Crucial tactics for DIY conversation-as-a-service
Businesses are moving their “bot strategy” from vision to reality. Everyday, there are new tools, platforms and intelligent assistants promising that anyone can master chatbot making, which will deliver real business value.
Unlike the popular belief, chatbot making doesn’t necessarily have to be expensive. The easiest way of making a fully functional bot is through a chatbot building platform. In fact, the best chatbots out there were built using a platform. We all agree that chatbot making is easy now. But what makes a chatbot unique and extraordinary to create a personality for your organisation is difficult to comprehend.
Hence, to help you with your chatbot making endeavors, I’ve listed down 14 crucial tactics that you need to make sure to integrate while building DIY chatbots for skillful performance.
Tactic #1- Have a conversational modeler
Conversational modeler basically refers to a feature that acts as a conversational builder. It offers you the environment for building, testing and implementing a chatbot. Create content, build dialogs and connect back-end integrations all in one place!This feature is important for anyone who wants to build a chatbot from scratch and implement conversation AI for making conversations into a meaningful experience.
Tactic #2- Carry out contextual conversations
Nobody likes traditional bot conversations. If you want to engage your customers better, your chatbot must maintain context across a flow of questions. So avoid point-to-point answers to specific questions and personalise the user experience to keep up a good retention rate.
Tactic #3- Offer multi-platform support
Our life revolves around websites, mobile apps, etc and we know that integrating chatbots on these platforms will make it easier for people to reach out to you. Hence, while building a bot make sure that your chatbot can be integrated at any platform of your choice.
Tactic #4- Employ human takeover and Live Chat
Even though conversational AI chatbots are trained to handle queries, you cannot expect them to perform complex tasks and aid complex issues from the customers. Therefore, what you need to do is to employ a person in the back end to solve such queries. While all the repetitive tasks and questions can be handled by the bot, a person can look into complex queries that come in sometimes. This is called “live chat” and is essential if you want to provide a well-versed bot experience to your user. Chatbots make this process simple as well. When a chatbot detects a complex question, it will direct the user to the live chat agent.
Tactic #5- FAQ Bots
FAQs are a great way of providing all the necessary information to your customers when they visit your website. So you can build a FAQ bot to respond to frequent questions and concerns. It is a useful way of organising your information and giving it out to the public so that they can understand you better.
Tactic #6- Provide multilingual assistance
When you have customers in every corner of the world, You should expect to interact with people who don’t necessarily speak in English. So what do you do in such situations? Resort to google translate each time you want to make a conversation? Instead, make a vernacular chatbot so that it can detect your customer's language and automatically communicate your product in their own native language, especially when it comes to chats.
Tactic #7- Enable voice conversations
Typing out queries can sometimes be time-consuming, especially when your customer is rushing or busy with work. Hence, provide voice bots which can carry out voice conversations and enable your users to accomplish tasks hands-free.
Tactic #8- Business-specific bots.
Bots are being used in every sector of the industry. Constructing a bot that suits your business type can yield great results. So take some time off to visualise what type of bot you need for your business and construct it accordingly.
Tactic #9- Mobile SDK’s
If you’re creating a mobile app and your business relies on your interactions with your customers, it would be handy to have conversation AI services to handle all the queries related to your app. Most of the apps these days, like say Zomato, Uber, Swiggy, etc consider chatbots as the best tool for customer service.
Tactic #10- Whatsapp support
Whatsapp is one of the largest messaging apps currently. With more than 1.5 billion people using this platform daily for communications, there are many businesses out there who indulge in whatsapp marketing. Hence, it would be a great idea to integrate chatbots on WhatsApp and automate your customer queries.
Tactic #11- Make your chatbot recognise intent and entity
What carries out a meaningful conversation, be it a human-to-human or human-to-robot interaction is the ability to recognise intention and respond accordingly. According to the chatbot vocabulary, intent is user intention, while entity refers to the keywords that the chatbot picks upon to respond to the user. If you want to carry out contextual conversations, you will have to make your chatbots capable of recognising user intent, match it with an entity and respond with empathy.
Tactic 12- Train your chatbot well
While conversational AI are booming in the market today, they don’t just pop out of nowhere fully formed. You will have to train the bot properly and don't just train your bot, train it well. Feed it with data, information, responses, greetings and entertainment. The more you feed, the more it grows.
Tactic #13- Copy your bot on all platforms
So you run a business and want to incorporate its page on social media and other such platforms. What are you going to do? Are you going to spend hours together and money to build a Conversational AI for every platform? Well, let me teach you a hack.
You can build a bot, make copies of it or make custom bots immediately and link it on all the platforms and channels you need. Yes, it's true and you can do this.
Tactic #14- Analytics on point.
Analysing data and statistics is the most important factor in making a good chatbot or a computer program. Analytics the discovery, interpretation and communication of meaningful patterns in data and applying these patterns can help in effective decision making. When the analytics are apt, they can create wonders for your business.
That's about it, for now
Wrapping up, we hope you found this blog helpful.
If you're an enterprise who's looking out for efficient DIY chatbot building platforms and that's how you wandered to this blog, come visit us at Engati. We are a robust platforms, offering you all the above tactics and a lot more.
Engati is a one-stop platform for delighted customers. With our intelligent bots, we help you create the smoothest of Customer Experiences. And now, we're helping you find those customers too. The award-winning Marketing Automation platform, LeadMi, received some major upgrades and joined our family as Engati Acquire. So, let's get started?Get Started Free