12 Ways to improve automobile dealership sales and service
Australian Automobile Industry
Since 1931, the Australian automobile industry has been predominantly populated with cars like Holden, Ford, and Toyota. When General Motors shut down production in 2016 due to low demand, Holden and Toyota Australia remained committed to producing cars locally. The vastness and extensive road network of the country, made automobiles an integral part of the Australian culture.
Get closer, friendlier and more responsive
As cars get more advanced there is an increasing drive to get better. The digital age is around us. Facebook messenger and others are now part of our daily lives with users across generations. Messaging worldwide is now more popular than social media and has increasingly become a part of Australia's cultural fabric. How does one connect a rich history of the Australian automobile industry to new age changing consumer habits?
how do they ensure a closer, friendlier and more responsive drive? Technology is the only enabler.
Mobile apps and websites have only experienced with mixed success. They are majorly based on pull type channels for customers. It becomes difficult for local brands to stay relevant with the consumers using these type of traditional pull channels. Pull channels also require a lot of push advertising and spend.
Mobile apps tend to have mobile fatigue and get uninstalled for more messaging, social, entertainment and shopping apps. Consistency of engagement is lacking. This is forcing dealers to fall back on inefficient old age channels like phones and manning service desks with people. How does technology help dealers to be proactive rather than just reactive?
Chatbots are be the answer. They are a new age medium that does not require the traditional app download. Hence, saving consumers bandwidth and smartphone memory. And they even have much lower uninstall rates. Moreover, apps tend to be clunky with the inherent difficulty in providing a rich interface. That, in fact, is intuitive given the small mobile phone screen size.
Advances in artificial intelligence and machine learning technologies make chatbots a very viable medium. Mostly, to capture new consumers, interact and deepen the relationships with existing ones.
Want your very own google, Wikipedia and Amazon?
Automobile dealerships the world over are adopting chatbots to provide rich pinpoint information, insights and help people find information, buy, maintain, insure and service our automobiles. It's like having google to answer questions, wikipedia to provide information about products and services and amazon to perform transactions for your own brand. All with a query type conversational interface.
The automobile industry will need to, however, pickup in their adoption of this new generation access channel. It is driven by the latest advances in Artificial intelligence and machine learning technologies to keep innovating. This is because they have typically done it over the years.
12 ways in which chatbots can achieve this
Sales and promotions
- Generate sales leads
- Push promotional, new launch announcements, sales and discount messages
- Provide information about features, configurations and estimates - based on question you have
- Provide financing, lease and purchasing options quickly
- Help you organise and schedule a test drive; and add it to your calendar too
Service and bookings
- Remind and schedule service bookings
- Send alerts for manufacturer recommended service
- Locate a service centre closer to where customers live
- Check up on previous service bookings
- Provide for insurance comparison quotes
- Insurance renewal reminders
- Collect insurance payments
What about Rental cars?
For rental fleets chatbots can be very useful in providing information. Starting with rental, readings, terms and conditions, booking information, and a lot more.
And Contract cars?
In a similar manner, contract cars or leased vehicles have a complete set of terms and conditions. They come with monthly payments and receipts, service schedules, mileage, insurance coverage and a lot more. It can all be provided to every consumer via chatbots in a friendly conversational interface.
Chatbots are here to stay for good. It's great that they have come in the first place. The earlier dealerships sign up for a chatbot the more intelligent it grows. This happens over time as it handles more volumes and learns from interactions. Engati has developed various dealership chatbots and can help you with all of the above.
It's cheaper than you think and a fraction of the cost of websites and mobile apps. We will get you set up in no time.
Engati is a one-stop platform for delighted customers. With our intelligent bots, we help you create the smoothest of Customer Experiences. And now, we're helping you find those customers too. The award-winning Marketing Automation platform, LeadMi, received some major upgrades and joined our family as Engati Acquire. So, let's get started?Get Started Free