both businesses and their customers.
Wherever you look online, you can notice a digital agent eager to welcome you. Now, the real question is how to integrate chatbots into your conversion strategy.
5 Ways chatbots help in conversion strategy
The simplest way to include different types of chatbots in your conversion strategy is obvious. They can be used to gather relevant information about people who interact with your business. You don’t need to rely on sheer instinct or spend hours researching. Just take advantage of chatbots to find everything you need to know about any given prospect.
Jake Gardner, a digital marketer at Academized, says, “It’s a massive data resource that helps businesses to understand individual’s interests, needs, preferences, previous purchases, complaints, and many more.” He explains that the system is able to analyze the entire history of interactions with the targeted user
In such circumstances, it’s easy to personalize communication. You can even design offers that perfectly suit the expectations of a given client.
A chatbot doesn’t only have to be a passive data accumulator. On the contrary, you can program the platform so as to behave proactively and reach out to your prospects directly.
The standard solution is to code a chatbot so that it can detect a new website visitor and send a message instantly. It can simply greet the visitor or take the extra step by offering support. However, the real fun starts when you program chatbots to search for information.
You can ask unobtrusive questions and still find out a lot of details about your prospects. Here are only a few examples:
All of these questions are simple and delicate. But, in terms of data gathering and understanding the position of your prospect in the sales funnel, they can work miracles.
Even if it’s really easy to navigate your website, there are always people struggling to find the content they need. The problem is even bigger if they are looking for a specific product or service. Poor navigation might chase them away from your site in that case.
In this case, having a chatbot as visitors’ digital assistant becomes quintessential. It can offer help and guide users through the website. This would maximize the odds of converting leads into full-time purchasers.
Another thing an intelligent chatbot can do for your business is to give relevant product recommendations. You probably know how eCommerce stores analyze previous purchases. They then display similar offers as part of their cross-sales strategy.
But this approach can often have a counter effect, especially if buyers are searching for a totally different type of product this time.
That is exactly why you could use chatbots as the product recommendation tool. Answering a few simple questions, users can learn about the best deals through chatbot messaging. They could even get special offers or discounts.
Chatbots can go well beyond websites to enrich your social media marketing strategy. Many social followers will want your business to be available for communication 24/7. Why wouldn’t you indulge them?
Facebook and Twitter have powerful instant messaging services. This is a great chance for you to build customer relationships. Providing followers with relevant content will help you gain their trust.
The bottom line
Chatbots are by no means a novelty in the customer service realm. But you should begin using them in your conversion strategy. All it takes is to prepare a good strategy and embrace the state of the art user engagement features.
Have you ever considered moving beyond customer service and adding chatbots to your conversion strategy?