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Curious about personalizing with data? We’ve got you covered. In this episode of Engati CX, we have a conversation with the experiential marketing executive, Lori Schwartz.
Lori is an experiential marketing executive. Her initiative pairs brands, storytellers and tech companies together to create experiences that foster business success. Principal, Curator of Experiences at Storytech, Lori H. Schwartz is a true tech catalyst, or ‘Tech Cat’ for short. As a leading advisor and speaker in marketing and tech innovation, Lori collaborates with top creative and strategic executives for multiple brands, tech and content companies.
Her goal is to ensure an understanding of emerging business models while designing unique experiences to create engagement. Lori has also been the Technology Contributor for CNN, and the governor for the academy of television, arts and science.
Interview with Lori Schwartz
The following section summarizes our interview with Lori. But if you’d like to hear the full interview, we’ve left a link to the Spotify podcast below.
While providing consulting services to her client, the most important thing to understand is the opportunities in technology. According to Lori, technology is one of the most intimidating things to understand. So it’s our responsibility to make sure everyone understands it, so they can understand its opportunities. People have a tendency to shut down when they get intimidated by concepts. So Lori recommends explaining concepts like a story. We understand stories. It’s the way we’re wired, according to Lori.
Make it human, and make it relatable with a story.
Even with B2Bs, people think like humans, almost as if you’re interacting with a B2C. So simplify things with a story.
Personalization is here to stay.
We have to remember that going forward. We need to think about how to create personalized customer experience, not a traditional demographic. And how we’re going to go about this is with data and new tech. Data gives us new inputs and segments which we can now utilize to understand our customer’s behaviours.
The more data we get about people, the more we can understand their needs, the better we can create experiences.