Drive to Reimagine

7 ways to promote your eCommerce store in 2021

Nada Bundalo
.
Jun 9
.
5-6 mins

Table of contents

Key takeawaysCollaboration platforms are essential to the new way of workingEmployees prefer engati over emailEmployees play a growing part in software purchasing decisionsThe future of work is collaborativeMethodology

Introduction

We are lucky to be born in the 21st century, where technology is a step ahead. In America, according to statistics, in 2020, 97% of people own a smartphone. The good side is that most people spend their free time on their mobile phones following social networks, paying bills, and shopping online. That is why business owners must optimize their mobile phones for e-commerce stores to provide a better user experience.

There has been an expansion in the last few years into the mobile phone era, especially during the Covid-19 pandemic. As a result, people began to use eCommerce platforms to buy online everything that was not available in stores. With a bit of effort and successful tricks and using social networks and help tools, you can very easily promote your eCommerce store.


1

Optimize your eCommerce store for m-commerce

An eCommerce platform needs to be mobile-friendly if you want to attract more customers and gain customer loyalty. For this reason, e-commerce stores need to be mobile phone optimized.

You have to make sure that your online store gives your customers the best shopping experience, even on a tablet or phone. To improve user experience, you must make sure that your store is attractive, responsive, easy to use, and has excellent customer support.

In order to achieve mobile optimization, you need to take the following steps:

  • Website loading speedmust be fast, or else most customers will leave the site after 3 seconds and try to find the same thing on another site.
  • Responsive sitethat means and an eye-catching web design. Use matching colors and easy-to-read fonts to make quickly reading accessible to customers.
  • Optimized Images and Videosmake sure you have high-quality images and logos. It's suggested to get your creatives done by some professional designer or by tools that generate quality designs such as designhill logo makeror Canva. In addition, videos should be optimized and have the right size for mobile, and should not autoplay to make your website non-invasive.
  • Quality contentthat keeps the customer on the site.
  • Disable unnecessary ads and pop-upsthat refuse customers, and it's a big turnoff for your business. No one wants to spend their time closing pop-ups windows.
  • Customized payment processeasy and safe payment process like Google pay or Apple pay if a shopper decides to buy something on your site, you can add an option to save a card for future purchases.
  • Available customer supportChatbots can provide customers with a personalized experience and boost conversational marketing.
2

Provide the best customer service possible

For an eCommerce store to operate successfully and retain its customers, it must provide the best possible customer service. If you encourage repeat purchases and build trust with your customer's experience, your business will be successful. But you always have to pay attention because negative customer experience results can damage your reputation, and you can lose customer trust. If your budget allows it is always better to go into partnership with a call center. They have dedicated call center softwares, trained staff, and the latest technologies which will make things much simpler for you. 


If you follow these few steps, your customer will be satisfied:

  • Respond quicklyIs very important. The speed of customer response affects the success of sales.
  • PatienceCan genuinely listen to customers and their needs to achieve positive feedback and gain new customers because "Customer is always on the right.
  • Problem-solving skillsAt all times. You have an ingenious solution to every problem that happens to you that could refuse the customer, and you manage with your resourcefulness to keep him satisfied.
  • Product knowledgeyou must be aware of your products and their information at all times for users to provide an answer to their question.

 Personalize the customer experience

Why is personalization so important? Every customer expects a personalized experience because that helps drive sales and increases customer loyalty. In addition, customers love to be respected as a person and individuals with their specific needs, desires, and expectations.

Every customer appreciates when your business recognizes them as a unique customer, and in this way, step by step, you gain customer loyalty and a personalized customer experience.


3

Why you should invest in a video marketing strategy

The crucial reason why you should invest in your video marketing strategy is that 80% of people will be watching videos in 2021. If people interact with your content, the more you increase your brand's reach. In addition, as social media algorithms continue to evolve and change, video content is once again coming to the top. So be one step ahead of others and invest in clever video marketing strategies.

You might have invested in high-quality product images, written buy-me now descriptions, and even earned reviews of your products. However, nothing tells the story quite like an engaging video or a webinar because customers love to see how your product looks and how it works.

Your video strategy can be improved best on social media like Instagram, Facebook, Linked In, or Twitter. It is a key to engagement. But you need first to research the market carefully, find your target audience, make quality video content, and cleverly target audiences on social media and keep on your mind when you create personalized video content to attract potential customers.


4

0ptimizing your website and products for search engines

Whether you're launching a new product, building a website for your retail location, starting a dropshipping business, or selling something on your site, you need to know that it is essential to optimize your website for a successful business. Also make sure your product pages gives the users all the information they need.

Don't think if you're optimizing a page well, Google won't recognize it, even though it's a new site. Despite claims, Google does not favor some specific sites over others.

  • Product keyword researchfocus on your product keywords that will rank well on Google and boost your sales. You can use the Semrush keyword research tool. It helps a lot to choose the right keywords for your specific product.
  • On-Page User OptimizationIf you want to attract and acquire new customers, you have to do on-page user optimization. When you're doing e-commerce SEO, you put yourself in the shoes of your customer and meet their expectations.
  • Include your keyword in the title.
  • Use short, descriptive URLs.
  • Optimize your title tag.
  • Write a compelling meta description.
  • Optimize your images.
  • Add internal and external links.
  • Speed up the pagesWhen customers quickly find precisely what they want, they stay on your site and look at what they can buy, but if your page is loading too long, it can badly influence your business. How can you speed up the page if your site is using the WordPress CMS; you can reevaluate your plugins and delete unused ones. This will drastically increase your speed.

Other tips to speed up your page:

  • Minimize HTTP requests-reduce the total number of parts that slow down the page (such as images, scripts, etc.)
  • Configure server settings -Ask your hosting provider how best to "performance tune" your server for your website and content management system (CMS).
  • Reduce your redirectsToo many redirects on your website can hurt loading times.

Cash website pages-one of the most effective ways to speed up your web pages.

Eliminate unnecessary plugins-Having too many plugins on your site can cause unnecessary bloat that slows it down.

 

5

Create a loyalty program

A smart move is the customer loyalty program for sales and maintenance of existing customers. If you are a business owner with a great customer loyalty program, you will most likely increase your sales to existing customers at a much lower cost.

The first thing and most important is to choose a perfect name for your customer loyalty program.

The name must be specific and have to interest your customers; beyond explaining that the customer will get a reward or will get a discount, you need to make customers feel excited and want to participate in the program.

Offer various rewards for those who spend a certain threshold or earn enough loyalty points to turn their money back or gain more discounts on certain products. That is a great way to award your loyal customers and build trust. Another method and a great way are to reward non-purchasing customers' actions(engaging in your social app, watching videos, sharing your content on social media…). Again, it is a sign that customers are engaging with your brand.


6

Promote your eCommerce store on social media

Whether you are a successful eCommerce owner or you are just starting your business, social media is the place where you must be.

  • Connect with Micro-InfluencerThey have a significant impact on promoting your product because people trust them the most. They are regular people like others and always promote only products they love and use. You can find them on social media. The most popular place for influencers is Instagram. Take a look and find people with 10000 followers. Reach out to them and ask them to promote your product for free, or you can give them for free your product to mention you in their stories or add one or two posts for a small price.
  • Create a webshop on FacebookWith the Facebook shop, you can display and sell products on Facebook and Instagram.

First, you have to create a Facebook business page. If you manage your page and catalog in a Business Manager account, you must be an admin on the account. Make sure you also have Manage permissions for both the page and catalog.

To create a shop in eCommerce manage follow these steps:

  • First, go to the Create Your Shop page.
  • Choose one of the three checkout methods.
  • Select your Business Manager account, or you can make a new Shop page.
  • Choose the catalog you want to use for your shop.
  • Setup your shop details.
  • Configure payment method.
  • Add a product to your Facebook store.
  • Manage your orders.

You've now created your shop. Next, you'll want to:

  • First, manage your catalog to add any products you wish to sell.
  • Then, customize the look and feel of your shop.
  • Publish your shop. People can see your shop once we review and approve your collections.


Use tools to help you promote your eCommerce store


1

Instagram

Instagram


Instagram appears to be a valuable tool for eCommerce businesses, with many marketing and revenue opportunities. eCommerce store owners who do things in a well-planned way may transform their businesses into money-making engines. Everything you need to do is implement a clever Instagram marketing strategy that will enable you to scale your online store dramatically.


2

Youtube


Youtube

Youtube Currently has over 3 billion searches per month, making it the second most popular search engine after Google. It's a platform brimming with potential customers looking for solutions to a wide range of issues.

If you haven't done so already, YouTube is a booming market that eCommerce businesses should take advantage of. In addition, you can benefit from promoting your products.


3

Engati

Build your own WhatsApp chatbot under 10 mins

Engati is a chatbot and live chat platform to help businesses build chatbots to acquire and engage users. In addition, it is a leading Customer Experience platform powered by Conversational Automation & Intelligence.

4

Referral Candy


Referral Candy

For your eCommerce store, ReferralCandy creates a customer referral program. ReferralCandy is a reference tool that provides a clever and easy way to raise recognition of your eCommerce store. All you have to do is personalize it for your company. Then you can decide the types of benefits that will be offered to those who make referrals.


5

Picreel



Picreel is the perfect solution for e-commerce stores looking to reduce bounce rates and boost conversions. With Picreel’s smart exit-intent technology, businesses can display well-timed popups to website visitors. You can use beautifully designed popups to promote sales, discounts, giveaways, best-selling products, collect contacts, and offer help to first-time visitors.


Conclusion

In today's world, e-commerce is a critical component of becoming a successful retailer. Online selling will help you reach out to new customers and tap into markets you weren't aware existed.

You'll be able to calculate the difference in revenue and see what all of these strategies can do for you over time if you try different tools to grow your eCommerce business.

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Nada Bundalo

In this article, Nada Bundalo, a part of the link-building team at IntercoolStudio digital marketing agency, shares her best tools to increase sales for the eCommerce store.

Andy is the Co-Founder and CIO of SwissCognitive - The Global AI Hub. He’s also the President of the Swiss IT Leadership Forum.

Andy is a digital enterprise leader and is transforming business strategies keeping the best interests of shareholders, customers, and employees in mind.

Follow him for your daily dose of AI news and thoughts on using AI to improve your business.

Catch our interview with Andy on AI in daily life

Continue Reading

7 ways to promote your eCommerce store in 2021

Nada Bundalo
|
min read

Introduction

We are lucky to be born in the 21st century, where technology is a step ahead. In America, according to statistics, in 2020, 97% of people own a smartphone. The good side is that most people spend their free time on their mobile phones following social networks, paying bills, and shopping online. That is why business owners must optimize their mobile phones for e-commerce stores to provide a better user experience.

There has been an expansion in the last few years into the mobile phone era, especially during the Covid-19 pandemic. As a result, people began to use eCommerce platforms to buy online everything that was not available in stores. With a bit of effort and successful tricks and using social networks and help tools, you can very easily promote your eCommerce store.


1

Optimize your eCommerce store for m-commerce

An eCommerce platform needs to be mobile-friendly if you want to attract more customers and gain customer loyalty. For this reason, e-commerce stores need to be mobile phone optimized.

You have to make sure that your online store gives your customers the best shopping experience, even on a tablet or phone. To improve user experience, you must make sure that your store is attractive, responsive, easy to use, and has excellent customer support.

In order to achieve mobile optimization, you need to take the following steps:

  • Website loading speedmust be fast, or else most customers will leave the site after 3 seconds and try to find the same thing on another site.
  • Responsive sitethat means and an eye-catching web design. Use matching colors and easy-to-read fonts to make quickly reading accessible to customers.
  • Optimized Images and Videosmake sure you have high-quality images and logos. It's suggested to get your creatives done by some professional designer or by tools that generate quality designs such as designhill logo makeror Canva. In addition, videos should be optimized and have the right size for mobile, and should not autoplay to make your website non-invasive.
  • Quality contentthat keeps the customer on the site.
  • Disable unnecessary ads and pop-upsthat refuse customers, and it's a big turnoff for your business. No one wants to spend their time closing pop-ups windows.
  • Customized payment processeasy and safe payment process like Google pay or Apple pay if a shopper decides to buy something on your site, you can add an option to save a card for future purchases.
  • Available customer supportChatbots can provide customers with a personalized experience and boost conversational marketing.
2

Provide the best customer service possible

For an eCommerce store to operate successfully and retain its customers, it must provide the best possible customer service. If you encourage repeat purchases and build trust with your customer's experience, your business will be successful. But you always have to pay attention because negative customer experience results can damage your reputation, and you can lose customer trust. If your budget allows it is always better to go into partnership with a call center. They have dedicated call center softwares, trained staff, and the latest technologies which will make things much simpler for you. 


If you follow these few steps, your customer will be satisfied:

  • Respond quicklyIs very important. The speed of customer response affects the success of sales.
  • PatienceCan genuinely listen to customers and their needs to achieve positive feedback and gain new customers because "Customer is always on the right.
  • Problem-solving skillsAt all times. You have an ingenious solution to every problem that happens to you that could refuse the customer, and you manage with your resourcefulness to keep him satisfied.
  • Product knowledgeyou must be aware of your products and their information at all times for users to provide an answer to their question.

 Personalize the customer experience

Why is personalization so important? Every customer expects a personalized experience because that helps drive sales and increases customer loyalty. In addition, customers love to be respected as a person and individuals with their specific needs, desires, and expectations.

Every customer appreciates when your business recognizes them as a unique customer, and in this way, step by step, you gain customer loyalty and a personalized customer experience.


3

Why you should invest in a video marketing strategy

The crucial reason why you should invest in your video marketing strategy is that 80% of people will be watching videos in 2021. If people interact with your content, the more you increase your brand's reach. In addition, as social media algorithms continue to evolve and change, video content is once again coming to the top. So be one step ahead of others and invest in clever video marketing strategies.

You might have invested in high-quality product images, written buy-me now descriptions, and even earned reviews of your products. However, nothing tells the story quite like an engaging video or a webinar because customers love to see how your product looks and how it works.

Your video strategy can be improved best on social media like Instagram, Facebook, Linked In, or Twitter. It is a key to engagement. But you need first to research the market carefully, find your target audience, make quality video content, and cleverly target audiences on social media and keep on your mind when you create personalized video content to attract potential customers.


4

0ptimizing your website and products for search engines

Whether you're launching a new product, building a website for your retail location, starting a dropshipping business, or selling something on your site, you need to know that it is essential to optimize your website for a successful business. Also make sure your product pages gives the users all the information they need.

Don't think if you're optimizing a page well, Google won't recognize it, even though it's a new site. Despite claims, Google does not favor some specific sites over others.

  • Product keyword researchfocus on your product keywords that will rank well on Google and boost your sales. You can use the Semrush keyword research tool. It helps a lot to choose the right keywords for your specific product.
  • On-Page User OptimizationIf you want to attract and acquire new customers, you have to do on-page user optimization. When you're doing e-commerce SEO, you put yourself in the shoes of your customer and meet their expectations.
  • Include your keyword in the title.
  • Use short, descriptive URLs.
  • Optimize your title tag.
  • Write a compelling meta description.
  • Optimize your images.
  • Add internal and external links.
  • Speed up the pagesWhen customers quickly find precisely what they want, they stay on your site and look at what they can buy, but if your page is loading too long, it can badly influence your business. How can you speed up the page if your site is using the WordPress CMS; you can reevaluate your plugins and delete unused ones. This will drastically increase your speed.

Other tips to speed up your page:

  • Minimize HTTP requests-reduce the total number of parts that slow down the page (such as images, scripts, etc.)
  • Configure server settings -Ask your hosting provider how best to "performance tune" your server for your website and content management system (CMS).
  • Reduce your redirectsToo many redirects on your website can hurt loading times.

Cash website pages-one of the most effective ways to speed up your web pages.

Eliminate unnecessary plugins-Having too many plugins on your site can cause unnecessary bloat that slows it down.

 

5

Create a loyalty program

A smart move is the customer loyalty program for sales and maintenance of existing customers. If you are a business owner with a great customer loyalty program, you will most likely increase your sales to existing customers at a much lower cost.

The first thing and most important is to choose a perfect name for your customer loyalty program.

The name must be specific and have to interest your customers; beyond explaining that the customer will get a reward or will get a discount, you need to make customers feel excited and want to participate in the program.

Offer various rewards for those who spend a certain threshold or earn enough loyalty points to turn their money back or gain more discounts on certain products. That is a great way to award your loyal customers and build trust. Another method and a great way are to reward non-purchasing customers' actions(engaging in your social app, watching videos, sharing your content on social media…). Again, it is a sign that customers are engaging with your brand.


6

Promote your eCommerce store on social media

Whether you are a successful eCommerce owner or you are just starting your business, social media is the place where you must be.

  • Connect with Micro-InfluencerThey have a significant impact on promoting your product because people trust them the most. They are regular people like others and always promote only products they love and use. You can find them on social media. The most popular place for influencers is Instagram. Take a look and find people with 10000 followers. Reach out to them and ask them to promote your product for free, or you can give them for free your product to mention you in their stories or add one or two posts for a small price.
  • Create a webshop on FacebookWith the Facebook shop, you can display and sell products on Facebook and Instagram.

First, you have to create a Facebook business page. If you manage your page and catalog in a Business Manager account, you must be an admin on the account. Make sure you also have Manage permissions for both the page and catalog.

To create a shop in eCommerce manage follow these steps:

  • First, go to the Create Your Shop page.
  • Choose one of the three checkout methods.
  • Select your Business Manager account, or you can make a new Shop page.
  • Choose the catalog you want to use for your shop.
  • Setup your shop details.
  • Configure payment method.
  • Add a product to your Facebook store.
  • Manage your orders.

You've now created your shop. Next, you'll want to:

  • First, manage your catalog to add any products you wish to sell.
  • Then, customize the look and feel of your shop.
  • Publish your shop. People can see your shop once we review and approve your collections.


Use tools to help you promote your eCommerce store


1

Instagram

Instagram


Instagram appears to be a valuable tool for eCommerce businesses, with many marketing and revenue opportunities. eCommerce store owners who do things in a well-planned way may transform their businesses into money-making engines. Everything you need to do is implement a clever Instagram marketing strategy that will enable you to scale your online store dramatically.


2

Youtube


Youtube

Youtube Currently has over 3 billion searches per month, making it the second most popular search engine after Google. It's a platform brimming with potential customers looking for solutions to a wide range of issues.

If you haven't done so already, YouTube is a booming market that eCommerce businesses should take advantage of. In addition, you can benefit from promoting your products.


3

Engati

Build your own WhatsApp chatbot under 10 mins

Engati is a chatbot and live chat platform to help businesses build chatbots to acquire and engage users. In addition, it is a leading Customer Experience platform powered by Conversational Automation & Intelligence.

4

Referral Candy


Referral Candy

For your eCommerce store, ReferralCandy creates a customer referral program. ReferralCandy is a reference tool that provides a clever and easy way to raise recognition of your eCommerce store. All you have to do is personalize it for your company. Then you can decide the types of benefits that will be offered to those who make referrals.


5

Picreel



Picreel is the perfect solution for e-commerce stores looking to reduce bounce rates and boost conversions. With Picreel’s smart exit-intent technology, businesses can display well-timed popups to website visitors. You can use beautifully designed popups to promote sales, discounts, giveaways, best-selling products, collect contacts, and offer help to first-time visitors.


Conclusion

In today's world, e-commerce is a critical component of becoming a successful retailer. Online selling will help you reach out to new customers and tap into markets you weren't aware existed.

You'll be able to calculate the difference in revenue and see what all of these strategies can do for you over time if you try different tools to grow your eCommerce business.

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