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It’s not always easy to boil a big, complex topic like marketing down to its most basic, important elements, but sometimes the truth is simple. No matter what you’re doing, what your strategy says, or who you’re trying to reach, it’s crucial to remember that marketing success depends on achieving your goals without doing damage to your brand.
The best way to do that? Make it about the customer experience. Always. There’s simply no better way to showcase your business, and keep your consumers coming back.
Make it about them
No matter how much marketing you do or how great your products/services, the way to the consumer’s heart is ultimately through their interaction with your brand. Put simply, if something does harm to their experience, then it’s got to go. If there’s a way to improve that experience, add it (or keep it). Here are a few tips for always keeping the focus on what matters most to your audience:
Wrapping it up
There are a few common threads when it comes to creating a great customer experience, like the importance of prioritizing relationships, creating content, and using that content as a springboard for engagement. It’s also important to remember that making things easy is a key element of the customer experience, and customers will be more interested in finding out what you have to offer if you make it easy to do so. Creating an excellent customer experience takes work, but it’s easier when you make it your first priority.
Winning in service markets, winning in every market, it’s all about customer experience!
This article originally appeared on his blog.