The other day, I was on the hunt for new glasses. So, a friend of mine forwarded me a virtual flyer for an eyewear store. I visited their website and was pleasantly surprised by how user-friendly it was. The most arduous part of buying glasses is trying out different lenses to frame our face, but this store had a virtual try-on feature. The next thing you know, I placed an order and am anticipating its arrival (hopefully it should come by in the coming days)!
Arguably, the hardest part of running an eCommerce business is discovering innovative ways to acquire customers. This company did a fantastic job through effective digital word-of-mouth, and an optimized website that kept me hooked for a couple of hours, I’m ashamed to admit.
Here are 7 innovative ways to generate leads in eCommerce.
How to generate leads for your eCommerce business?
Optimize your web design:
The design of your eCommerce website can significantly impact your lead generation efforts. A well-designed website with a clear and user-friendly interface can help potential customers navigate your site more easily, leading to higher conversion rates. Make sure your website is optimized for both desktop and mobile devices, and use attention-grabbing call-to-action buttons to encourage visitors to take action.
Keep the reader on the site:
Once a potential customer lands on your website, you want to keep them engaged and interested for as long as possible. You can achieve this by providing valuable content, offering incentives such as discounts or free shipping, and using internal links to guide visitors to other relevant pages on your site.
Personalize, personalize, personalize:
Personalization is key to effective lead generation. By tailoring your marketing messages and offers to each customer's interests and preferences, you can create a more engaging and relevant experience that increases the likelihood of conversion. Use data such as previous purchases, search history, and demographics to personalize your website content and advertising.
Offer discounts to new visitors:
One effective way to encourage new visitors to your website to make a purchase is by offering a discount or other incentive in exchange for signing up for your newsletter. This can be a powerful tool for lead generation, as it allows you to capture their contact information and continue engaging with them over time.
Use urgency in your copy:
Creating a sense of urgency in your marketing copy can be a highly effective lead generation tactic. By using time-sensitive language and limited-time offers, you can encourage potential customers to take action before it's too late. This can be especially effective for impulse purchases or time-sensitive promotions.
Conversion rate optimization (CRO):
CRO is the process of optimizing your website and marketing efforts to improve your conversion rates. This involves testing various elements of your website, such as the layout, design, and calls-to-action, to see what works best for your audience. By continually analyzing and optimizing your site for maximum conversions, you can generate more leads and increase your sales.
Increase social media presence:
Social media can be a powerful tool for eCommerce lead generation. By increasing your presence on popular social media platforms such as Facebook, Twitter, and Instagram, you can reach a wider audience and drive more traffic to your website. Use social media to showcase your products, offer exclusive promotions and discounts, and engage with your followers to build relationships and generate more leads.
Ready to generate new leads?
Engati was perfected for eCommerce businesses to optimize the sales process. Get started with Engati today!