30% of top-performing companies today use AI-powered marketing chatbots to deliver superior marketing experiences. 

A lot of these experiences are being driven by 24x7 availability. Digital assistants are at the forefront of enabling an always-on presence for businesses. Sales bots answer product queries and help nurture leads to sales completion. They also help with personalized marketing and social media reach. There are a range of automation opportunities in sales & marketing. Key capabilities include:
 
- Lead Generation and Scoring
- Lead Nurturing and Closure
- Promotional Campaigns across Social Media
- Customer Engagement and Analytics