Drive to Reimagine

7 ways to promote your eCommerce store in 2023

Nada Bundalo
last edited on
November 21, 2023
5-6 mins

Table of contents

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 promote your eCommerce store


We are lucky to be born in the 21st century, where technology is a step ahead. In America, according to statistics, in 2020, 97% of people own a smartphone. The good side is that most people spend their free time on their mobile phones following social networks, paying bills, and shopping online. That is why business owners must optimize their eCommerce stores for mobile phones to provide a better user experience.

There has been an expansion in the last few years into the mobile phone era, especially during the Covid-19 pandemic. As a result, people began to use eCommerce platforms to buy online everything that was not available in stores. With a bit of effort and successful tricks and using social networks and help tools, you can very easily promote your eCommerce store.


Optimize your eCommerce store for m-commerce

An eCommerce platform needs to be mobile-friendly if you want to attract more customers and gain customer loyalty. For this reason, e-commerce stores need to be mobile phone optimized.

You have to make sure that your online m-commerce store gives your customers the best shopping experience, even on a tablet or phone. To improve user experience, "you must make sure that your store is attractive website loading speed, responsive, easy to use, and has excellent customer support".

In order to achieve mobile optimization, you need to take the following steps:

  • Website loading speed - must be fast, or else most customers will leave the site after 3 seconds and try to find the same thing on another site.
  • Secure TransactionsBefore making an eCommerce store for mobile optimization, it also needs an SSL Certificatethat secures data between a user and the server. SSL certificates can be either a single domain, wildcard SSL certificate, or any other type of SSL certificate that suits websites.
  • Responsive site - that means an eye-catching web design. Use matching colors and easy-to-read fonts to make quick reading accessible to customers.
  • Optimized Images and Videos - make sure you have high-quality images and logos. It's suggested to get your creatives done by a professional designer or by a graphic graphic design toolthat generates quality graphic design templates such as Canva. In addition, videos should be optimized and have the right size for mobile, and should not autoplay to make your website non-invasive.
  • Quality content - that keeps the customer on the site.
  • Disable unnecessary ads and pop-ups that refuse customers, and it's a big turnoff for your business. No one wants to spend their time closing pop-up windows.
  • Customized payment process - easy and safe payment process like Google pay or Apple pay if a shopper decides to buy something on your site, you can add an option to save a card for future purchases.
  • Available customer support - Chatbots can provide customers with a personalized experience and boost conversational marketing.

Provide the best customer service possible

For an eCommerce store to operate successfully and retain its customers, it must provide the best possible customer service on your eCommerce PPC, SMM, email, and other marketing strategies. If you encourage repeat purchases and build trust with your customer's experience, you can increase your conversion rate. But you always have to pay attention because negative customer experience results can damage your reputation, and you can lose customer trust. To avoid failure you can use specific tools for product management. If your budget allows it is always better to go into partnership with a call center. They have dedicated call center softwares, trained staff, and the latest technologies which will make things much simpler for you. 

If you follow these few steps, your customer will be satisfied:

  • Respond quicklyIs very important. The speed of customer response affects the success of sales.
  • PatienceCan genuinely listen to customers and their needs to achieve positive feedback and gain new customers because "Customer is always on the right.
  • Problem-solving skillsAt all times. You have an ingenious solution to every problem that happens to you that could refuse the customer, and you manage with your resourcefulness to keep him satisfied.
  • Product knowledgeyou must be aware of your products and their information at all times for users to provide an answer to their question.

 Personalize the customer experience

Why is personalization so important? Every customer expects a personalized experience because that helps drive sales and increases customer loyalty. In addition, customers love to be respected as a person and individuals with their specific needs, desires, and expectations. Hence, businesses should do their best when it comes to website personalization to meet customers.

Every customer appreciates when your business recognizes them as a unique customer, and in this way, step by step, you gain customer loyalty and a personalized customer experience.


Why you should invest in a video marketing strategy

The crucial reason why you should invest in your video marketing strategy is that 80% of people will be watching videos in 2022. If people interact with your content, the more you increase your brand's reach. In addition, as social media algorithms continue to evolve and change, video content is once again coming to the top. So be one step ahead of others and invest in clever video marketing strategies.

You might have invested in high-quality images, written buy-me now descriptions, and even earned reviews of your products. However, nothing tells the story quite like an engaging video or a webinar because customers love to see how your product looks and how it works. As a bonus - here's a good article on how to run automated webinars!

Your video strategy can be improved best on social media sites like Instagram, Facebook, Linked In, or Twitter. It is a key to engagement. But you need first to research the market carefully, find your target audience by using tools such as with truepersonfinder, make quality video content, and cleverly target audiences on social media and keep on your mind when you create personalized video content to attract potential customers. Another critical thing is to consider the time to post on Instagram.


0ptimizing your website and products for search engines

Whether you're launching a new product, building a website for your retail location, starting a dropshipping business, or selling something on your site, you need to know that it is essential to optimize your website for a successful business. Also make sure your product pages gives the users all the information they need.

Don't think if you're optimizing a page well, Google won't recognize it, even though it's a new site. Despite claims, Google does not favor some specific sites over others.

  • Product keyword research focus on your product keywords that will rank well on Google and boost your sales. You can use the right keywords rank tracker software for your specific product. It helps a lot to choose the right keywords for your specific product.
  • On-Page User OptimizationIf you want to attract and acquire new customers, you have to do on-page user optimization. When you're doing Ecommerce SEO, you put yourself in the shoes of your customer and meet their expectations.
  • Include your keyword in the title.
  • Use short, descriptive URLs.
  • Optimize your title tag.
  • Write a compelling meta description.
  • Optimize your images.
  • Add internal and external links.
  • Build backlinks from other sites by keeping in mind that link building price from each authorized site is reasonable..
  • Speed up the pagesWhen customers quickly find precisely what they want, they stay on your site and look at what they can buy, but if your page is loading too long, it can badly influence your business. How can you speed up the page if your site is using the WordPress CMS; you can reevaluate your plugins and delete unused ones. This will drastically increase your speed.

Other tips to speed up your page:

  • Minimize HTTP requests-reduce the total number of parts that slow down the page (such as images, scripts, etc.)
  • Configure server settings -Ask your hosting provider how best to "performance tune" your server for your website and content management system (CMS) . Or find the fastest WordPress Hosting or any app you are using.
  • Reduce your redirectsToo many redirects on your website can hurt loading times.

Cash website pages-one of the most effective ways to speed up your web pages.

Eliminate unnecessary plugins-Having too many plugins on your site can cause unnecessary bloat that slows it down.



Create a loyalty program

A smart move is the customer loyalty program for sales and maintenance of existing customers. If you are a business owner with a great customer loyalty program, you will most likely increase your sales to existing customers at a much lower cost. Make sure you check e-commerce marketing statistics to effectively measure and judge your steps towards creating loyalty program for your customers. Here's a good article on sales softwares to use!

The first thing and most important is to choose a perfect name for your customer loyalty program.

The name must be specific and have to interest your customers; beyond explaining that the customer will get a reward or will get a discount, you need to make customers feel excited and want to participate in the program.

Offer various rewards for those who spend a certain threshold or earn enough loyalty points to turn their money back or gain more discounts on certain products. That is a great way to award your loyal customers and build trust. Another method and a great way are to reward non-purchasing customers' actions(engaging in your social app, watching videos, sharing your content on social media…). Again, it is a sign that customers are engaging with your brand, becoming your ever-lasting brand ambassadors.


Promote your eCommerce store on social media

Whether you are a successful eCommerce owner or you are just starting your business, social media is the place where you must be.

  • Connect with Micro-Influencer They have a significant impact on promoting your product because people trust them the most. They are regular people like others and always promote only products they love and use. You can find them on social media. The most popular place for influencers is Instagram . Take a look and find people with 10000 followers. Reach out to them and ask them to promote your product for free, or you can give them for free your product to mention you in their stories or add one or two posts for a small price. Alternatively, there is always a way to provide some incentive to the influencer of your choice by creating an affiliate program and building an effective affiliate marketing funnel.
  • Create a webshop on FacebookWith the Facebook shop, you can display and sell products on Facebook and Instagram.

First, you have to create a Facebook business page. If you manage your page and catalog in a Business Manager account, you must be an admin on the account. Make sure you also have Manage permissions for both the page and catalog.

To create a shop any eCommerce platform, follow these steps:

  • First, go to the Create Your Shop page.
  • Choose one of the three checkout methods.
  • Select your Business Manager account, or you can make a new Shop page.
  • Choose the catalog you want to use for your shop.
  • Setup your shop details.
  • Configure payment method.
  • Add a product to your Facebook store.
  • Manage your orders.

You've now created your shop. Next, you'll want to:

  • First, manage your catalog to add any products you wish to sell.
  • Then, customize the look and feel of your shop.
  • Publish your shop. People can see your shop once we review and approve your collections.

Use tools to help you promote your eCommerce store




Instagram appears to be a valuable tool to promote your eCommerce businesses, with many marketing and revenue opportunities. eCommerce store owners who do things in a well-planned way may transform their businesses into money-making engines. Everything you need to do is implement a clever Instagram marketing strategy that will enable you to scale your online store dramatically - for e.g. downloading Instagram videos. It also depends on the time you post on Instagram that makes a difference. Here's a good article on how to create Instagram story templates.

Whisbi offers a great way to engage with your customers in real-time using live video shopping experiences.




Youtube Currently has over 3 billion searches per month, making it the second most popular search engine after Google. It's a platform brimming with potential customers looking for solutions to a wide range of issues.

If you haven't done so already, YouTube is a booming market that eCommerce businesses should take advantage of. In addition, you can benefit from promoting your products. Take care of channel layout, the better it is the better it has an impact on the viewer's mind. Optimize YouTube channel icon size, channel arts, thumbnails, and video description to enhance user experience.



Build your own WhatsApp chatbot under 10 mins

Engati is a chatbot and live chat platform to help businesses build chatbots to acquire and engage users. In addition, it is a leading Customer Experience platform powered by Conversational Automation & Intelligence. We have also launch Shopify Chatbot for your eCommerce website to increase conversions.


Referral Candy

Referral Candy

For your eCommerce store, ReferralCandy creates a customer referral program. ReferralCandy is a reference tool that provides a clever and easy way to raise recognition of your eCommerce store. All you have to do is personalize it for your company. Then you can decide the types of benefits that will be offered to those who make referrals. Here are some Referral Candy alternatives to check out!



Picreel is the perfect solution for e-commerce stores looking to reduce bounce rates and boost conversions. With Picreel’s smart exit-intent technology, businesses can display well-timed popups to website visitors. You can use beautifully designed popups to promote sales, discounts, giveaways, best-selling products, collect contacts, and offer help to first-time visitors.

Here's another article on the difference between selling on Amazon and Ebay!



With VisaCreate, you can easily design marketing materials that are relevant to e-commerce. They have an easy-to-use platform to create professional designs, which offers industry-specific, professional designs for you to choose from. VisaCreate can assist you whether you are starting a new ecommerce business or updating an existing one, so you can make the most of your money.

Here's another article that highlights all the essential Ecommerce marketing tools!

Automate your Shopify store for 3$ per day with Engati


In today's world, e-commerce is a critical component of becoming a successful retailer. Online selling will help you reach out to new customers and tap into markets you weren't aware existed.

You'll be able to calculate the difference in revenue and see what all of these strategies can do for you over time if you try different tools to grow your eCommerce business.

Nada Bundalo

In this article, Nada Bundalo, a part of the link-building team at IntercoolStudio digital marketing agency, shares her best tools to increase sales for the eCommerce store.

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